Julie A. Rogers is Executive Director of the Electronic System Design Alliance (ESDA) where she leads global programs supporting the electronic design automation (EDA) and semiconductor ecosystem. With deep expertise in industry collaboration, technical conferences, and executive engagement, Julie oversees strategy, member initiatives, and high‑impact events that connect EDA leaders, semiconductor companies, and system designers. She brings more than 30 years of experience driving growth and visibility across complex, highly technical markets, with a strong focus on industry alignment, thought leadership, and ecosystem collaboration. She led her own marketing firm specializing in healthcare for a large hospital system grant writing, working with device companies and leading physician education symposiums. Julie received her Bachelor of Arts degree in Marketing from California, State University.