Japan

SEMI has urged government representatives around the U.S. and world to designate the semiconductor industry as an essential business so operations at companies across the chip supply chain can continue without interruption as the spread of COVID-19 continues. SEMI President and CEO Ajit Manocha assured the U.S. and global officials that SEMI members – the device makers and suppliers of chemicals, materials, components, design tools and equipment at the heart of chip manufacturing – “are employing all measures necessary to maintain the health and safety of their employees and local communities” to help contain the virus. Manocha last week sent letters to the governors of 16 states and the chairs of the National Governors Association, U.S. Conference of Mayors, National League of Cities, and National Association of Counties requesting consideration of the semiconductor industry as an essential business if shelter-in-place or similar orders are issued to curb the spread of COVID-19. More than half of U.S. states have imposed shelter-in-place or stay-at-home orders in the past month. The designation would allow SEMI members to maintain continuous operations to ensure that manufacturing of components for critical infrastructure equipment, the defense industrial base, and other vital technological products and services is not jeopardized. Semiconductors are the foundation of modern electronics and information technology and are critical in helping health workers effectively treat COVID-19 symptoms, Manocha told the officials. The devices also play a central role in containing its spread by enabling artificial intelligence (AI), data analytics, digital communications, telemedicine, robotics, remote health monitoring, telecommuting, online shopping and other digital services.Manocha urged state and local officials to follow guidelines issued on March 19 by the Department of Homeland Security (DHS) Cybersecurity Infrastructure Security Agency (CISA) identifying “manufacturers and supply chain vendors that provide hardware and software, and information technology equipment (to include microelectronics and semiconductors) for critical infrastructure as ‘essential critical infrastructure workers.’” Most states issuing shelter-in-place or stay-at-home orders have followed the DHS guidelines and/or separately designated the semiconductor industry an essential business. Likewise, other nations have recognized the power of technology in effectively containing COVID-19 and similarly designated the semiconductor industry an essential business.On March 27, SEMI, the Semiconductor Industry Associations in China, Europe, Japan, Korea, Singapore, Taiwan and the U.S., as well as several other trade associations in Asia issued a statement “calling on all governments to specify semiconductor industry operations as ‘essential infrastructure’ and/or ‘essential business’ to allow continuity in operations.” The global semiconductor supply chain forms a highly intricate network consisting of research, design and manufacturing operations. Operating restrictions in one region can compromise production in others, leading to inefficiencies and breakdowns that cascade across the supply chain.With semiconductors underpinning vital sectors of the global economy, the chip associations called on all global governments at all levels – central, states, provinces and localities – to help protect the uninterrupted operations of domestic semiconductor companies and their suppliers by applying the essential infrastructure or essential business designation.Joe Pasetti is Vice President of Global Public Policy and Advocacy at SEMI.

The recent World Economic Forum event in Davos ranked the unfolding climate crisis among the top three risks companies and governments must address in order to prevent irreversible environmental damage. With the stakes that high, it is becoming critical for organizations of all sizes to take into account climate change risks and opportunities as they develop their strategic and business continuity plans.Two fundamentally different schools of thought have emerged on how to address climate change. On one side, NGOs and climate activists such as Greta Thunberg are pressuring governments to abruptly divert away from fossil fuels, a shift that experts say would exact a deep economic impact. On the other side is the camp that believes capitalism will run its course and ultimately guide public and private entities to find climate change solutions.For their part, organizations are responding to rising pressure from shareholders and stakeholders to disclose their emissions mitigation strategies. The accuracy and completeness of environmental disclosures ranges widely. Some businesses adopt a conservative approach and limit the volume of information made public, while others announce aggressive targets for reducing emissions from their operations and supply chains.Formed 18 years ago, the Carbon Disclosure Project (CDP) has motivated companies (and now cities) to disclose their greenhouse gas (GHG) emissions. In 2019, more than 525 institutional investors representing $96 trillion in assets backed the CDP, whose annual CDP questionnaire is often recognized as the most “comprehensive collection of self-reported environmental data in the world.”As the list of signatory investors supporting the CDP has grown over the years, so has the number of companies responding to the annual CDP questionnaire – from 228 companies in 2003 to over 8,400 in 2019. Company scores are based on 14 disclosure areas such as C-suite level sign-off on the questionnaire content, producing GHG emission data verified by a third party, or publicizing their completed questionnaire on the CDP website. Among all respondents, 179 companies (2%) scored the highest in leadership by demonstrating the strongest commitments to reducing greenhouse gases emissions from their operations and supply chain.Among these 179 companies – referred to as the A-list companies – 10 are SEMI members headquartered in Japan, Taiwan, Korea and France. SEMI applauds these members for ranking among the most progressive companies in disclosing greenhouse gas emissions, an achievement that requires considerable work but puts them in a position of strength in conveying to customers, investors and other stakeholders their commitment to climate resiliency.Olivier Corvez is senior manager of Environment, Health, Safety and Sustainability at SEMI.

When we entered 2019, our priorities in SEMI Global Advocacy were crystal clear: Continue to advance our public policy priorities under the 4 T’s – Trade, Tax, Talent and Technology – and move toward a global reach. We raised SEMI’s profile on the world stage in representing arguably the most strategic industry sector today as we trained our sights on a number of issues across all four pillars, not the least of which was trade. Along the way, we educated key policymakers about the impact of their decisions on the global semiconductor supply chain, member companies and regional economies.While no one organization can resolve current global trade issues, SEMI did exert its influence effectively on behalf of its members. For example, when Japan’s Ministry of Economy, Trade and Industry (METI) announced its decision to tighten export controls with South Korea in July, SEMI immediately engaged METI and Korea’s Ministry of Trade, Industry and Economy (MOTIE) to make clear to METI the potential repercussions of its decision. In parallel, we worked to prevent a retaliatory escalation by MOTIE. Indeed, significant trade challenges remain as tariffs and export controls continue to take their toll on our industry’s globally integrated supply chain. We have much work ahead to ensure our members’ voices continue to be heard. Our well over 100 meetings with government officials this year is only the start of sustained outreach and engagement to better serve our members’ public policy interests. To that end, and based on member input, in 2019 SEMI Global Advocacy made it a priority to restructure to improve communications among our regions around the globe and strengthen member engagement. Each regional office responsible for government affairs is now staffed with a global advocacy liaison. In addition, we have increased staffing in the SEMI Europe office to better address the ever-changing regulatory environment and develop the European Union’s talent pipeline.In SEMI’s advocacy headquarters in Washington, DC, we have filled a new position – Vice President of Industry Advancement and Government Programs – to place greater focus on identifying opportunities to advance programs aligned with member, industry and government interests. We have also filled two additional positions in DC – a Vice President of Global Public Policy and Advocacy and a new Manager of Public Policy and Advocacy – dedicated to public policy work. Both are steeped in experience in trade, export controls and tax policy. In addition, our new Executive Director of the SEMI Foundation boasts expertise in developing and scaling workforce development programs.The end of 2019 culminates the first phase of strategic personnel and program adjustments we envisioned over a year ago and the beginning of more muscular, adaptive advocacy engagement communications. Today, we are in a much stronger position to support you, our members, and meet the public policy priorities established by the SEMI Board of Directors and Board of Industry Leaders. We’re immensely thankful for your continued engagement and look forward to working to advance your interests in 2020 – SEMI’s 50th anniversary!Mike Russo is Vice President of Industry Advancement and Government Programs at SEMI.

Smart technologies have gripped the world’s imagination with their promise to revolutionize the way we live and work. With the semiconductor supply chain central to these advances, SEMI Japan in October hosted 200 members for SEMI Japan Members Day as speakers from three of the world’s top device manufacturers – Denso, Sony and Kioxia – offered their perspectives on the strides the semiconductor industry needs to make in three key areas: automotive, smart manufacturing and 3D flash memory manufacturing technology. Automotive Evolution and Electronics – DensoThe automotive industry is re-inventing itself to innovate across connectivity, autonomy, sharing and electric (CASE) and ensure safe, comfortable and environmentally friendly autonomous driving, said Nobuaki Kawahara, executive fellow and director of the Advanced Research and Innovation Center at Denso. Key focus areas of Denso in CASE innovation are Extraordinary Safety and Everyday Confidence. The company’s goal is to minimize damage to vehicles involved in collisions or one-car accidents by making it easier for drivers to detect and steer clear of objects in their path.To improve automobile safety and security, the company is developing advanced driver-assistance systems (ADAS) and autonomous driving technologies as it promotes the confluence of four areas of technology – HMI (Human Machine Interface), environmental recognition, vehicle control assistance, and information and communications. One use case Denso sees as a significant opportunity is deploying sensors such as millimeter-wave radar, cameras and LiDAR to monitor a vehicle’s surroundings, using GPS and precision mapping to pinpoint its location and determine the best route for safety and distance, and then transmitting that information to a motion-control system.Denso is also out to solve the hard challenges associated with autonomous driving in dynamic road conditions. Kawahara pointed out that road conditions vary and that rules for "driving at certain intervals in a certain lane" vary depending on the time of day. Also, on public roads in Abashiri, Hokkaido, where the company is currently conducting field tests, snowfall makes it difficult to recognize road images and gather sensor information. In Asia, it is also common for motorcycles and automobiles to speed along with very little space between them.Image Sensors to Accelerate Development of Smart Manufacturing – SonyTo fulfill the promise of smart manufacturing, the semiconductor supply chain must continue to invest in sensor and imaging technology innovation, said Shigeo Ohba, deputy senior general manager of the Imaging System Business Division at Sony Semiconductor Solutions. For its part, Sony is developing imaging sensors that help network and automate factories to achieve new production and cost efficiencies. For example, the company plans to design devices to increase equipment uptime through predictive maintenance, reduce defect rates and drive other manufacturing efficiencies. The challenge with today’s factory lines that produce a number of different devices is that they are highly complex to manage and therefore prone to human error, undercutting manufacturing efficiency. In the future, AI-powered machines will leverage data analysis to help streamline operations. Adapting an image sensor with AI to machine vision applications can simplify key processes such as measurement and inspection processes while reducing safety and security costs.Of the vast amount of information on all machines connected to the cloud, only essential details will be processed at the edge since edge data processing offers stronger security and reduces data transfer time. Ohba said image sensors will evolve based on edge AI, adding that "AI will be a paradigm shift for image sensors if it’s economically feasible."3D Flash Memory Manufacturing Technology Challenges – KioxiaIncreasing connectivity in factories for smarter, more efficient operations places huge demands on memory since networked devices typically store duplicate data, said Hideshi Miyajima, head of the Advanced Memory Development Center (AMDC) at Kioxia. To meet demand for higher networking speed and capacity, 2d NAND flash memory is moving to 3D and, in particular, three 3D techniques: multivalued memory, cell partitioning and layer stacking.To increase storage capacity, the third-generation 64-layer BiCS FLASH™ stacks layers to form nearly two trillion holes with a diameter of 100nm and a depth of 5μm on a wafer and places a uniform 2-3nm thin film on the inner wall of each 5-μm hole. For its BiCS FLASH™, Kioxia uses a dry etching technique that forms a straight, elongated through-hole and atomic layer deposition (ALD) technology, which creates a uniform laminate atomic layer on the wafer surface to grow materials uniformly and with high precision on large, complex substrates.In order to meet the cost expectations of high-volume 3D flash memory manufacturers, outlays across fabs must be reduced by better monitoring plasma control, enhancing yield through particle control, speeding film formation, and reducing gas, power and water usage, Miyajima said.SMART Transportation and SMART Manufacturing in the Spotlight at SEMICON JapanPlease join us at SEMICON Japan 2019, December 11-13 at Tokyo Big Sight, for the latest developments and trends in SMART Transportation and Smart Manufacturing. There are also a few other great reasons to attend. We look forward to seeing you in Tokyo!Jim Hamajima is president of SEMI Japan.

Famous for its warmth and hospitality, Japan always welcomes visitors from around the world with a gracious embrace. But when is the best season to visit? It depends on the interest of each visitor of course. For Instagrammers, the April cherry blossoms or November autumn leaves – a masterpiece of art with their rainbow gold, red and yellow hues – are ideal for snapping memorable pictures. For foodies, winter delights with tuna, toro sushi and other seafood at their tastiest. Wagyu peaks in richness, too, when the cold weather sets in. For anime and manga enthusiasts, August is definitely the time to visit. That’s when COMIKET, the world’s largest comic market – drawing more than a half million people – takes place in Tokyo. But for people in the electronics value chain, the perfect time to pack their bags and hop a flight to Tokyo is December, when SEMICON Japan – December 11-13 at Tokyo Big Sight – opens its doors with its own form of hospitality.Why should you attend? Here are the five top reasons.Reason 1: Japan is home to leading electronics industry suppliersAccording to VLSI Technology, seven of the top 15 semiconductor equipment suppliers in 2018 are headquartered in Japan, and many Japanese companies also lead backend equipment segments. For decades, Japanese companies have supplied about one third of the equipment for the global semiconductor equipment industry, according to SEMI and the Semiconductor Equipment Association of Japan (SEAJ). Most of these companies typically set up a booth on the SEMICON Japan show floor to welcome your visit.True, many Japanese suppliers also exhibit at SEMICON shows outside of Japan to meet with customers. But you will find many more engineers, managers and executives of equipment suppliers on their home ground at SEMICON Japan, where suppliers typically debut new equipment. Their booths are also ideal locations for visitors to meet with suppliers to ask questions, exchange opinions and negotiate new business deals.Japanese materials suppliers enjoy an even larger market share, providing about half the materials for the global semiconductor industry. These suppliers dominate in silicon wafers, photomasks, photoresists, sputtering targets, packaging substrates, bonding wires, leadframes, mold compounds and wafer level packaging dielectrics. Unlike equipment suppliers, not all materials companies exhibit. Instead, many participate as speakers and attend to connect with customers.Reason 2: Get ready for the next semiconductor industry upturnA year ago, in late 2018, we expected chip inventory to stabilize by mid-2019, yet the industry still struggles with high inventory overall and low average selling price for memory. The SEMI 2019 equipment billing forecast was lowered accordingly from -4.0 percent growth (2018 year-end forecast) to -18.4 percent (2019 mid-year forecast). However, the two forecasts still predict positive growth in 2020. As SEMICON Japan 2019 is underway, we should be at the beginning of the next upturn.The chart below shows that more wafer process fabs will start construction in 2020 than this year. (Please see article: Nearly $50 Billion in Fabs to Start Construction in 2020.) Custer Consulting Group also pointed to “a resumption in semiconductor chip and capital equipment growth in late 2019 or early 2020.” (Please see article: Semiconductor Industry Upturn by Early 2020?.)With better times ahead, SEMICON Japan 2019 will be an opportune time to exchange opinions with key players across the supply chain and start negotiations for the coming robust recovery of the equipment, components and materials markets.Reason 3: Glimpse the future at SuperTHEATERSEMICON Japan SuperTHEATER will feature industry and technology insights from global visionaries. Asako Eda, Japan’s chief representative officer of the World Economic Forum and the former president of Intel Japan, will open the SuperTHEATER with her keynote on how we live in an era where the fourth industrial revolution, climate change, disparity and geopolitical risks are affecting our lives and with the speed we have never experienced. She will explore the growing role of innovation and social responsibility and how the World Economic Forum is addressing associated challenges. The opening keynote session will also feature Nandan Nayampally, vice president and general manager of the Immersive Experience group at Arm.In all, the SuperTHEATER will host seven keynote forums over three days at SEMICON Japan including: Semiconductor Executive Forum – Terushi Shimizu, representative director and president of Sony Semiconductor Solutions, and Atsuyoshi Koike, president of Western Digital Japan, will discuss their business strategies and prospects. Manufacturing Innovation Summit – Executives from Applied Materials, KLA, Nikon and Tokyo Electron will discuss business and technology issues as well as innovations that will drive growth to 2030. All seven SuperTHEATER programs will be simultaneously translated to English for international audiences.Reason 4: Connect to application communitiesCollaboration across the value chain has never been more important to industry innovation and growth – the very reason SEMI has expanded its reach beyond the semiconductor manufacturing supply chain (equipment and materials) to include design, systems and products.The SEMICON Japan show and conferences will connect you to key application segments of the value chain. The SuperTHEATER will host two SMART transportation forums highlighting the latest developments in autonomous driving and sky transportation (flying cars). In the SMART Applications Zone on the show floor, you’ll find electronics products and technologies showcased for automotive and manufacturing automation as the autonomous driving pavilion highlights emerging technologies that are driving semiconductor innovation opportunities. Reason 5: Learn from disaster and recovery experiencesJapan has taken important disaster recovery lessons from devastating earthquakes over the past three decades, most notably the Kumamoto quake in 2016, the Tohoku temblor in 2011 and the Kobe rattler in 1995. So has the Japan electronics supply chain, including SEMI members. In the Business Continuity Plan (BCP) area at SEMICON Japan 2019, exhibitors including DISCO, Murata Machinery and THK will highlight technologies that can strengthen your preparedness for a disaster and aid in the recovery.On December 12 at the BCP seminar at Japan 2019, Sony Semiconductor Manufacturing, DISCO and Team Engineering Consulting will share their experiences and expertise in mitigating the disaster impacts. (Sony and Disco will present in Japanese.)To get the feel for the magnitude of a major earthquake and how seismic isolation protects against structural damage, be sure to take advantage of THK’s earthquake experience car. Seismic isolation installs isolators – rubber bearings, friction bearings, ball bearings, spring systems or other devices – beneath a building to buffer earthquake vibrations transmitted to structures.More reasons to attend SEMICON JapanAnd of course your visit to Tokyo for SEMICON Japan 2019 wouldn’t be complete without exploring Tokyo and other regions to experience Japan’s exotic culture, cityscapes and cuisine! Here are some resources to give you even more reasons to book a flight to Tokyo: Japan National Tourism Organization Go Tokyo Kyoto Tourism I look forward to seeing you at SEMICON Japan in December!Jim Hamajima is president of SEMI Japan.

Like all other SEMICON expositions, SEMICON West last month gathered thousands of people to make business connections and learn about the industry and its opportunities. But the events are also great venues for SEMI’s Global Industry Advocacy team to meet with industry leaders from around the world as well as regional SEMI presidents to discuss policy issues we face in each region and best practices for how to address them. The time was also ripe for us to meet with various advisory groups and advocacy committees to examine current issues.Top on our list at SEMICON West was a discussion with SEMI’s International Board of Directors about the then newly announced actions by Japan’s Ministry of Economy, Trade and Industry (METI) to tighten export controls in trade with Korea. SEMI depends heavily on and is grateful for insights from its International Board, Board of Industry Leaders and various Regional Advisory Boards. They are crucial to our ability to develop and execute industry advocacy strategies that take into account regional idiosyncrasies, geopolitical sensitivities and global supply chain complexities. SEMI is unique in its ability to bring a global perspective to engaging governments around the world in real time. In the case of the trade dispute between Japan and South Korea, we engaged SEMI members in Japan and Korea as we developed our strategy.On the SEMI America’s front, the North American Advisory Board and its Public Policy Committee met at SEMICON West for a spirited discussion on how to best manage our lobbying activities and how regional and U.S. companies should be involved. The committee’s perspectives and guidance will be invaluable as we chart a path forward in these challenging times in global trade.Our Global Industry Advocacy team also continues to build out SEMI Works, SEMI’s comprehensive initiative to develop a talent pipeline and overcome the industry’s longstanding shortage of skilled workers. SEMI Works focuses on stimulating greater interest in STEM careers, aligning STEM course curriculum and industry needs, and connecting students with relevant courses and careers. We are in the process of launching three regional pilot programs that will enable us to develop the SEMI Works business model that we’ll use to scale the program and ensure the initiative is robust and sustainable. At SEMICON West the Global Advocacy team convened regional stakeholders involved in these pilots to share information on opportunities and challenges and to discuss various implementation strategies.At SEMICON West we also facilitated meetings with U.S. government representatives aimed at improving cybersecurity in manufacturing and developing a commercial security model that will strengthen security throughout the supply chain in areas vital to industry growth such as traceability.After nearly 50 years, SEMI still excels in enabling the industry collaborations key to growth and innovation. Collaboration is also a driving force within SEMI Global Industry Advocacy as we continue to work with SEMI members, our various boards and governments around the world to advance the interests of the semiconductor industry.Mike Russo is vice president of Global Industry Advocacy at SEMI.

On July 1st, Japan’s Ministry of Economy, Trade and Industry (METI) announced updated licensing policies and procedures on the export and transfer of controlled items and their relevant technologies to the Republic of Korea (ROK). METI’s stated purpose for the actions were “in order to ensure appropriate implementation of export control.”In particular, METI will tighten controls on certain items and their relevant technologies as follows: Remove the ROK from its “white list” of trusted partners, limiting the ROK’s preferential treatment for exports Mandate individual licenses for exports of certain chemicals including fluorinated polyimide, photoresist, and hydrogen fluoride – all used in semiconductor and electronics manufacturing – and technology transferred with exports of manufacturing equipment to the ROK. Bulk licenses for the chemicals will no longer be available. METI has indicated that its actions were not intended as punitive, but rather as necessary to ensure proper management of the export control system and the effective tracking of chemicals, materials and technologies that could be used to develop weapons of mass destruction (WMDs). Nevertheless, the trade actions are cause for concern as they could have a negative impact on our members operating in Korea and Japan and the global supply chain in general.After the METI announcement, SEMI immediately consulted its International Board of Directors and assembled a global advocacy response team comprised of SEMI member companies and SEMI regional presidents in both Japan and Korea to assess risks to SEMI members operating in both regions and to the industry’s global supply chain. Additionally, SEMI conveyed its concerns to Japan and ROK trade officials, stressing that the semiconductor industry will bear the brunt of the new measures if the trade dispute escalates.SEMI president and CEO Ajit Manocha said: “We informed both governments of potential impacts of an escalation to SEMI members, their economies and the global supply chain and are encouraging them to resolve their differences. SEMI’s focus is to ensure the global microelectronics supply chain remains strong and intact.”SEMI member companies have stated that METI and the Japan government have provided assurances that trade with the ROK will not be encumbered and that semiconductor companies will see minimal impact regarding export license approvals. To this end, SEMI will continue to engage our members in Korea and Japan, monitor the dispute as it continues to unfold, and facilitate regular meetings between industry and the involved governments to ensure that industry impacts are identified and risks are mitigated. In the event the dispute escalates, SEMI is prepared to take action in accordance with its Global Trade Principles.SEMI released its Global Trade Principles last year to provide guidance to governments around the world in developing policies that benefit both regional economies and the industry. These trade principles are based on SEMI’s four trade pillars of free and fair trade, open markets, supply chain growth, and respect for IP and national security.Member companies negatively impacted by any changes in Japan’s regulatory policies or with any questions should contact their regional SEMI office or Jay Chittooran, Public Policy Manager, SEMI Global Advocacy, at [email protected] Russo is Vice President of Global Industry Advocacy at SEMI.

Last year the industry posted another remarkable double-digit revenue growth year. IC shipments eclipsed one trillion units for the first time and continued to enable an ever-expanding array of silicon intensive-applications.2018 was also a pivotal year of transformation at SEMI. Setting our sights firmly on building more value for SEMI members, we doubled down on priorities I established this time last year. We advocated intensively on global trade policies, industry talent needs, and critical environment, health and safety (EHS) concerns. To underpin our efforts around talent, we took the bold step to reinvigorate the industry’s identity with a dynamic image campaign. Above all, we targeted critical industry-wide issues to help us realize the ambition of becoming a trillion-dollar industry in the next decade. Workforce DevelopmentRedefining our approach to talent development in 2018 was and remains a top priority. A diverse, highly skilled workforce is crucial to the industry’s ability to innovate. Last year we ramped up a number of SEMI High Tech U (HTU) programs to inspire young people and attract them to careers in high-tech manufacturing. To date, more than 130,000 students have been touched by HTU – through student or teacher programs.Over the past year, we designed a new university outreach program and established partnerships with 100 institutions. We established Workforce Pavilions at SEMICON events in Southeast Asia, the U.S., Taiwan, Europe and Japan for students to explore career opportunities and meet with recruiters. We thrilled at seeing sponsors hire young talent at SEMI events. This year, all SEMICONs worldwide will feature Workforce Pavilions.SEMI also formalized its commitment to Diversity and Inclusion (D I) with the establishment of a D I council to shape new programs including the recently launched Spotlight on SEMI Women. To localize and fully optimize our D I programs, we established regional workforce councils in every region we serve. We unveiled the SEMI Mentoring Program to support students and young professionals on this journey by facilitating one-on-one mentoring relationships with industry professionals. Hundreds of mentees have enrolled. But we still need more mentors. I urge you to join the program. During the year, SEMI also expanded its workforce staff and developed a comprehensive workforce strategy with programs that engage students as early as elementary school and inspires them through high school and college. The program provides pathways to professional careers, building a pipeline to fill the short-term and long-term talent needs of the industry. Industry Image CampaignAs we developed the comprehensive workforce development program, we knew we had to refresh the industry’s image and appeal to the next generation through contemporary media and communications channels. So we recently launched a bold, innovative campaign to raise industry awareness and attract students and recent graduates to careers in semiconductor manufacturing.Our You’re Welcome campaign is a novel, creative approach that blends entertainment, media and storytelling to excite students about the industry. The campaign went viral immediately and within weeks had more than 5.5 million social media impressions and 2.3 million video views.Trade Policy AdvocacyRising trade tensions between the U.S. and China catapulted global trade policy to the forefront of industry concerns in 2018. Since the tariffs have taken force, semiconductor companies have faced higher costs, greater uncertainty, and difficulty selling products abroad. The tariffs have forced many SEMI member companies to pause or rethink their investment strategies.SEMI quickly engaged U.S. policymakers and provided resources for SEMI members. We formed a member trade task force, staged trade compliance seminars in China, and convened meetings with over 110 U.S. congressional, agency and administration officials, and provided testimony on the importance of the free trade to the industry.SEMI continues to educate policymakers about the critical importance of free and fair trade, open markets, and respect and enforcement of IP for all players in the global electronics manufacturing supply chain. As part of this initiative, we distributed “10 Principles for the Global Semiconductor Supply Chain in Modern Trade Agreements” and encouraged their adoption in various trade negotiations. These principles outline the primary considerations for balanced trade rules that benefit SEMI members around the world, strengthen innovation and perpetuate the societal benefits of affordable microelectronics.Environment, Health and SafetyEnvironmental regulations are proliferating globally even as advanced semiconductor manufacturing technology relies increasingly on a host of new materials. With dozens of new fabs and fab line upgrades, our industry must align on best practices, sensibly respond to materials restrictions, and renew efforts toward sustainable manufacturing.That’s why the revitalization of SEMI EHS efforts became another priority in 2018. Two months ago, we hosted the inaugural EHS Summit at SEMI Headquarters. Fully, 70 EHS professionals and company executives met to form the basis for the future SEMI EHS program.The Year AheadDespite a softening in the market, compounded by Apple’s first-ever announcement of a revenue decline in 16 years, a geopolitical whirlwind on trade and an extended shutdown of much of the U.S. government, the future is bright.At SEMI’s annual Industry Strategy Symposium (ISS 2019) in Half Moon Bay, Calif. in early January, the sense of optimism was palpable. In her keynote address, Dr. Ann Kelleher, Sr. VP and General Manager, Technology and Manufacturing Group, at Intel, observed that data is powering the fourth industry revolution and the expansion of compute. With customers expecting continual improvements in applications, Kelleher highlighted the tremendous opportunity for the chip industry to meet these expectations.At ISS 2019, we announced a Memorandum of Understand between SEMI and imec. The MOU will enable us to accelerate our members’ engagement in SEMI’s Smart vertical market platforms, in particular Smart MedTech and Smart Transportation. Our partnership with imec will also allow us to boost SEMI Standards activities in non-CMOS technologies, deepen technology roadmap efforts and augment our SEMI Think Tank initiative in thought leadership at a global level.Over the course of this coming year, will we begin our global rollout of key building blocks of our comprehensive workforce development program to engage schoolchildren as young as 10 and learners all the way to veterans who return to the workforce. We are now able, with the invaluable help of our Workforce Development Council and the passionate engagement of many SEMI member companies, to offer a solution to the talent crisis in our industry.We will continue to be the leading voice for our members and the end-to-end semiconductor supply chain across Talent, Trade, Tax and Technology as we work to ensure free, fair trade that protects IP while preserving vital access to markets to grow the supply chain. Vertical Market PlatformsOur vertical market platforms are an important part of this growth. For example, in Smart MedTech, SEMI looks forward to working with the Nano-Bio Materials Consortium to advance human monitoring technology for telemedicine and digital health after winning $7 million to fund the renewed program. In Smart Transportation, we will leverage the Global Automotive Advisory Council (GAAC) we formed last year to represent the full automotive supply chain and the Smart Transportation and Smart Automotive forums featured at all our SEMICON events to enable the industry to identify and seize opportunities in autonomous driving. At ISS 2019, Sujeet Chand of Rockwell Automation noted that “digitization will grow faster in the next 10 years than it did in the past 50,” a trend calling for semiconductor fab architectures that transform data into business value. We will continue to bring the industry together at our Smart Manufacturing venues to help uncover ways to deploy deep learning, edge computing and other Smart technologies to deliver this value and meet the challenges of automation as artificial intelligence’s (AI) sprawling influence reshapes industries including manufacturing.I am filled with optimism and thrilled about the opportunities I see on the horizon for our members as we build on our 2018 accomplishments to enable your prosperity in 2019 and beyond. My heartfelt thanks to all of you for your participation in our programs and events.I look forward to another successful year as we connect, collaborate and innovate together!Ajit Manocha is president and CEO of SEMI.

Five young dancers bathed in a striking rainbow of colors with their silhouettes cast in the background dazzled SEMICON Japan 2018 attendees at the opening ceremony in mid-December. Gone were the standard opening keynotes and ribbon cutting, replaced by live performance and media art set against a dramatic black backdrop. There was no mistaking the wide-eyed looks of wonder in the audience.In its sheer vibrance, the opening ceremony thrilled with an excitement that seemed to embody the extraordinary growth expectations for the global semiconductor supply chain over the next five years, with the industry poised to double sales from $2 trillion to a staggering $4 trillion – a phenomena SEMI president and CEO Ajit Manocha has called The Rebirth of the Semiconductor Industry. Driving this unprecedented growth will be SMART applications that are transforming industries and applications worldwide, powered by artificial intelligence (AI) and Internet of Things (IoT) technologies.The dramatic scene at SEMICON Japan 2018 was staged by Rhizomatiks, a media arts company that produced the Rio Olympic Games closing ceremony and is famous for its pop music spectacles. The company’s CTO, Motoi Ishibashi, the event’s first keynote speaker, described his team’s development of drones and vehicles guided by motion and precision-control technologies. It was some of these SMART vehicles that maneuvered the opening ceremony performers from the dance company Elevenplay onstage. Only Rhizomatiks, Ishibashi said, has this capability. In its mission to enrich people’s lives through new media arts, Rhizomatiks uses the latest virtual and mixed-reality technologies to orchestrate not only dance performances but music videos, commercials, fashion shows and festivals.Toru Nishikawa, the second keynote speaker and CEO at Preferred Networks, a leading Japan-based developer of deep learning software programs, surprised the SEMICON Japan audience with his discussion of his company’s work to develop a specialized chip for deep learning processing, joining technology giants Apple, Google, Alibaba and Microsoft in chip design. As more IT and software companies develop specialized, differentiated chips, the devices are quickly becoming the heartbeat of SMART technologies. The company’s approach has taken hold. Only four years old, Preferred Networks is enjoying rapid growth by working with global powerhouses including Toyota, NTT, Panasonic, Fanuc, NVIDIA, Intel and Microsoft. Ishibashi’s and Nishikawa’s fresh visions and the media arts extravaganza reflected the success of SEMICON Japan, held again at Tokyo Big Sight: The event’s 1,881 booths – filled by 727 exhibitors from 14 regions – was the highest count in six years. With Japan home to companies that supply about 40 percent of semiconductor equipment and materials worldwide, top suppliers historically have occupied the largest spaces on the SEMICON Japan show floor.According to IDC, personal computers and smartphones, long the largest revenue sources for the semiconductor industry, will remain top revenue drivers in the coming years. But revenue from new SMART technologies for applications such as automotive and factory automation is growing, a trend expected to continue with a 2018-2022 CAGR of 9.5 percent for automotive and 5.2 percent for manufacturing, compared to 1.1 percent for PCs and 2.9 percent for smartphones.SEMICON Japan’s new SMART Applications zone highlighted these and other new market opportunities for semiconductor growth with product and technology exhibits from companies including Bosch, IBM, Microsoft, NEC, Preferred Networks, Sony, SAS, Siemens, Tesla and Toyota. But the zone wasn’t all work and no play. The ROBOT SQUARE and SPORTS x IOT robot exhibits took visitors back to their school days, with robot anime – from Astro Boy to Gundam and Evangelion – that they could ride and control! As the World Gets Smarter, So Must SEMICON and the IndustryWe all agree the world is getting smarter at a fast pace. New cars are easier to drive – some models are almost fully autonomous on highways and streets. Your SMART speaker has gone well beyond an audio playback device and is more like a home AI platform. Almost all storefronts are equipped with video cameras. Your workplace, whether an office or a factory, is driven by automation. The reliance of these environments and devices on semiconductors is driving exponential chip and changing the world. Businesses need to adapt and so do SEMICON events. We’re doing just that as SEMICON Japan 2018 demonstrated – from an opening ceremony enabled by technology innovation to new faces of the industry to the SMART Application zone. As the SEMICON Japan presidents’ reception concluded the first day of the show, a robot from the ROBOT SQUARE suddenly appeared in the reception hall in front of about 250 executives from the global industry. Everyone at the reception was impressed and stepped forward to the stage, reflecting the overall excitement about SEMICON Japan, which for many years showcased only chip manufacturing equipment and materials. This year, to keep pace with the changing world, it was much more than that.SEMICON Japan 2019 will again take place in December at Tokyo Big Sight. However, organizers of the Tokyo Olympics will be using the East Exhibit Hall usually occupied by SEMICON Japan to prepare for the games. As a result, SEMICON Japan will be held in the West and South Halls instead. Look for more changes to the event. I hope to see you next year!Jim Hamajima is president of SEMI Japan.

Artificial intelligence (AI) is on the verge of transforming entire industries as it gears up to power semiconductor industry innovation and growth, thrusting the technology to front and center at SEMICON Japan 2019, December 12-14 at the Tokyo Big Sight (Tokyo International Exhibition Center).The SMART Technology Forum at SEMICON Japan will highlight the latest AI developments and trends. Supported by U.S. Commercial Service in Japan, the forum will feature Yutaka Matsuo of the University of Tokyo. An authority on AI, Matuso will give an overview of both AI business and technology. His presentation will be followed by an AI outlook from Microsoft Japan, Amazon Web Services and DefinedCrowd.A number of Japanese startups are on leading edge of AI innovation in machine and deep learning. One is Preferred Networks Inc., a company that applies cutting-edge deep learning technology to Internet of Things (IoT) applications across transportation, manufacturing and healthcare.In his opening day keynote at SEMICON Japan, Toru Nishikawa, president and CEO of Preferred Networks, Inc., will highlight the latest developments and promise of using deep learning for industrial applications. Nishikawa will unpack how AI companies jockeying for competitive advantage will win by harnessing technologies to process massive amounts of data efficiently and quickly.Following is look at Preferred Networks, Inc. and five other Japanese startups that are driving AI innovation. Within Japan's world of AI, machine learning, and deep dearning, Preferred Networks is likely the most well-known Japanese company. The parent company, Preferred Infrastructure, was founded in March 2006 by Toru Nishikawa and Daisuke Okanohara, who focused on search engine development before turning to machine learning and establishing Preferred Networks to commercialize the technology.Preferred Networks established itself as one of the world’s top providers of machine learning technology with the development of Chainer – an open source deep learning framework that has been offered free of charge since June 2015 and was released before TensorFlow, Google’s renowned Deep Learning framework. Established in 2012, ABEJA is thought to be Japan’s first venture company to specialize in deep learning. ABEJA's core technology is its AI platform ABEJA Platform. Based on this platform, the company offers various solutions to more than 100 client companies. ABEJA also offers ABEJA Insight, a specialized package service for the retail and distribution, manufacturing, and infrastructure industries. Data analytics provider BrainPad Inc. was the first Japanese AI venture listed on the Tokyo Stock Exchange. Established in 2004, before the advent of big data, BrainPad Inc. cultivated a vision of analyzing vast amounts of data in increase the competitiveness of Japanese companies. LeapMind Inc. aims to offer deep learning technology that uses fewer computing resources and draws less power. Both are important capabilities since deep learning requires considerable computing resources to perform image and speech recognition. The company’s answer to this deep learning challenge is a small form factor FPGA with low power consumption.In April 2018, LeapMind started offering the tool DeLTA-Lite to support model construction for Deep Learning. The tool simplifies the development of deep learning design models, eliminating the need for model design, hardware, and software expertise. Hacarus Inc.’s HACARUS-X AI technology, which combines sparse modeling and machine learning technology, features low power consumption and small devices such as FPGAs. In collaboration with semiconductor trading company PALTEK, Hacarus is integrating HACARUS-X algorithms with Xilinx's FPGA Zynq UltraScale + MPSoC. Both companies area also implementing HACARUS-X algorithms in a box computer.Sparse modeling is gaining attention as a modeling method by which humans can understand the judgment process of AI by extracting features from a small amount of learning data. With expertise in life science fields such as medical and biology and image processing technology, LPixel, Inc. develops image analysis systems with original algorithms and machine learning techniques. It has developed a cloud-based AI image analysis platform and an AI medical image diagnosis support technology that streamlines the review of large amounts of research data and detects image fraud in research papers and other documents for the medical and biology fields, freeing researchers to devote more time to their core work. Yoichiro Ando is a marketing director at SEMI Japan.