Ajit Manocha

Humanity has survived almost unimaginable challenges over the past 5,000 years of documented human history. From war, famine and natural disasters to the first global pandemic in the last 100 years, more often than not, people have relied on one another to survive and thrive again. As the industry association representing the global microelectronics industry, SEMI has similarly made collaboration and community integral to the fabric of its organization. From helping members to succeed through the COVID-19 pandemic to facilitating member-driven industry standards around environmental health and safety, materials, and manufacturing capabilities, this approach shows members that standing together is better than standing alone.On the eve of the 50th annual SEMICON West (July 20-23, 2020) — the first virtual edition in SEMI’s history — I spoke with SEMI’s vice president of technology communities, Michael Ciesinski, about the role of SEMI in tackling big challenges through an active member community intent on solving problems through collaboration.SEMI: How long have you worked with SEMI and in what capacity?Ciesinski: In January 2016, I started my second tour at SEMI when FlexTech, the industry consortium I’d been leading, became SEMI’s first strategic partner. Nearly two years into that role, SEMI President CEO Ajit Manocha asked me to form Technology Communities to engage members with common interests. After FlexTech, we brought on the Fab Owners Alliance, then MEMS Sensors Industry Group (MSIG), and later the Electronic System Design Alliance (ESD Alliance).SEMI now has more than 20 communities in all, including Smart MedTech, Smart Data AI, Smart Manufacturing, Electronic Materials, and Integrated Packaging, Assembly and Test.SEMI: What is your role with Technology Communities — and how do members stand to benefit?Ciesinski: The leadership of Technology Communities ensures that SEMI’s benefits and services align to our members’ interests so we can provide member benefits that matter most. This spans forming communities where people hold common interests (e.g., advanced packaging) to facilitating standards that will promote intelligence in manufacturing (e.g., data standards for AI and machine learning) as well as providing R D funding.I’m especially proud that over the past three years, SEMI has brought more than $40 million in R D funding to our members, with most grants in the $500,000-$1 million range. We’ve been especially successful in securing funding in flexible hybrid electronics (FHE) through U.S. Army Research Laboratories (ARL), a model we first developed through FlexTech.Two recent recipients of FHE funding, GE Research and ITN Energy Systems, show how the grants are spawning partnership opportunities among commercial enterprises, R D organizations and universities. In developing lightweight, non-invasive wearables, including a human-performance sweat-monitoring patch that remotely analyzes sweat to detect hydration levels and other vital signs, GE Research is using key components such as sensors and lightweight batteries in its designs.ITN Energy Systems designed a flexible all-solid-state lithium battery that’s printed on light, flexible substrates to power small and incredibly thin applications.Universities are also benefiting by plugging into the SEMI ecosystem. In fact, 40-50 percent of funded projects are seeding commercialization by universities. This is another validation that SEMI’s collaborative, community approach to microelectronics is working.SEMI: Position, Timing and Navigation (PNT) is another hot area where SEMI has secured ARL funding. What makes this funding different and why is it important?Ciesinski: The PNT grant makes ARL funding available to the MEMS Sensors Industry Group (MSIG) members through SEMI for the first time. If you’ve ever lost GPS signal while coming out of a tunnel, you know how frustrating that is. For us, that’s an inconvenience, but for a healthcare worker in a remote location who’s waiting for a delivery of medication by drone, it could be life-critical. While that’s just one example of why we need PNT to operate when GPS isn’t available, I can imagine dozens of other important dual-use cases, including autonomous driving.SEMI: How else do Technology Communities benefit under SEMI?Ciesinski: Technology Communities need access to diverse resources to spur continuous innovation. Electronic Materials Group participants, for example, need to stay informed on regulations coming out of Asia, the U.S. and Europe that may affect their businesses. Where else other than SEMI can like-minded stakeholders congregate with people up and down the supply chain to determine whether industry-wide action is needed on regulation?SEMI: What is the importance of SEMI’s global footprint?Ciesinski: I’ve worked with many associations and managed major industry consortia. The clear advantage of SEMI is our global footprint. And that’s vital because microelectronics is a global industry involving a multitude of stakeholders that play essential roles in the supply chain.Let’s say you want to discuss EU regulations on hazardous chemicals. Rather than decipher these complexities alone, you can pick up the phone to speak with someone on SEMI’s European team to learn what’s critical.What if you’d like more information on the 20-plus new fabs that are going up in China? You can explore that question with our SEMI China or SEMI Industry Research and Statistics teams.SEMI: How has SEMI evolved over the years?Ciesinski: SEMI has a long history of providing what the industry cares about. We started in trade shows and pivoted to industry standards. We began with small silicon wafers and wafer carriers, and now within the span of 50 years we’re working on data-format standards that will support the application of AI and machine learning (ML) in the semiconductor industry.While highly varied today, data-format standards will help component manufacturers refine processes to create more efficient solutions. This ARL-funded program, which pairs SEMI members with the grant recipient, Cornell University, may offer dramatic gains in the productivity of semiconductor manufacturing.SEMI: How does SEMI’s approach to COVID-19 reflect core values of collaboration and community?Ciesinski: Together with Ajit Manocha, CMO Terry Tsao and other team members at SEMI, we pulled together a task force to help SEMI members navigate the pandemic.We tapped two existing groups, Environment, Health and Safety (EHS) and Information Technology Leadership (ITL) from the start, documenting their strategic and tactical approaches to help all members through the COVID-19 resource section of our website. The EHS section provides tips on facilities and meetings, employee policies, business travel and communications, while the ITL section lists insights on computing hardware for staff, licensing, networks, security and employee policies.Our EHS leadership team, which includes Entegris, Axcelis, Versum, and Intel, immediately started sharing best practices for sanitizing facilities. As a result of team meetings, SEMI EHS shared best practices on keeping the workforce remote and guidelines for returning people to work safely. From securing PPE and safeguarding employees and visitors by performing thermal scanning to outlining communications around potential employee exposures, EHS has provided meaningful resources for the benefit of all members.SEMI also took immediate steps in the area of advocacy. Our advocacy team in Washington, D.C., together with regional SEMI presidents around the world, have ensured that semiconductor facilities were and still are considered essential businesses in the U.S., Europe and Asia. That’s because microelectronics are foundational to fighting the pandemic.Microfluidics are critical to the Reverse Transcription (RT) Polymerase Chain Reaction (PCR) tests most commonly used for COVID-19. Sensors are embedded in the pulse oximeters that allow patients and healthcare professionals to monitor a vital rubric: oxygen saturation level. If oxygen saturation level drops into the low 90 percentiles or below, it may be time to go to the hospital for treatment.Microcontroller units are essential components in a wide range of hospital equipment, including the ventilators that may make the difference between life and death in the most seriously ill patients.SEMI: How can the ingenuity realized through microelectronics continue to help us tackle other big problems? Ciesinski: We have MEMS and sensors to thank for distributed intelligence, giving us the ability to put sensors anywhere, locally based in the field or in the packaging house.Food production is a prime example. Leveraging miniaturized wirelessly connected sensors, we can trace food through the entire production lifecycle, from the seed in the ground to the food in the warehouse and, ultimately, to the product that lands on the table.From larger enterprise such as IBM Food Trust to small startups, we’re using MEMS and sensors to improve crop yields so we can feed a human population that’s growing each year.There’s a sustainability piece as well. We’re using MEMS and sensors to reduce the amount of fertilizer or other nutrients or chemicals in the soil. That’s good for the environment and for the agricultural workers who labor in the fields.MEMS and sensors can also condense the time it takes to perform a specific task, conserving human resources.SEMI: Where do you think SEMI will go in the next decade?Ciesinski: Ten years from now, I believe we will still have our global footprint in place. I expect it will expand, particularly in Asia.We may also expand into new areas such as Latin America and Central America, which would provide at least two major benefits: People working in microelectronics would, I hope, have access to better quality of life. And diversifying the supply chain would allow nations and regions to have more control over the products they need, from PPE to medications, which may help us to better manage through the next pandemic.I am also hopeful that SEMI will be on the leading edge of helping our members communicate in much different fashion from what we have today. We’re already expanding beyond the paradigm of in-person meetings for standards meetings and conferences. As we move forward, I think we’ll see a hybrid solution to doing business, combining in-person meetings with virtual conferences and digital content that’s available 24/7.Whatever changes we see in SEMI, I’m confident that we will continue to see a global footprint in an industry association that prioritizes connections among members.Engage in the SEMI experience at upcoming SEMICON WestRegister today to hear from keynote speakers such as environmental advocate and former U.S. Vice President Al Gore, futurist and author Steve Brown, and IBM Research senior vice president and director Dr. John E. Kelly III, and Lea Gabrielle, special envoy of the Global Engagement Center for the U.S. State Department, at SEMICON West , July 20-23, 2020. Content will be live streamed and available on-demand. Michael Ciesinski is vice president of Technology Communities for SEMI, the global microelectronics industry association, appointed in August 2018. At SEMI, he directs activity for more than 20 industry groups, oversees the association’s R D funding program, and develops new technology initiatives to serve SEMI’s 2,400 members. Prior to re-joining SEMI, Ciesinski was president/CEO of FlexTech Alliance, an industry consortium focused on new methods of creating electronics. From 1995-2008, Ciesinski served in a similar role at the U.S. Display Consortium (USDC), a private/public partnership chartered with building the infrastructure for electronic display and flexible electronics manufacturing. Both FlexTech and USDC annually sponsor multimillion dollar technology development programs and provide industry technical, financial and market services. Ciesinski is a graduate of the University of Albany, NY, and a former member of the Dean’s Advisory Committee at California Polytechnic State University.Maria Vetrano is a PR consultant at SEMI.

The microelectronics industry entered 2020 with high hopes after a mixed 2019 that saw global semiconductor revenue fall 11 percent while innovators continued to drive impressive advances in 5G, IoT, artificial intelligence, quantum computing and other leading-edge technologies. Equipment sales were rebounding as the industry started to regain momentum. And then COVID-19 sent disruptions rippling throughout the global supply chain. Semiconductor manufacturing facilities scaled back operations. Parts shortages became a problem. Logistical challenges emerged. And, all the while, many workers retreated to their homes under lockdown.The virus forced the industry, en masse, to pivot like never before to ride out the pandemic. This is the most challenging situation that I have experienced in my nearly 40-year career. All of us in the microelectronics industry have dedicated ourselves to rise to the occasion and help others. Among our efforts, we are providing resources to support SEMI members and the industry. Today, we can take heart that manufacturing firms in China are restoring normal operations. SEMI hosted a webinar on March 26 where our colleagues at McKinsey Company shared insights on China as it begins its recovery as well as the broader impact of the pandemic on the microelectronics manufacturing and design supply chain. You can read about McKinsey’s insights in a recent SEMI blog.In my closing remarks at last month’s webinar, I asked the industry to donate masks, gloves and additional personal protective equipment (PPE) to support our overwhelmed healthcare systems. The battle against the virus rages on around the globe. These donations will help people, businesses and whole economies to heal and recover.I am proud of how generously the microelectronics industry has donated these supplies that, in ordinary times, contribute to the meticulously controlled environments of our industry’s manufacturing facilities, but today can help save lives and bring the pandemic to heel. I ask companies across the supply chain to please explore how you can contribute to this effort. Donation information is available on our Coronavirus Resources webpage under Medical Needs Supply Matching Sites. It’s great to see SEMI members help combat COVID-19, and we are highlighting some of their efforts in news stories and blogs on our Coronavirus News and Blog webpage. We encourage you to submit your story.We know our members are hungry for more COVID-19 insights to help guide their way as uncertainty persists. SEMI is offering a follow-up webinar with McKinsey Company – The Way Forward from COVID-19 – on Thursday, April 23rd from 7:30am to 8:45am Pacific Time. Then, on Thursday, April 30th from 8:30am to 10:30am Pacific Time, the SEMI Americas team will host the virtual forum Semiconductor Outlook—Navigating through Turbulent Times. Bank of America Merrill Lynch will provide an update on semiconductor stocks, IHS Markit a market outlook, and VLSI Research the latest on COVID-19’s impact on the semiconductor industry. The goal of these events is to help you, our members, make more informed business decisions. We look forward to your participation and ask that you please submit questions so that the events are more meaningful for you.We have also added more resources to our SEMI Responds webpage, which lists best practices for company policies, public communications and telecommuting from our Environment, Health and Safety (EHS) and Information Technology Leadership (ITL) groups. The page now includes member survey insights from our Fab Owners Alliance (FOA) and Electronic Materials Group (EMG) on COVID-19 impacts to those communities, along with steps members are taking to maintain business continuity and ensure that their facilities remain safe. A big thanks to members of these groups for participating and sharing learnings with the industry at large. Sustaining operations across the industry has been the focus of work by the SEMI Global Advocacy team the past few weeks. It has continued to lobby for the microelectronics industry to be classified as an essential business in the United States and for similar designations in other countries. Those efforts included a SEMI Americas request for the government of Mexico to designate the semiconductor manufacturing supply chain an essential business, consistent with U.S. guidelines, to help avoid disruptions to the North American semiconductor industry. SEMI Europe sent 22 letters to officials across the continent, three of them to the European Commission, urging governments to allow continuous operations of the semiconductor industry. SEMI Japan has been closely engaged with the central government and sent letters to many Japanese prefectures stressing the critical importance of continuing operations.I am truly proud of how the SEMI team has stepped up around the globe to proactively communicate and support our members with relevant information and best practices related to the pandemic. The outcome of our letters to governments around the globe to seek essential business status has generally been very positive.SEMI also continues to oppose unilateral U.S. export controls that will compromise the ability of the U.S. to export semiconductor manufacturing equipment and materials, as highlighted in a recent Reuters article.SEMI advocacy efforts epitomize our overarching approach to the pandemic: We remain squarely focused on supporting our members during these turbulent times while continuing to lay the groundwork for the industry’s prosperity. Ajit Manocha is President and CEO of SEMI.

Hello SEMI members:First and foremost, I hope this finds you all healthy and safe. With new developments emerging every day on the COVID-19 coronavirus outbreak, we want to make sure you’re aware of the resources that SEMI is making available to your business, and many others in the electronics manufacturing and design supply chain, to help you navigate through these tumultuous times. Our SEMI Responds webpage lists best practices for company policies, communications and working from home, based on recent calls with members led by our Environmental Health and Safety (EHS) and Information Technology Leadership (ITL) groups. The EHS section provides tips on facilities and meetings, employee policies, business travel and communications, while the ITL section lists insights on computing hardware for staff, licensing, networks, security and employee policies. SEMI greatly appreciates the invaluable member input. Our goal is to help our member companies make informed business decisions during these highly challenging and uncertain conditions, and your contributions to this effort will benefit the industry as a whole. I am pleased to announce that SEMI has partnered with McKinsey Company to provide an additional source of information: a joint-webinar – COVID-19 Insights: Microelectronics Industry Impact and Best Practices – on Thursday, March 26 at 4pm PT. We will present insights gathered through SEMI member surveys and other industry outreach along with the latest expert data from McKinsey Company to help guide your business continuity plans. Click here to register.The SEMI Global Advocacy team has been evaluating how government responses to the outbreak will impact the industry. In the U.S., the team sent letters to 16 state governors last week to request the classification of the semiconductor industry as an “essential business” so that operations can continue if states institute “shelter-in-place” orders. The letters note that SEMI members are “employing all measures necessary to maintain the health and safety of their employees as they maintain continuous operations critical to the industry” based on the input of participating companies.As for SEMI events, I want to reassure you that SEMI continues to make the safety of our members, exhibitors, visitors and employees our top priority. We continue to track COVID-19 developments worldwide and advisories from the World Health Organization (WHO) and the U.S. Centers for Disease Control and Prevention (CDC). We are also working with our regional offices to engage with industry contacts for inputs, and SEMI has postponed or cancelled several of our major events including: Canceling SEMICON Korea 2020, which was scheduled for February 5-7 Postponing SEMICON China 2020 from March 18-20 to June 27-29 Postponing ISS Europe 2020 from April 1-3 to September 1-3 Postponing ASMC 2020 from May 4-7 to the week of August 23 (still finalizing) Postponing SEMICON Southeast Asia from May 12-14 to August 11-13 If plans for any other upcoming events change, SEMI will immediately notify event exhibitors, visitors and speakers. You can find the latest information on changes to our event schedule on our Coronavirus Status Updates webpage. SEMI is working to help our members continue to connect and do business in the interim. For example, our Standards team is hosting virtual meetings for task forces, and we are exploring other virtual events and ways to keep the lines of communication open. I have challenged the SEMI team to think outside the box and will keep you posted as we make new services available.In the meantime, SEMI continues preparations for later events with laser-sharp focus and determined intent to help spark the industry to reignite business growth and meet pent-up demand. The first major rescheduled event is our largest, SEMICON China in Shanghai. You have probably heard news on some of the positive signs coming out of China. You can read about some of these developments in this blog post from the SEMI China team, which has been in close contact with key exhibitors, domestic suppliers and large multi-national corporations that have confirmed that they will participate in SEMICON China based on the current outlook. We are determined to help the industry return to growth. For the first time we will feature an IC Design Pavilion at SEMICON China to help our traditional semiconductor manufacturing members form more connections across the microelectronics supply chain.In the U.S., this year is proving how quickly everything can change. While the immediate future is steeped in uncertainty, we are diligently assessing current conditions while planning for SEMICON West 2020 in San Francisco from July 20-23, though the event dates are subject to change. SEMI is monitoring the COVID-19 containment efforts closely, and we will keep you informed of any changes in plans.In closing, I want to provide a brief reminder that SEMI members should be proud of the roles your companies have played in enabling the technology that will beat the COVID-19 coronavirus. The most powerful supercomputers in the world are helping in the push to develop a vaccine, and these machines would not exist without countless innovations from SEMI members over our 50-year history. The team at SEMI is proud to serve you all and is absolutely committed to doing all that we can to help the industry rise to meet this newest challenge. Sincerely yours,Ajit ManochaPresident and CEO, SEMI

For the past several months, U.S. Department of Commerce officials have been developing proposals to amend the foreign direct product rule to require a license for the use of U.S.-origin semiconductor manufacturing equipment or technology in producing semiconductor devices for Huawei and its affiliates. Commerce has also advanced proposals to amend the de minimis rule to expand license requirements for shipments to Huawei and its affiliates of semiconductors produced outside the U.S. and incorporating minimal amounts of non-sensitive U.S. content.The expansion of both rules is among the many Huawei-related actions the administration is pursuing that include a government procurement ban, replacing Huawei equipment in rural U.S. networks, and prohibiting imports of technology and services from unspecified foreign adversary nations. The de minimis proposal was under final interagency review, and the direct product rule next in line for further action, when on February 18 President Trump issued a tweet saying that “The United States cannot, will not, become such a difficult place to deal with in terms of foreign countries buying our product, including for the always used National Security excuse, that our companies will be forced to leave in order to remain competitive.”Speaking to reporters later that day, the president, referring to chipmakers and Huawei, said “I think people were getting carried away with it… Things are put on my desk that have nothing to do with national security.”This week, SEMI President and CEO Ajit Manocha sent President Trump a thank-you letter for his comments and warned that the proposals could severely impact the U.S. and global semiconductor and electronics industries, create confusion and uncertainty in manufacturing supply chains, reduce investment in new capacity, and lead to the design-out of U.S. technology and U.S. components. SEMI also stressed that unilateral controls on U.S.-origin semiconductor devices, equipment, materials and technology could significantly and disproportionately harm U.S. companies, serve as a disincentive for further investments and innovation in the U.S., and impact non-U.S. companies as well. SEMI continues to work with policymakers to build awareness of the damaging and far-reaching effects of these proposals. The 2020 sales forecast for the global semiconductor manufacturing equipment market, excluding the U.S. (since the proposals only directly affect non-U.S. fabs), is approximately $53 billion. With U.S. producers accounting for roughly 40 percent market share, over $21 billion in U.S. equipment sales to non-U.S. fabs could be affected. Non-U.S. companies whose equipment incorporates U.S.-origin components and technology could also be impacted, and every fab worldwide using U.S.-origin manufacturing equipment or technology to produce items destined for Huawei would need to stop their use immediately and file for a license and/or remove U.S.-origin equipment and technology from production lines used for Huawei and its affiliates. The president’s remarks, along with the resignation of two key officials supporting the proposals, have created uncertainty around the next steps. SEMI is holding regular conference calls to keep members up to date and developing strong messages for members to use in their communications with government officials. SEMI Advocacy in Washington remains actively engaged with executive and congressional officials to ensure that U.S. export controls are narrowly tailored to specific national security concerns and applied at the multilateral level with major trading partners.Joe Pasetti is Vice President of Global Public Policy and Advocacy at SEMI.

Artificial intelligence and machine learning are reshaping electronic system design as consumer-facing companies like Facebook and Google design their own hardware. Electronic system design is enabling rapid changes and new innovation in automotive. Designing microchips for the commercialization of outer space faces stiff challenges.These are just a few topics that companies driving technology innovation in electronic system design will discuss at SEMICON Europa, 12-15 November 2019 in Munich, Germany. In the run-up to the event, SEMI spoke with Bob Smith, executive director of the Electronic System Design (ESD) Alliance, a SEMI Strategic Association Partner, about how the integration of the ESD Alliance with SEMI’s global platforms is extending design expertise in the worldwide electronics industry. Smith shared his views ahead of the SMART Design Forum, 14 November 2019, 14:30 to 17:00, at SEMICON Europa. Registration is open. Join the forum to meet experts from ESD Alliance and other key industry influencers. Attendance is free of charge for all SEMICON Europa visitors (Hall B1, TechARENA 1).SEMI: In August of last year, SEMI announced the ESD (Electronic System Design) Alliance joined SEMI as a Strategic Association Partner. How does this partnership benefit the design and semiconductor industries?Smith: As indicated back then by Ajit Manocha, president and CEO of SEMI, “Design is the very foundation of semiconductor innovation and manufacturing.” The integration of the ESD Alliance with SEMI’s event and global platforms enables the design community to expand its expertise to the worldwide electronics industry. The integration helps streamline collaboration and connection of SEMI members with the electronic system design, IP and fabless communities.ESD Alliance members are now able to more efficiently engage with the electronics manufacturing supply chain on technical and business issues and gain access to comprehensive global resources and platforms. Those resources include SEMI’s technology communities and activities in areas such as advocacy, international standards and environment, health and safety (EH S), industry statistics, trade and regulatory initiatives.SEMI: And what were the main opportunities for the ESD Alliance to present the scope of the brand-new collaboration? How did the ESD Alliance enlarge the scope of the semiconductor and design industries?Smith: Although the ESD Alliance has international member companies, the reach and focus of our activities was limited to North America. SEMI’s global platform allows us to spread our design initiatives worldwide. In 2019 we introduced design at SEMICON events in China, Taiwan, the U.S. and now Europe with our participation in SEMICON Europa’s SMART Design Forum. By introducing design into these global events, we are advancing SEMI’s expanded mission to represent the entire global electronic design and manufacturing chain and tighten the connection between the semiconductor and design industries.Industrywide events like SEMICON Europa and its SMART Design Forum bring the entire electronic product supply chain closer together by focusing on commercial achievements in design and presenting forward-looking, system-centric views. The Smart Design Forum is a great opportunity for attendees to deepen their understanding of the links across design and manufacturing and throughout the supply chain during sessions and informal discussions at networking and social events. These exchanges help foster the collaborations essential to addressing technical challenges and ushering exciting new electronic products from concept to consumer.SEMI: How is the semiconductor design ecosystem evolving? What disciplines are becoming integrated with those that have historically governed the scene? Can you tell us more about the concept of system-centric view?Smith: In the early days of electronic design automation (EDA), design was largely separated from manufacturing. On the design side, the goal was to design and tape-out chips. After tape-out, the chip was handed off to the manufacturing group and the design team went on to a new project. We refer to this era as chip-centric.Now, given the complexity of both chips and electronic systems, design and manufacturing can no longer be separated. Instead, they must collaborate from the beginning of a project on all aspects of system design. This system-centric view enables the delivery of smarter, faster, more powerful, and more affordable electronic products. This is a big responsibility and meeting it demands tight cooperation and collaboration across multiple disciplines including semiconductor design, packaging, software development, materials and manufacturing, system integration and testing.SEMI: What’s one of your strategic objectives for 2020? Smith: In 2020 we plan to launch our Connecting the Divide initiative to bring the design and manufacturing communities closer together to help both better understand the role of the other, the value each provides and the unique challenges each community faces. The goal is to increase the rate of collaboration between design and manufacturing in answering both industries’ need for a system-centric approach to new electronic product/system design.SEMI: Do we have good reason to be optimistic about opportunities on the horizon? What’s one prediction for the future of semiconductor design solutions you’d like to share?Smith: We seem to be surrounded by almost limitless opportunities. In terms of design, my prediction is that we will see higher levels of system design abstraction that will allow systems to be rapidly configured and verified in a way that we cannot do today. In essence, we will be able to build virtual systems rapidly to reduce the risk and cost of developing new electronic products.SEMI: What are your expectations regarding the SMART Design Forum at SEMICON Europa 2019 in Munich? Smith: We are excited to be bringing the design conversation into SEMICON Europa at the SMART Design Forum. Europe has been recognized as a leading region in embracing and driving system design. Our objective is to move deeper into system-centric design through the exchange of information and ideas at the SMART Design Forum.Robert (Bob) Smith is Executive Director of the Electronic System Design (ESD) Alliance, a SEMI Strategic Association Partner. The ESD Alliance is an international trade association of companies providing goods and services throughout the semiconductor design ecosystem. Bob began his career as an analog design engineer at Hewlett-Packard working on disk drive technology. Since then, he has spent more than 30 years in various roles in executive management, marketing, and business development primarily working with startup and other early stage companies in Electronic Design Automation (EDA) and semiconductor IP. These companies include IKOS Systems, Synopsys, LogicVision, Magma Design Automation and Uniquify. He was a member of the IPO teams that took Synopsys public in 1992 and Magma public in 2001. Bob received his BSEE from U.C. Davis and his MSEE from Stanford University. Serena Brischetto is a marketing and communications manager at SEMI Europe.

In the long unfolding arc of technology innovation, artificial intelligence (AI) looms immense. In its quest to mimic human behavior, the technology touches energy, agriculture, manufacturing, logistics, healthcare, construction, transportation and nearly every other imaginable industry – a defining role that promises to fast track the fourth Industrial Revolution. And if the industry oracles have it right, AI growth will be nothing shy of explosive.“The gains these days are not incremental,” said Ajit Manocha, SEMI president and CEO, said to a gathering in July of the Chinese American Semiconductor Professional Association (CASPA) for its Summer Symposium at SEMI’s headquarters in Milpitas. “They are hockey stick – exponential – with AI semiconductors growing in market size from $4 billion this year to $70 billion in 2025.”Manocha left little doubt that AI is remaking the semiconductor industry and, in the process, the world at large. Internet of Things (IoT) and 4G/5G, both key AI enablers, will account for more than 75 percent of device connections by 2025.“Today, 30 billion devices worldwide are connected,” Manocha said, citing an Applied Materials prediction that the number of connected devices globally will grow to between 500 billion and 1 trillion by 2030. Those devices will generate stunning amounts of data collected, interpreted and used to reason, solve problems, learn and plan, leading to the holy grail of autonomous machine behavior.To process this colossal amount of data central to the promise of AI, the industry must break through the limits of a key technology: memory. Memory a Critical AI BottleneckThe challenge for memory starts with performance. Historically, every decade gains in compute performance have outpaced improvements in memory speed by 100 times, and over the past 20 years that gap has grown, said Steven Woo, a fellow and distinguished inventor at Rambus, presenting at the symposium. The upshot is that memory has bottlenecked compute and, in turn, AI performance. The industry has responded with new ways to implement memory systems on AI chips. Each is suited to unique performance requirements and, of course, comes with trade-offs. Among the frontrunners: On-chip memory delivers the highest bandwidth and power efficiency but is limited in capacity. HBM (High Bandwidth Memory) offers both very high memory bandwidth and density. GDDR balances trade-offs among bandwidth, power efficiency, cost and reliability. Since 2012, AI training capability has grown 300,000 times, besting Moore’s law by 25,000 times in doubling every 3.5 months, a blistering pace compared to the 18-month doubling cycle of Moore’s law, Woo said. The staggering improvements have been driven by parallel computing capacity and new application-specific silicon like Google’s Tensor Processing Unit (TPU).These specialized silicon architectures and parallel engines are key to sustaining future gains in compute performance and combatting the slowing of Moore’s Law and the end of power scaling, Woo said. By rethinking the way processors are architected for certain markets, chipmakers can develop dedicated hardware capable of operating with 100 to 1,000 times greater energy efficiency than general purpose processors to overcome another big limiter to scaling compute performance – power.For its part, the memory industry can improve performance by signaling at higher data rates and using stacked architectures like HBM for greater power efficiency and performance, and by bringing compute closer to the data.Memory scaling for AIA key challenge is scaling memory for AI. Demand for better voice, gesture and facial recognition experiences and more immersive virtual reality and augmented reality interactions is tremendous, said Bill En, senior director at AMD, speaking at the symposium. These capabilities require more processing power across both high-performance computing (HPC) for big data analytics and machine learning as it relies on AI and machine intelligence to generate meaningful insights. Emerging machine learning applications include classification and security, medicine, advanced driver assistance, human-aided design, real-time analytics and industrial automation. And with 75 billion IoT-connected devices – all generating data – expected by 2025, there will be no shortage of data to analyze, En said. The wings alone of a new Airbus A380-1000 feature some 10,000 sensors.Mountains of this data are stored in massive data centers on magnetic hard drives, then transferred to DRAM before moving to SRAM within the CPU for the handoff to the compute hardware for analysis.With data growing at an exponential clip, the question is how to make sure all other memory systems can handle the flood of data. AMD’s answer is a chiplet architecture featuring eight smaller chips around the edge that drive the compute and a large chip in the center that doubles the IO interface and memory capability to in turn double chip bandwidth.AMD has also moved from a legacy GDDR5 memory chip configuration to HBM to bring memory bandwidth closer to the GPU for more efficient processing of AI applications. The HBM provides much higher bandwidth while reducing power consumption. Compared to DRAM, AMD’s HBM delivers a much faster data rate and far greater memory density, En said.Over the next decade, look for more performance improvements from multi-chip architectures, innovations in memory technology and integration, aggressive 3D stacking and streamlined system-level interconnects, he said. The industry will also continue to drive performance gains in devices, compute density and power through technology scaling.Michael Hall is a global marketing communications manager at SEMI.

On July 1st, Japan’s Ministry of Economy, Trade and Industry (METI) announced updated licensing policies and procedures on the export and transfer of controlled items and their relevant technologies to the Republic of Korea (ROK). METI’s stated purpose for the actions were “in order to ensure appropriate implementation of export control.”In particular, METI will tighten controls on certain items and their relevant technologies as follows: Remove the ROK from its “white list” of trusted partners, limiting the ROK’s preferential treatment for exports Mandate individual licenses for exports of certain chemicals including fluorinated polyimide, photoresist, and hydrogen fluoride – all used in semiconductor and electronics manufacturing – and technology transferred with exports of manufacturing equipment to the ROK. Bulk licenses for the chemicals will no longer be available. METI has indicated that its actions were not intended as punitive, but rather as necessary to ensure proper management of the export control system and the effective tracking of chemicals, materials and technologies that could be used to develop weapons of mass destruction (WMDs). Nevertheless, the trade actions are cause for concern as they could have a negative impact on our members operating in Korea and Japan and the global supply chain in general.After the METI announcement, SEMI immediately consulted its International Board of Directors and assembled a global advocacy response team comprised of SEMI member companies and SEMI regional presidents in both Japan and Korea to assess risks to SEMI members operating in both regions and to the industry’s global supply chain. Additionally, SEMI conveyed its concerns to Japan and ROK trade officials, stressing that the semiconductor industry will bear the brunt of the new measures if the trade dispute escalates.SEMI president and CEO Ajit Manocha said: “We informed both governments of potential impacts of an escalation to SEMI members, their economies and the global supply chain and are encouraging them to resolve their differences. SEMI’s focus is to ensure the global microelectronics supply chain remains strong and intact.”SEMI member companies have stated that METI and the Japan government have provided assurances that trade with the ROK will not be encumbered and that semiconductor companies will see minimal impact regarding export license approvals. To this end, SEMI will continue to engage our members in Korea and Japan, monitor the dispute as it continues to unfold, and facilitate regular meetings between industry and the involved governments to ensure that industry impacts are identified and risks are mitigated. In the event the dispute escalates, SEMI is prepared to take action in accordance with its Global Trade Principles.SEMI released its Global Trade Principles last year to provide guidance to governments around the world in developing policies that benefit both regional economies and the industry. These trade principles are based on SEMI’s four trade pillars of free and fair trade, open markets, supply chain growth, and respect for IP and national security.Member companies negatively impacted by any changes in Japan’s regulatory policies or with any questions should contact their regional SEMI office or Jay Chittooran, Public Policy Manager, SEMI Global Advocacy, at [email protected] Russo is Vice President of Global Industry Advocacy at SEMI.

On May 8, a group of students gathered at SEMICON Southeast Asia for a one-of-a-kind experience. These students would be the first in the region to participate in SEMI High Tech U (HTU) – diving into the deep technology at the core of our industry. They simulated the layering process used in the wafer fabs for microelectronics and solar cell fabrication, then identified uses of integrated circuits and how the process evolves from materials (silicon) to product (patterned wafers).Nearby, another group of students jumped into lessons about gates and binary logic, the language of computers and how they communicate. They played with four basic logic gates – “AND”, “OR”, “NOT” and “XOR” – by using logic boards. Then it was high time to apply what they learned about gates and the binary systems – the inner workings of a calculator – and launch into the much-anticipated Human Calculator game. During the game, students become a 2-bit adder. First, they must convert numbers into binary and then trace the digits through a series of gates. It's only with careful communication and concentration that teams get the right outputs.HTU is the SEMI program that introduces students to science, engineering, technology, and math (STEM) through hands-on activities and experiential learning led by industry volunteers. Since 2002, HTU has reached some 8,000 students in 12 states and nine countries.Southeast Asia hosts first HTUThe ‘Human Calculators’ were one of two groups of more than 80 high-school students from four schools who came to the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur for a fun day of education and workshops. The sessions were led by instructors Shafiq Shahmeen and Zafryl-Zaheidy Mustofa from Inari-Amertron and Jamaludin Johar and Huichin Chew from STMicroelectronics.Kicking off the sessions, High Tech U program manager Bryson Gauff gave an oral history of HTU with the students and their teachers and prepped them for the exciting workshops.From India to the United States – Ajit Manocha’s inspiring storySEMI president and CEO Ajit Manocha, on stage for the ribbon-cutting to celebrate the Southeast Asia’s first HTU, shared the story of how he was moved to enter high technology at a young age. Growing up in New Delhi, India, Ajit developed his passion for engineering after being inspired by a close family friend. His love of bits and bytes led him to the United States, where he started his career at Bell Labs, working with semiconductors. Reflecting on his past, he told the students that if a young boy from New Delhi can become an engineer and move to the U.S. to pursue his dream, everyone in the room can do it too – whatever their passion. Much like his friend as a youth, Ajit paid it forward by encouraging the students to follow their hearts: “The future is yours and you can be whatever you want to be.” Ajit Manocha and Professor Madya were joined onstage by Kai Fai Ng, president of SEMI Southeast Asia, and Leslie Tugman, SEMI VP of Global Workforce Development and Diversity, for the ribbon-cutting at SEMI High Tech U in Southeast Asia. The power of experiential learning YBrs. Prof. Madya Dr. Wan Zuhainis Binti Saad, Director of Academic Development Management, Ministry of Education, lit up the room with her passion for education. She quickly connected with the students as she shared her story of being a microbiologist and a professor. She encouraged the students to learn together and do what they love. A strong advocate for empowering learners, Professor Madya also offered a transformational approach to teaching students in the 21st century education – a dynamic, forward-thinking mix of passion-based learning, experiential learning, and entrepreneurial innovation.She believes the more students blend STEM studies with other curriculum like the arts and humanities, the better they can work collaboratively and develop their passion in life. Professor Madya thrilled the roomful of students with her message about what the future holds for all students, especially those participating in Southeast Asia’s first-ever High Tech U.The future of electronicsWith today’s semiconductors processing data at blurring speeds, the program ended aptly with awards for quickness. The awards ceremony, sponsored by Edwards Technology Singapore, recognized the winning team for the fastest Human Calculator in each session. And all four schools received certificates for participating in High Tech U to celebrate the work of all the students – the faces of the future of electronics.SEMI welcomes Southeast Asia to the global High Tech U community! To learn more about SEMI HTU please visit our website. The first-ever SEMI HTU Southeast Asia students with their teachers, industry volunteers and HTU staff at SEMICON Southeast Asia. Ariana Raftopoulos is a marketing communications manager at SEMI.

On the day I joined SEMI in March of 2017, I was filled with excitement to be on-boarding at a time when great, leaping strides in innovation were driving the rapid expansion of our ecosystem. In my many conversations with members that followed, I was not surprised that a vast majority ranked among their top concerns the persistent challenge of attracting, training and retaining the talent needed to grow their businesses. Later that year, I raised the global talent shortage issue in my article Securing Talent to Connect, Collaborate and Innovate. As an industry veteran I knew that the decades-long workforce development challenge will only worsen with the proliferation and increasing complexity of technology.Innovation has never been more technology-intensive. Developing the technology and producing the components required for applications powering next-generation communications (5G), artificial intelligence (AI) and machine learning, autonomous vehicles, and the Internet of Things (IoT) require bright minds in diverse fields of science to fill critical positions in the global electronics manufacturing industry. Today, that talent struggle is acute, threatening to undermine our industry’s potential to grow to $1 trillion by 2030.The electronics industry needs a comprehensive, integrated program to build the talent pipeline. The program should inspire school-age children to adult learners to pursue careers in this great but underrecognized industry. It needs to shine a spotlight on career opportunities. It must prepare workers with standardized skills sets transferable across the industry. And it must connect trained workers with hiring companies.SEMI is uniquely positioned to deliver this solution. Launched almost two years to the day after I joined SEMI, SEMI Works is SEMI’s branded workforce development initiative. We realize that trade associations don’t create jobs. Their members do. Think of SEMI Works as SEMI’s commitment to build and maintain the needed infrastructure – the talent pipeline. SEMI Works is comprehensive. The program, supported by SEMI members, is a wide-ranging effort by our Global Advocacy team to ensure education is demand-driven, training programs better meet the needs of the industry, more people pursue careers in electronics and our members have access to the talent pool that we are cultivating. With SEMI Works, SEMI is developing scalable solutions to improve connections among training and education providers, prospective workers and the industry. Key features of SEMI Works will include SEMI-certified education courses and training programs linked to industry requirements and skills credentialing for workers.SEMI Works starts with raising awareness of SEMI-certified programs as a key bridge connecting prospective talent, the industry and applicable training and education programs. Growing awareness of the programs will enable SEMI to build an extensive database of employers and qualified talent and link both to the right training. SEMI will continue to drive and endorse programs that help meet member needs throughout the education continuum – from K-4 to higher education and adult training. But the infrastructure and ecosystem required to support and scale these programs is the key for all of us to win together. At a high level, SEMI Works consists of several important components: Linking the required industry competencies to education and training course curriculum – Similar to the establishment of SEMI standards, SEMI will certify education and training programs that dovetail with the industry competency model. Initial certification and annual re-certification ensure continued updates, relevance and sustainability of the programs. SEMI will raise awareness of SEMI Works certified programs as the standard for meeting the industry’s talent requirements. Developing and maintaining the electronics industry competency model – Through established working groups and ongoing dialogue with our members, we are developing a competency model – a tiered matrix of required competencies used to link course curriculum to the talent needs of employers. The competency model consists of interpersonal and individual skills, academic and general industry requirements, advanced manufacturing competencies, and competencies by job. SEMI will establish and maintain the model with regular updates. Improving access to talent – Through SEMI Works, SEMI will build an extensive database that brings together programs, talent and employers. People and organizations opting into a SEMI-certified program or acquiring a SEMI program certification will be part of the SEMI database. Job seekers will be able to set up a profile and resume and search for training and employment opportunities, and employers will search the talent pool – much as job-search sites work today – assured of a skills match based on the SEMI certification. I am passionate about education and proud of all of SEMI’s efforts. I am especially proud of the work we are doing to help provide a pathway to meaningful careers for children and adults all around the world. We no longer have the luxury of a piecemeal approach to training and education.It is my hope and belief that SEMI Works, together with our efforts to improve diversity and inclusion in the workforce, will be SEMI’s lasting mark on the global electronics industry.Ajit Manocha is president and CEO of SEMI.

We are living in a digital world where semiconductors are taken for granted, AI is bringing semiconductors back into the deserved spotlight, and now we are witnessing the dawn of the Cognitive Era enabled by semiconductors,” SEMI president and CEO Ajit Manocha said to an audience of more than 500 during his presentation – Rebirth of the Semiconductor Industry – at the First Global IC Entrepreneur Conference.Speaking at the Shanghai event in mid-December, Manocha recalled how, when he first entered the semiconductor industry in the 1980s, semiconductors revenue topped out at about $10 billion. Now, with sales having swelled to a staggering $450 billion, the industry is on a much faster growth track. Revenue could reach $500 billion by the end of 2020 and trillions of dollars by 2030. Over the past two decades, chips have given rise to social media and e-commerce powerhouses such as Google, Facebook, and Alibaba. All rely on heavily on chips, the engines of data centers across all industries. Wave after wave of technology innovation have been powered by semiconductors – from mainframe computers in the 1970s, personal computers in the 1980s, the Internet in the 1990s, and mobile and social networking in the early 20th century, to the current shining stars of technology such as IoT, big data, new memory, virtual reality, autonomous driving and artificial intelligence, Manocha said. New applications across areas such as smart manufacturing and digital healthcare are stoking the latest round of semiconductor growth.The rise of AI, like all the technologies before it, has renewed the semiconductor industry once again with its promise to drive growth of all industries worldwide, Manocha said. Five years ago, IoT was but a gleam in a technologist’s eye, more hype than reality with doubt about its viability running deep. Today, with about 60 percent of people in the world connected to the Internet, the enormous promise and potential of IoT is flowering. Industry growth will explode as the melding of AI and IoT birth countless applications and innovations in SMART transportation (0 emissions; 0 fatalities; 0 congestion), smart sensors (agriculture, infrastructure, healthcare) and SMART “Everything” (people, devices, homes, cities, industries, and the list goes on). Indeed, AI is now widely recognized as a chief growth driver of the semiconductor industry well into the future, with semiconductor technology at the core of AI innovation, he said. Semiconductors are thrusting the fifth industrial revolution into the fast lane. China’s much-anticipated rise as an industry powerhouse over the next few years will only accelerate industry growth, turning current disruptions into future opportunities as SEMI China continues to cultivate connection, collaboration and innovation in China’s fast-growing semiconductor sector.Cherry Sun is a marketing manager at SEMI China.