semiconductors

Are you ready for a shared economy where your transportation needs are no longer met by an automaker, but rather a “mobility service provider”? While smart transportation news has mostly focused on the likes of electrification (Tesla) and autonomy (Waymo), the real changes in transportation may be more fundamental than self-driving electric cars. According to presenters at this week’s Smart Automotive Summit at SEMICON Taiwan, new technologies won’t just make cars smarter: they will transform the way we see and use transportation in myriad ways.Constance Chen, public relations general manager for forum sponsor Mercedes Benz, opened with a brief overview of parent Daimler’s evolving approach to transportation, dubbed CASE, which stands for Connected, Autonomous, Shared and Services, and Electric.“The fundamental value of vehicles is changing,” Chen said, and car ownership is one of the biggest changes. Ride-sharing services like Uber and Lyft, and shared car services like ZipCar and DriveNow, are already addressing the transportation needs of a growing urban population that eschews car ownership. Traffic congestion, parking challenges, and a desire to improve air quality are key drivers (no pun intended) moving people away from car ownership to embrace shared transportation solutions.Indeed, societal considerations are as challenging as some technological hurdles facing autonomous vehicle development. Robert Brown, Taiwan operations manager for Magma Electronics, listed his top five challenges for autonomous transportation: Perception (vision, sensors) Assessment (ability of systems to analyze data) Control (need for faster-than-human response) Communication (vehicle-to-vehicle, vehicle-to-everything) Expectations—specifically people’s expectations of the value autonomous transportation should deliver As people change the way they view transportation and begin to understand what is possible when they can relinquish control of their vehicle, they’re transportation needs and expectations are likely to change. The challenges are, of course, also an opportunity to deliver a wide range of services, including information, entertainment, and retail, which opens the door for traditional carmakers to position themselves more as service providers like Mercedes Benz.For those who have grown up with traditional car ownership and the perceived freedom that owning allows one to go anywhere at anytime, the idea of giving up their car—one that they drive themselves—might seem beyond the pale. But as ride-sharing services are already showing, a growing portion of our population seems more than ready to embrace a shared and autonomous future.The SEMICON Taiwan Smart Automotive Summit is part of SEMI’s Smart Transportation initiative focusing on automotive electronics, a top priority for SEMI and its 2,000+ members. SEMI’s industry standards, technology communities, roadmap efforts, EH S/regulatory activities and other global platforms and communities bring together the automotive and semiconductor supply chains to collaborate, increase cross-industry efficiencies and shorten the time to better business results.Michael Droeger is director of marketing at SEMI.

Over the past three decades, most of the world’s innovations have centered largely on business models and involved iterative advances of existing technologies, with none matching the global impact of the top 10 semiconductor industry discoveries and advances, Dr. Morris Chang, founder of TSMC and the IC foundry model, said at SEMICON Taiwan 2018 this week.Few have as clear a perspective on the transformative power of semiconductors as Dr. Chang, founder of TSMC and father of the IC foundry model. Keynoting the IC60 Master Forum celebrating the 60th anniversary of the invention of the integrated circuit (IC), Dr. Chang listed what he considers the 10 key semiconductor industry innovation milestones since 1948:1. Invention of the transistor by Shockley, Bardeen, and Brattain – 19482. Silicon transistor – 19543. Integrated circuit – 19584. Moore’s Law – 19655. MOS technology MOS FET – 1964 Silicon gate – 1967 CMOS – 1970 6. Memory DRAM – 1966 Flash – 1967 7. Outsourced assembly and test (OSAT) – 1960s8. Microprocessor – 19709. VLSI systems design – 1970-1980 IP and design tools – 1980-present 10. Foundry model – 1985 Among the most consequential semiconductor advances may be yet to come, Dr. Chang said, citing innovations including artificial intelligence (AI) and machine learning, new device architectures, Extreme Ultraviolet lithography (EUV), 2.5D/3D packaging, and new materials such as graphene and carbon nanotubes.Dr. Chang argued that because bringing an innovation into production is immensely more expensive than proving a theory in a lab, innovators are not always the ones to implement and benefit from their novel ideas. Today, innovation costs are skyrocketing, driving more consolidation across the supply chain.Michael Droeger is director of marketing at SEMI.