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SEMI is excited to recognize Debbie Gustafson, CEO of Energetiq Technology as the SEMI Spotlight on Women honoree for Q3 2019!Spotlight on SEMI Women celebrates the many accomplished women who work in the global microelectronics industry. Nominees in the quarterly spotlight include women who are beacons of knowledge, leaders of organizations and initiatives, hidden heroes and innovators in our industry. They are volunteers, protectors, intellectual disruptors and activists. Learn how you can nominate a woman for Spotlight on SEMI Women.Debbie sat down with us to discuss her journey as a leader and her belief in the importance of creating an inclusive workforce.SEMI: What skills have set you apart and led you to your career success?Gustafson: I’m good at what I do – listening and understanding customers is at the core of my success. You should know and also ask for what you want. If I was working towards a promotion, I always let my manager know where I wanted to go and asked about the expectations for me to get to the next level. Don’t be afraid to ask for help – during my journey in becoming a leader I had some extremely strong mentors along the way, helping me to navigate the industry. We make mistakes and learn from them, but having a mentor can really help you figure out those areas of weakness sooner rather than later. I credit these skills and mindset for our successful acquisition by Hamamatsu Photonics. When I was asked to move from the COO role to the CEO role at Energetiq, I realized that the only way we would be successful in this huge endeavor was if I had the right understanding of both our needs as an organization, and the needs of our future partner.SEMI: You mentioned the importance of mentors. Can you recount a time that your mentor helped you succeed?Gustafson: One of my first mentors taught me how to be successful in Japan during a time when women weren’t really present in the business side of the workforce. Going into a new culture, there are a lot of nuances. My mentor prepared me by helping me understand the behaviors that I would need to establish and let me take the lead as the expert. As a result, I was able to earn the respect of the customer and the Japanese market became part of our growth. I believe that my mentor’s preparation helped me getting there much faster.SEMI: Did you always want to be an engineer?Gustafson: I came to a crossroads as I approached the end of high school. I had an interest in engineering and automotive design in particular and appreciated the stability that a technical career could provide. I also had a passion for dance and had eyes towards becoming a dancer on Broadway. In the end, the idea of job security won out and I started my journey as a mechanical engineer. I was one of three women in my major, so I realized early on that I was entering a male-dominated field. After graduation I landed a job in the HVAC space. From there I moved into a variety of roles, including a sales job, that helped me realize that I enjoyed working in the semiconductor industry and that I had a passion for helping my customers.SEMI: Can you tell us about the changes you have implemented at Energetiq Technology to create a culture of inclusivity?Gustafson: My door is always open – even as the CEO. What gets me excited every morning is helping people to be successful. It’s not just about women, or minorities, or young people – it’s about everyone. We need to change as an industry to foster success and give everyone the opportunity to succeed. You can’t say you’re going to change as an organization and then not implement programs to help foster that change. I knew that we needed to find ways to get people to join and to stay – that’s the challenge. At Energetiq we have implemented a mindset of inclusivity in many of our programs.We have unconscious bias training that everyone takes regardless of job level. We’ve implemented a flexible working environment and provide sick time to help our employees have work-life balance. We are an employer that realizes the world is changing – we offer paternity leave as well as maternity leave and do everything in our power to support individuals during their major life events. Energetiq supports Employee Resource Groups, and we host a quarterly diversity luncheon where we encourage all employees to participate in open dialogue. As a company we continue to try and find ways to promote everyone’s success.SEMI: How do you feel the microelectronics industry is doing in terms of attracting and retaining diverse talent?Gustafson: The semiconductor industry has done a lot in the recent past but there is still a lot of work to be done. I think all the right things are starting to happen, and we are moving towards attracting more diversity into our organizations. We have been shifting our company culture to highlight that the industry is an exciting place to work. The progress has been tremendous and there are more opportunities ahead of us to take advantage of. People are just starting to acknowledge the changes that need to happen, and we are striving to create flexible work environments that are conducive to inclusivity. Diversity is not just going to happen – we need to change the culture in our organizations for diversity to flourish. The industry mindset is shifting, and I am looking forward to seeing where we go next. I am going to help wherever I can to help keep us moving in the right direction.SEMI: Are there other ways outside of your work at Energetiq Technology that you are influencing the mindset towards diversity in our industry?Gustafson: Volunteering my time outside of my job to try and change the attitude and the culture of the industry is extremely important to me. Aside from providing mentorship, I am involved with a number of committees and boards across the industry. I am always vocal among my C-level peers about how our industry needs to foster a diverse and inclusive workforce. I really like working with other people to find solutions as I don’t know all the answers. I like to get insight into how we can make this happen and I like to hear about what works and what doesn’t from other leaders. The goal is to allow people to feel comfortable with who they are at work.Cristina Sandoval is manager of Workforce Development at SEMI.
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Famous for its warmth and hospitality, Japan always welcomes visitors from around the world with a gracious embrace. But when is the best season to visit? It depends on the interest of each visitor of course. For Instagrammers, the April cherry blossoms or November autumn leaves – a masterpiece of art with their rainbow gold, red and yellow hues – are ideal for snapping memorable pictures. For foodies, winter delights with tuna, toro sushi and other seafood at their tastiest. Wagyu peaks in richness, too, when the cold weather sets in. For anime and manga enthusiasts, August is definitely the time to visit. That’s when COMIKET, the world’s largest comic market – drawing more than a half million people – takes place in Tokyo. But for people in the electronics value chain, the perfect time to pack their bags and hop a flight to Tokyo is December, when SEMICON Japan – December 11-13 at Tokyo Big Sight – opens its doors with its own form of hospitality.Why should you attend? Here are the five top reasons.Reason 1: Japan is home to leading electronics industry suppliersAccording to VLSI Technology, seven of the top 15 semiconductor equipment suppliers in 2018 are headquartered in Japan, and many Japanese companies also lead backend equipment segments. For decades, Japanese companies have supplied about one third of the equipment for the global semiconductor equipment industry, according to SEMI and the Semiconductor Equipment Association of Japan (SEAJ). Most of these companies typically set up a booth on the SEMICON Japan show floor to welcome your visit.True, many Japanese suppliers also exhibit at SEMICON shows outside of Japan to meet with customers. But you will find many more engineers, managers and executives of equipment suppliers on their home ground at SEMICON Japan, where suppliers typically debut new equipment. Their booths are also ideal locations for visitors to meet with suppliers to ask questions, exchange opinions and negotiate new business deals.Japanese materials suppliers enjoy an even larger market share, providing about half the materials for the global semiconductor industry. These suppliers dominate in silicon wafers, photomasks, photoresists, sputtering targets, packaging substrates, bonding wires, leadframes, mold compounds and wafer level packaging dielectrics. Unlike equipment suppliers, not all materials companies exhibit. Instead, many participate as speakers and attend to connect with customers.Reason 2: Get ready for the next semiconductor industry upturnA year ago, in late 2018, we expected chip inventory to stabilize by mid-2019, yet the industry still struggles with high inventory overall and low average selling price for memory. The SEMI 2019 equipment billing forecast was lowered accordingly from -4.0 percent growth (2018 year-end forecast) to -18.4 percent (2019 mid-year forecast). However, the two forecasts still predict positive growth in 2020. As SEMICON Japan 2019 is underway, we should be at the beginning of the next upturn.The chart below shows that more wafer process fabs will start construction in 2020 than this year. (Please see article: Nearly $50 Billion in Fabs to Start Construction in 2020.) Custer Consulting Group also pointed to “a resumption in semiconductor chip and capital equipment growth in late 2019 or early 2020.” (Please see article: Semiconductor Industry Upturn by Early 2020?.)With better times ahead, SEMICON Japan 2019 will be an opportune time to exchange opinions with key players across the supply chain and start negotiations for the coming robust recovery of the equipment, components and materials markets.Reason 3: Glimpse the future at SuperTHEATERSEMICON Japan SuperTHEATER will feature industry and technology insights from global visionaries. Asako Eda, Japan’s chief representative officer of the World Economic Forum and the former president of Intel Japan, will open the SuperTHEATER with her keynote on how we live in an era where the fourth industrial revolution, climate change, disparity and geopolitical risks are affecting our lives and with the speed we have never experienced. She will explore the growing role of innovation and social responsibility and how the World Economic Forum is addressing associated challenges. The opening keynote session will also feature Nandan Nayampally, vice president and general manager of the Immersive Experience group at Arm.In all, the SuperTHEATER will host seven keynote forums over three days at SEMICON Japan including: Semiconductor Executive Forum – Terushi Shimizu, representative director and president of Sony Semiconductor Solutions, and Atsuyoshi Koike, president of Western Digital Japan, will discuss their business strategies and prospects. Manufacturing Innovation Summit – Executives from Applied Materials, KLA, Nikon and Tokyo Electron will discuss business and technology issues as well as innovations that will drive growth to 2030. All seven SuperTHEATER programs will be simultaneously translated to English for international audiences.Reason 4: Connect to application communitiesCollaboration across the value chain has never been more important to industry innovation and growth – the very reason SEMI has expanded its reach beyond the semiconductor manufacturing supply chain (equipment and materials) to include design, systems and products.The SEMICON Japan show and conferences will connect you to key application segments of the value chain. The SuperTHEATER will host two SMART transportation forums highlighting the latest developments in autonomous driving and sky transportation (flying cars). In the SMART Applications Zone on the show floor, you’ll find electronics products and technologies showcased for automotive and manufacturing automation as the autonomous driving pavilion highlights emerging technologies that are driving semiconductor innovation opportunities. Reason 5: Learn from disaster and recovery experiencesJapan has taken important disaster recovery lessons from devastating earthquakes over the past three decades, most notably the Kumamoto quake in 2016, the Tohoku temblor in 2011 and the Kobe rattler in 1995. So has the Japan electronics supply chain, including SEMI members. In the Business Continuity Plan (BCP) area at SEMICON Japan 2019, exhibitors including DISCO, Murata Machinery and THK will highlight technologies that can strengthen your preparedness for a disaster and aid in the recovery.On December 12 at the BCP seminar at Japan 2019, Sony Semiconductor Manufacturing, DISCO and Team Engineering Consulting will share their experiences and expertise in mitigating the disaster impacts. (Sony and Disco will present in Japanese.)To get the feel for the magnitude of a major earthquake and how seismic isolation protects against structural damage, be sure to take advantage of THK’s earthquake experience car. Seismic isolation installs isolators – rubber bearings, friction bearings, ball bearings, spring systems or other devices – beneath a building to buffer earthquake vibrations transmitted to structures.More reasons to attend SEMICON JapanAnd of course your visit to Tokyo for SEMICON Japan 2019 wouldn’t be complete without exploring Tokyo and other regions to experience Japan’s exotic culture, cityscapes and cuisine! Here are some resources to give you even more reasons to book a flight to Tokyo: Japan National Tourism Organization Go Tokyo Kyoto Tourism I look forward to seeing you at SEMICON Japan in December!Jim Hamajima is president of SEMI Japan.
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Global and regional forces shaping the $2 trillion electronics industry have intensified more in the past few years than at any other time I can recall. The uncertainty bred by trade wars, corporate tax changes, new environmental regulations, immigration issues and STEM talent shortages is vexing the global microelectronics supply chain as companies shift investments and operational strategies to adjust to the unrelenting change and new realities with heightened urgency.In our industry, an increasingly dynamic world requires a more determined and strategic approach to advocacy. To meet the industry’s rapidly evolving needs, SEMI is transforming its global advocacy initiatives and programs. In the past 18 months, we have honed the focus of SEMI Global Advocacy to better serve member interests and needs, respond more quickly to fast-moving geopolitical developments, and deliver more value to help spur growth across the end-to-end electronics supply chain.Most importantly, SEMI Global Advocacy is now much more forward-looking and proactive. We have expanded our focus from primarily U.S. and independent regional issues to global affairs, allowing us to better leverage the power of our worldwide platforms. Organizationally, SEMI continues to add specialized staff advocates and calibrate its operational and member-driven engagement models to increase their involvement. There will be more to come, and with your continued support, we’ll be in a stronger position to meet your needs. Thank you!Strengthening the industry’s voiceThe rapid shift to a more proactive advocacy approach across all our initiatives was triggered by one disruptive action a little more than a year ago – the buildup and onset of the trade war between the United States and China. From the outset, SEMI formed strong member coalitions to intensify our lobbying efforts, met frequently with policymakers, submitted written comments to government panels, and issued public communications, all aimed at amplifying our collective voice. SEMI has taken a principled approach to advocacy, publicly stating its positions based on its trade pillars of free and fair trade/open markets, supply chain growth, respect for IP and national security.That approach was on full display as Japan tightened controls on exports to the Republic of Korea, sending shockwaves through the microelectronics industry. To minimize the industry impact, we leveraged our global reach and the counsel of our International Board of Directors to engage with both governments early on and ensure that Japan took into account our members’ interests in developing and implementing the new rules. In general, SEMI opposes the use of tariffs and limiting market access as levers to correct trade imbalances and other structural issues. Instead, we support dialogue and negotiations that lead to multilateral agreements aligned with our members’ interests and global trade principles.This year in the U.S. alone, SEMI advocates have met with more than 70 policymakers in Washington, D.C., including members of Congress and representatives from the White House, federal agencies and the Trade Representative’s office. We have also spoken with representatives from European and Asian government delegations. Since the trade war erupted, we have met with more than 220 policymakers worldwide, giving SEMI a seat at the table – a louder voice for our members – as we are increasingly seen as the voice of the end-to-end electronics manufacturing and design supply chain. SEMI Global Advocacy has also broadened its focus beyond public policy to address other areas of strategic importance to the industry such as the talent shortage.Expanding Advocacy’s global influenceSEMI’s public policy efforts now reach well beyond Washington, D.C. to all seven major manufacturing centers worldwide where we have regional offices, with SEMI advocacy staff in every location. This has created a network multiplier effect that allows us to rally our collective strength around common member interests. It’s no coincidence that our member-driven advocacy initiatives and programs have improved in parallel with expanded global participation by our member companies on our various policy and advocacy committees.Our Trade Advisory Committee, for example, has grown from 16 to 60 active members in the past year alone. This year, we have also formed working groups with SEMI members around the world to address talent pipeline challenges. The upshot is that we are now much more focused in attacking regional issues. Thank you once again.Despite changes in the strategic approach of SEMI Global Advocacy, we remain squarely focused on critical issues affecting industry growth and our members’ interests. In a nutshell, we call these the four T's: Tax – We strive to encourage rates that are fair to all companies, leveling the playing field globally Technology – We seek government investment in technology and innovation (R D) Trade – We advocate for open markets, free and fair trade as we promote our 10 Principles for the Global Semiconductor Supply Chain in Modern Trade Agreements worldwide Talent – We support education investments and immigration policies that provide opportunities and build the talent pipeline In addition, SEMI has long been a leading voice in promoting Environment, Health and Safety regulations that enable industry growth and demonstrate environmental stewardship – and we continue to make investments at this critical juncture as new technologies are driving changes in the regulatory landscape.Maintaining laser focus on member priorities amid shifting geopoliticsThe only way for SEMI Global Advocacy to navigate the cauldron of geopolitical disruption is to remain laser-focused on our members’ top priorities including trade, tax, technology and talent. And we will stick to what SEMI has done best for almost 50 years – facilitate public-private collaborations and more investment on behalf of our members.In workforce development, SEMI is taking bold steps to develop a robust talent pipeline, as much a growth and innovation driver for SEMI members and the industry as any technology. Announced earlier this year, SEMI Works™, our landmark talent development initiative, is already gaining steam with U.S. government investment and our rapid progress in laying its foundation with a database of standardized competencies for technical jobs as well as a certification and credentialing process for curriculum, education and training programs.The future for SEMI members and the industry is brimming with possibility. The strides SEMI Global Advocacy has made over the past year have only been possible through your support and involvement. As we broaden our scope beyond policy, we recognize that more progress needs to be made. We look forward to your continued participation as, together, we help our industry fulfill its great potential.Mike Russo is Vice President of Global Industry Advocacy at SEMI.
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Artificial intelligence and machine learning are reshaping electronic system design as consumer-facing companies like Facebook and Google design their own hardware. Electronic system design is enabling rapid changes and new innovation in automotive. Designing microchips for the commercialization of outer space faces stiff challenges.These are just a few topics that companies driving technology innovation in electronic system design will discuss at SEMICON Europa, 12-15 November 2019 in Munich, Germany. In the run-up to the event, SEMI spoke with Bob Smith, executive director of the Electronic System Design (ESD) Alliance, a SEMI Strategic Association Partner, about how the integration of the ESD Alliance with SEMI’s global platforms is extending design expertise in the worldwide electronics industry. Smith shared his views ahead of the SMART Design Forum, 14 November 2019, 14:30 to 17:00, at SEMICON Europa. Registration is open. Join the forum to meet experts from ESD Alliance and other key industry influencers. Attendance is free of charge for all SEMICON Europa visitors (Hall B1, TechARENA 1).SEMI: In August of last year, SEMI announced the ESD (Electronic System Design) Alliance joined SEMI as a Strategic Association Partner. How does this partnership benefit the design and semiconductor industries?Smith: As indicated back then by Ajit Manocha, president and CEO of SEMI, “Design is the very foundation of semiconductor innovation and manufacturing.” The integration of the ESD Alliance with SEMI’s event and global platforms enables the design community to expand its expertise to the worldwide electronics industry. The integration helps streamline collaboration and connection of SEMI members with the electronic system design, IP and fabless communities.ESD Alliance members are now able to more efficiently engage with the electronics manufacturing supply chain on technical and business issues and gain access to comprehensive global resources and platforms. Those resources include SEMI’s technology communities and activities in areas such as advocacy, international standards and environment, health and safety (EH S), industry statistics, trade and regulatory initiatives.SEMI: And what were the main opportunities for the ESD Alliance to present the scope of the brand-new collaboration? How did the ESD Alliance enlarge the scope of the semiconductor and design industries?Smith: Although the ESD Alliance has international member companies, the reach and focus of our activities was limited to North America. SEMI’s global platform allows us to spread our design initiatives worldwide. In 2019 we introduced design at SEMICON events in China, Taiwan, the U.S. and now Europe with our participation in SEMICON Europa’s SMART Design Forum. By introducing design into these global events, we are advancing SEMI’s expanded mission to represent the entire global electronic design and manufacturing chain and tighten the connection between the semiconductor and design industries.Industrywide events like SEMICON Europa and its SMART Design Forum bring the entire electronic product supply chain closer together by focusing on commercial achievements in design and presenting forward-looking, system-centric views. The Smart Design Forum is a great opportunity for attendees to deepen their understanding of the links across design and manufacturing and throughout the supply chain during sessions and informal discussions at networking and social events. These exchanges help foster the collaborations essential to addressing technical challenges and ushering exciting new electronic products from concept to consumer.SEMI: How is the semiconductor design ecosystem evolving? What disciplines are becoming integrated with those that have historically governed the scene? Can you tell us more about the concept of system-centric view?Smith: In the early days of electronic design automation (EDA), design was largely separated from manufacturing. On the design side, the goal was to design and tape-out chips. After tape-out, the chip was handed off to the manufacturing group and the design team went on to a new project. We refer to this era as chip-centric.Now, given the complexity of both chips and electronic systems, design and manufacturing can no longer be separated. Instead, they must collaborate from the beginning of a project on all aspects of system design. This system-centric view enables the delivery of smarter, faster, more powerful, and more affordable electronic products. This is a big responsibility and meeting it demands tight cooperation and collaboration across multiple disciplines including semiconductor design, packaging, software development, materials and manufacturing, system integration and testing.SEMI: What’s one of your strategic objectives for 2020? Smith: In 2020 we plan to launch our Connecting the Divide initiative to bring the design and manufacturing communities closer together to help both better understand the role of the other, the value each provides and the unique challenges each community faces. The goal is to increase the rate of collaboration between design and manufacturing in answering both industries’ need for a system-centric approach to new electronic product/system design.SEMI: Do we have good reason to be optimistic about opportunities on the horizon? What’s one prediction for the future of semiconductor design solutions you’d like to share?Smith: We seem to be surrounded by almost limitless opportunities. In terms of design, my prediction is that we will see higher levels of system design abstraction that will allow systems to be rapidly configured and verified in a way that we cannot do today. In essence, we will be able to build virtual systems rapidly to reduce the risk and cost of developing new electronic products.SEMI: What are your expectations regarding the SMART Design Forum at SEMICON Europa 2019 in Munich? Smith: We are excited to be bringing the design conversation into SEMICON Europa at the SMART Design Forum. Europe has been recognized as a leading region in embracing and driving system design. Our objective is to move deeper into system-centric design through the exchange of information and ideas at the SMART Design Forum.Robert (Bob) Smith is Executive Director of the Electronic System Design (ESD) Alliance, a SEMI Strategic Association Partner. The ESD Alliance is an international trade association of companies providing goods and services throughout the semiconductor design ecosystem. Bob began his career as an analog design engineer at Hewlett-Packard working on disk drive technology. Since then, he has spent more than 30 years in various roles in executive management, marketing, and business development primarily working with startup and other early stage companies in Electronic Design Automation (EDA) and semiconductor IP. These companies include IKOS Systems, Synopsys, LogicVision, Magma Design Automation and Uniquify. He was a member of the IPO teams that took Synopsys public in 1992 and Magma public in 2001. Bob received his BSEE from U.C. Davis and his MSEE from Stanford University. Serena Brischetto is a marketing and communications manager at SEMI Europe.
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Back in February of this year, we launched SEMI Works™, a landmark SEMI program designed to grow and sustain the electronics industry talent pipeline from the ground up. But it was much more than a program launch. The introduction was a resounding statement of our passionate commitment to workforce development and its incontrovertible importance to the future of the microelectronics industry. No one’s passion for workforce development burns brighter than SEMI CEO Ajit Manocha’s. In April, he reiterated SEMI’s focus to make good on this commitment and laid out the broad outlines of SEMI Works. From the outset, our sights have been firmly fixed on execution. The National Science Foundation (NSF), a United States government agency that supports fundamental research and education in science and engineering, recently lent its support to SEMI Works with a $6 million investment to develop a scalable, sustainable apparatus to meet current and future talent requirements of the end-to-end electronics manufacturing industry. And more financial backing – this time from abroad – could well be in the offing. We are pressing ahead to develop the infrastructure to connect talent, industry and education providers at scale. We are expanding proven programs for exciting and engaging students in experiential learning opportunities at a young age. And we are paving the way to offer career and educational pathways through high school, college and adult and veteran training. Regional partners are essential to scaling these programs, and to date we have identified three regions for pilots to develop the infrastructure and business model that will be heartbeat of SEMI Works.Moore’s Law is losing steam, raising hard questions about the semiconductor industry’s ability to maintain its swift pace of innovation. The clarion call for chipmakers is to design ever smaller electronic circuits with higher processing power for devices with shrinking form factors. More computing muscle is crucial to advances in smart manufacturing, medtech, quantum computing, artificial intelligence (AI), 5G and the IoT – all technologies that generate and consume staggering amounts of data.Yet no obstacle to industry growth stands as tall as the brick wall of the talent shortage. A highly skilled workforce is essential to invention. As an industry, we’ll only be equal to the world’s greatest challenges by recruiting, training and retaining the best and brightest.At this critical juncture in what is the world’s most strategic industry, the public and private sectors must work collaboratively to leverage their collective strength to produce the talent required to power technology development today and well into the future.In 2020 SEMI will mark 50 years of facilitating collaborations to mint new technologies and markets. We are uniquely positioned, with our members, to lead what history may one day record as our most important effort to date, a push that could impact the world for decades to come. The industry needs a lasting solution to expand and sustain its talent pipeline. SEMI is taking decisive action with SEMI Works. Mike Russo is vice president of Global Industry Advocacy at SEMI.
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As a top semiconductor manufacturing hub, Korea is poised to lead the world in fab construction spending in 2019 and 2020, accounting for 27 percent of the total market. Little wonder that Korea’s prowess in the semiconductor industry has meant steady membership growth for SEMI Korea, with HD Cho, president of SEMI Korea, putting the average annual jump at about 7 percent.But HD Cho’s focus as he returned to COEX in Seoul, home to SEMICON Korea, in late August was not on membership growth over the years but the future. Cho hosted about 400 SEMI members gathered at SEMI Korea Members Day for insights into the state of the world economy, semiconductor industry outlooks, and perspectives on how South Korean and European microelectronics companies can form stronger ties. Setting the stage with look at macroeconomics, Byung-yeon Kim, team manager of NH Investment and Securities, predicted that, as the global economy continues to falter, 25 of the 58 major countries this year will cut interest rates in a bid to boost prospects for growth. Historically, the global composite leading indicator (CLI), a bellwether for turning points in the economy, has rebounded after 20 months of decline, he said. While the CLI downtrend is now past the 20-month mark, Kim struck a bullish note, predicting that the global economy will bounce back before long.Soo-kyoum Kim, vice president at IDC, referring to the semiconductor industry’s own soft patch, said that total revenue is expected to drop from $475 billion in 2018 to $440 billion this year but should rebound to a new high of $500 billion in 2023. The memory market will be especially hard-hit, dropping more than 29 percent in 2019 and another 14 percent next year before bottoming and then staging a recovery in the second half of 2020. The strength of the rebound will hinge on server market demand, he added.Next year will also see rebounds in semiconductor equipment and materials revenue, with growth of 12 percent and 3 percent, respectively, said Clark Tseng, director of Industry Research and Statistics at SEMI. The increases will follow a 2019 equipment market drop of 18 percent to $53 billion from the previous year while materials this year is expected to remain flat at $52 billion. The semiconductor industry will expand at a modest 2.4 percent this year, jumping to 7.6 percent in 2020, Tseng reported, citing the average growth rate based on data from Gartner, WSTC, IC Insights, VLSI Research and other industry analyst firms. Despite current weak market demand and the ongoing trade war, the long-term outlook for the semiconductor industry remains upbeat, he added.In Europe, semiconductor industry growth continues on the strength of the region’s high strategic importance in the global electronics supply chain, said Laith Altimime, president of SEMI Europe. Fab construction spending in Europe continued to grow in 2018, reaching $300 million, and is expected to hit $1.2 billion in 2019 and $1.6 billion in 2020, with equipment, parts and components driving the surges.To help build stronger ties between European and Korean chip industries, Altimime introduced the SEMI Korea members to SEMI Europe business platforms including SEMICON Europe, the 3D System Summit, ISS Europe, and the MEMS Imaging Sensor Summit. He also encouraged the formation of more business partnerships between companies in the two regions by familiarizing SEMI Korea members with European players in areas such as foundry, MEMS, sensors and wafer manufacturing.And it will be MEMS and sensors that help drive the 4th Industrial Revolution, said Sung-hyuk Kim, a team leader at LG Electronics' Sensor Solution Research Institute. In his presentation Architecting Sensor Solutions for the Next Revolution, he noted that sensors are finding their way into devices where they have never been used before. In household refrigerators, gas sensors help deodorize the inside while distance sensors detect the approach of people. Air conditioners equipped with a camera sensor can pinpoint the location of humans and steer the airflow in their direction. Of course, all these smarts will come in form of data-devouring artificial intelligence (AI), and that data will be generated in massive amounts by MEMS and sensors – placing them at the epicenter of the 4th Industrial Revolution.Jaegwan Shim is a marketing specialist at SEMI Korea.
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The future of the semiconductor industry began to blossom recently in Seoul, South Korea as young, innovative minds teased out secrets to electronics manufacturing and their path to enter the industry one day. Twenty-seven middle schoolers gathered in early August at Yonsei University for SEMI High Tech U (HTU), the worldwide SEMI program that introduces students to science, engineering, technology and math (STEM) careers over three days of hands-on activities and experiential learning. Since 2001, HTU has reached some 8,000 students in nine countries.Semiconductor giants including Applied Materials, KLA, Lam Research and Dongjin Semichem were key teachers as representatives from the companies gave theoretical and practical lectures to pique the students’ interest in STEM educations and careers. The speakers, all experts in microelectronics, surveyed microchips and solar cells, mathematical and scientific experimentation, engineering design and the inner workings of semiconductor manufacturing before the students broke off into teams for lessons largely of their own making. Fine-tuning a wooden contraption – a Statapult – to hurl a ball as far as possible might not sound like the stuff of microelectronics, but it drew on the type of problem-solving skills and creativity the students will need to thrive in the semiconductor industry. Student teams made adjustments to the levers of miniature catapults, then tested the throwing power of the devices. After the ball tosses, they reconvened as a class to share lessons in how they calibrated their catapults for a longer tossing distance and ways they could improve the devices’ performance. Students also took tours of two very different semiconductor manufacturing settings – one virtual and the other real. The young learners donned virtual reality headsets for a simulated walk-through of Applied Materials (the tour was sponsored by the company), then slipped on bunny suits for a tour of Yonsei University's BIT micro fab and a close-up look of how semiconductors are made.But it was the ever-popular Human Calculator game that inspired the greatest thrill as students dove deep into technology. During the exercise, they converted numbers into binary and then traced the digits through a series of gates in an electronic circuit, an exercise requiring careful team communication and concentration to generate the right outputs. The students surprised SEMI Korea employees and instructors, and themselves, by completing the exercise with record speed. Their time: less than two seconds.Human resources managers from sponsor companies were on hand to give the middle school students a head start in their careers with lessons in resume writing and career management. In mock interviews, the students honed their interviewing skills. And in meetings with SEMI High Tech U alumni they learned how their predecessors worked their way into semiconductor industry and their focus of study in college.To be sure, the day was rich in details about working in the microelectronics industry. But did it meet the students’ expectations? In a survey before the event, the more than two dozen students, on average, rated their knowledge of microelectronics at 4.5 on a scale of 1 to 10, a score that jumped to 7.7 after completing HTU. Their favorite module? No surprise: Engineering Design. In this exercise, the students designed a carrier for six 12-ounce beverage cans using only decidedly low-tech materials such as strings, rubber bands and wooden boards. Their innovations were studies in high creativity and ingenuity – just the type of imaginations the semiconductor industry needs. SEMI Korea has offered SEMI HTU since 2011. This year, various other career development programs such as semiconductor manufacturing tutorials and mentoring are planned as SEMI Korea continues to sow the seeds of the next generation of industry workers. Jaegwan Shim is a marketing specialist at SEMI Korea.
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In the long unfolding arc of technology innovation, artificial intelligence (AI) looms immense. In its quest to mimic human behavior, the technology touches energy, agriculture, manufacturing, logistics, healthcare, construction, transportation and nearly every other imaginable industry – a defining role that promises to fast track the fourth Industrial Revolution. And if the industry oracles have it right, AI growth will be nothing shy of explosive.“The gains these days are not incremental,” said Ajit Manocha, SEMI president and CEO, said to a gathering in July of the Chinese American Semiconductor Professional Association (CASPA) for its Summer Symposium at SEMI’s headquarters in Milpitas. “They are hockey stick – exponential – with AI semiconductors growing in market size from $4 billion this year to $70 billion in 2025.”Manocha left little doubt that AI is remaking the semiconductor industry and, in the process, the world at large. Internet of Things (IoT) and 4G/5G, both key AI enablers, will account for more than 75 percent of device connections by 2025.“Today, 30 billion devices worldwide are connected,” Manocha said, citing an Applied Materials prediction that the number of connected devices globally will grow to between 500 billion and 1 trillion by 2030. Those devices will generate stunning amounts of data collected, interpreted and used to reason, solve problems, learn and plan, leading to the holy grail of autonomous machine behavior.To process this colossal amount of data central to the promise of AI, the industry must break through the limits of a key technology: memory. Memory a Critical AI BottleneckThe challenge for memory starts with performance. Historically, every decade gains in compute performance have outpaced improvements in memory speed by 100 times, and over the past 20 years that gap has grown, said Steven Woo, a fellow and distinguished inventor at Rambus, presenting at the symposium. The upshot is that memory has bottlenecked compute and, in turn, AI performance. The industry has responded with new ways to implement memory systems on AI chips. Each is suited to unique performance requirements and, of course, comes with trade-offs. Among the frontrunners: On-chip memory delivers the highest bandwidth and power efficiency but is limited in capacity. HBM (High Bandwidth Memory) offers both very high memory bandwidth and density. GDDR balances trade-offs among bandwidth, power efficiency, cost and reliability. Since 2012, AI training capability has grown 300,000 times, besting Moore’s law by 25,000 times in doubling every 3.5 months, a blistering pace compared to the 18-month doubling cycle of Moore’s law, Woo said. The staggering improvements have been driven by parallel computing capacity and new application-specific silicon like Google’s Tensor Processing Unit (TPU).These specialized silicon architectures and parallel engines are key to sustaining future gains in compute performance and combatting the slowing of Moore’s Law and the end of power scaling, Woo said. By rethinking the way processors are architected for certain markets, chipmakers can develop dedicated hardware capable of operating with 100 to 1,000 times greater energy efficiency than general purpose processors to overcome another big limiter to scaling compute performance – power.For its part, the memory industry can improve performance by signaling at higher data rates and using stacked architectures like HBM for greater power efficiency and performance, and by bringing compute closer to the data.Memory scaling for AIA key challenge is scaling memory for AI. Demand for better voice, gesture and facial recognition experiences and more immersive virtual reality and augmented reality interactions is tremendous, said Bill En, senior director at AMD, speaking at the symposium. These capabilities require more processing power across both high-performance computing (HPC) for big data analytics and machine learning as it relies on AI and machine intelligence to generate meaningful insights. Emerging machine learning applications include classification and security, medicine, advanced driver assistance, human-aided design, real-time analytics and industrial automation. And with 75 billion IoT-connected devices – all generating data – expected by 2025, there will be no shortage of data to analyze, En said. The wings alone of a new Airbus A380-1000 feature some 10,000 sensors.Mountains of this data are stored in massive data centers on magnetic hard drives, then transferred to DRAM before moving to SRAM within the CPU for the handoff to the compute hardware for analysis.With data growing at an exponential clip, the question is how to make sure all other memory systems can handle the flood of data. AMD’s answer is a chiplet architecture featuring eight smaller chips around the edge that drive the compute and a large chip in the center that doubles the IO interface and memory capability to in turn double chip bandwidth.AMD has also moved from a legacy GDDR5 memory chip configuration to HBM to bring memory bandwidth closer to the GPU for more efficient processing of AI applications. The HBM provides much higher bandwidth while reducing power consumption. Compared to DRAM, AMD’s HBM delivers a much faster data rate and far greater memory density, En said.Over the next decade, look for more performance improvements from multi-chip architectures, innovations in memory technology and integration, aggressive 3D stacking and streamlined system-level interconnects, he said. The industry will also continue to drive performance gains in devices, compute density and power through technology scaling.Michael Hall is a global marketing communications manager at SEMI.
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Like all other SEMICON expositions, SEMICON West last month gathered thousands of people to make business connections and learn about the industry and its opportunities. But the events are also great venues for SEMI’s Global Industry Advocacy team to meet with industry leaders from around the world as well as regional SEMI presidents to discuss policy issues we face in each region and best practices for how to address them. The time was also ripe for us to meet with various advisory groups and advocacy committees to examine current issues.Top on our list at SEMICON West was a discussion with SEMI’s International Board of Directors about the then newly announced actions by Japan’s Ministry of Economy, Trade and Industry (METI) to tighten export controls in trade with Korea. SEMI depends heavily on and is grateful for insights from its International Board, Board of Industry Leaders and various Regional Advisory Boards. They are crucial to our ability to develop and execute industry advocacy strategies that take into account regional idiosyncrasies, geopolitical sensitivities and global supply chain complexities. SEMI is unique in its ability to bring a global perspective to engaging governments around the world in real time. In the case of the trade dispute between Japan and South Korea, we engaged SEMI members in Japan and Korea as we developed our strategy.On the SEMI America’s front, the North American Advisory Board and its Public Policy Committee met at SEMICON West for a spirited discussion on how to best manage our lobbying activities and how regional and U.S. companies should be involved. The committee’s perspectives and guidance will be invaluable as we chart a path forward in these challenging times in global trade.Our Global Industry Advocacy team also continues to build out SEMI Works, SEMI’s comprehensive initiative to develop a talent pipeline and overcome the industry’s longstanding shortage of skilled workers. SEMI Works focuses on stimulating greater interest in STEM careers, aligning STEM course curriculum and industry needs, and connecting students with relevant courses and careers. We are in the process of launching three regional pilot programs that will enable us to develop the SEMI Works business model that we’ll use to scale the program and ensure the initiative is robust and sustainable. At SEMICON West the Global Advocacy team convened regional stakeholders involved in these pilots to share information on opportunities and challenges and to discuss various implementation strategies.At SEMICON West we also facilitated meetings with U.S. government representatives aimed at improving cybersecurity in manufacturing and developing a commercial security model that will strengthen security throughout the supply chain in areas vital to industry growth such as traceability.After nearly 50 years, SEMI still excels in enabling the industry collaborations key to growth and innovation. Collaboration is also a driving force within SEMI Global Industry Advocacy as we continue to work with SEMI members, our various boards and governments around the world to advance the interests of the semiconductor industry.Mike Russo is vice president of Global Industry Advocacy at SEMI.
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