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SEMICON West

Demand for hi-tech manufactured goods is at an all-time high and is expected to grow significantly in our new digital age, COVID-19 economy. This is especially true for semiconductor chips. Chip manufacturers have been working to meet this demand by building new factories and by optimizing processes and equipment in existing fabs. While there is much media coverage about new factories planned by leading-edge chipmakers and government investments in the semiconductor sector, greenfield fabs entail significant capital expenditures and are sometimes fraught with complex political concerns. As a result, they can take several years to complete and reach their planned production capacity. Instead, the semiconductor industry needs to optimize existing factories in order to increase productivity and yield and meet growing demand by implementing smart manufacturing solutions. Smart manufacturing solutions will inherently reduce costs with more efficient and automated processes, and those savings can be reinvested for the next wave of solutions. Chip Industry on the Bleeding Edge Semiconductor manufacturers have always been focused on bleeding-edge technology to outflank strong competition and build the best products – faster and cheaper. Today, pioneering organizations are using data to optimize manufacturing processes and equipment, a practice known as Smart Manufacturing. While there are many definitions of Smart Manufacturing, the essence is maximizing the utility of big data generated in these factories by leveraging three pillars: Sensing, Connecting, and Predicting. It is not just the digitization in manufacturing, but it is also about turning the data into actions that generate value – an effort the SEMI Smart Manufacturing Committee is driving based on the three pillars. Optimizing return on investment is the ultimate goal. SEMI Smart Manufacturing Initiative activity is based on three pillars that support the goal of increasing ROI. Making the Right Decision, Faster Smart manufacturing practices enable organizations to make the right decisions and take action faster based on insights generated from real-time and historical data. This requires data management technologies and applications that can process, analyze, and act on information instantly. It has become ever more difficult to process and discern the relevant data or signal from the vast volume of data, perform analytics or develop new ML or AI analytic tools, and then make the critical decisions to solve problems as close to real-time as possible. Who’s Responsible – IT or OT? In the past IT (Information Technology) and OT (Operations Technology) were separate entities within organizations, with IT focused on storing large amounts of data for enterprise systems and OT concentrated on using data to perform specific functions. Smart Manufacturing often demands combining IT and OT, difficult in rigid organizations that operate the two organizations independently and lack the infrastructure to implement comprehensive solutions. Success requires executive leadership sponsorship, motivated technical personnel and, most importantly, a clear deliverable on the value in implementing Smart Manufacturing. Many organizations have introduced top-level leadership positions such as a Chief Information Officer or Chief Data and Analytics Officer to address this convergence and many of these leaders are embracing Smart Manufacturing practices. The SEMI Smart Manufacturing community includes many of these leaders and therefore has highlighted the importance in the return on investment for Smart Manufacturing solutions. Read more about IT and OT convergence and note that Smart Manufacturing is synonymous with Industry 4.0. The SEMI Smart Manufacturing Initiative covers the entire supply chain. Get Smart in Smart Manufacturing While new technologies and applications are being created to deal with mountains of data, it is the underlying methodologies and practices that are key to a successful Smart Manufacturing deployment. SEMI, the trade association representing the electronics manufacturing and design supply chain, is in a perfect position to evangelize Smart Manufacturing experiences and best practices for the entire manufacturing community. The more than 30 member companies participating in the SEMI Smart Manufacturing Initiative bring more than 500 years of collective experience and knowledge to the topic. Many segments of the supply chain participate in the SEMI Smart Manufacturing Initiative including packaging, assembly, SMT and PCB assembly, test, software, data management, sensor and material suppliers. Learn How to Manufacture Smarter SEMI SMART Manufacturing is hosting two great conferences in the coming months – the Global Smart Manufacturing Conference (GSMC) and the SEMICON West Smart Manufacturing Pavilion. As a leader of the organizing committee and chair for the SEMICON West Smart Manufacturing Pavilion, I encourage people who want to learn how to implement Smart Manufacturing or expand their knowledge of Smart Manufacturing to attend these events. The GSMC will feature keynotes highlighting the value of Smart Manufacturing, offer tutorials on the three pillars, and introduce several case studies for each of the pillars. Thirty-two organizations – ranging from global cloud providers, semiconductor factory operators, leading equipment vendors and software application solution companies – will present. See the full agenda here. The SEMICON West Smart Manufacturing Pavilion will compliment GSMC by showcasing a number of use cases that highlight the value of Smart Manufacturing. Panel discussions will deep dive into the challenges of implementing these best practices and the direction smart manufacturing is taking in the coming years. Our goal for these events is for you to take this knowledge back to your companies, implement and improve on the detailed solutions highlighted at the conferences, and return next year to share your success stories with the community. See you soon, in person or virtually! About the Author Bill Pierson is VP of Semiconductors and Manufacturing at KX, leading the growth of streaming data analytics in this vertical. Bill is also a chair for the SEMICON West Smart Manufacturing Conference and an active team member of the SEMI Americas Chapter. He has extensive experience in the semiconductor industry including previous experiences at Samsung, ASML and KLA. Bill specializes in applications, analytics, and control. He lives in Austin, Texas, and when not at work can be found on the rock-climbing cliffs or at his son’s soccer matches.
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For the second straight year, SEMICON China, among the world’s largest and most influential semiconductor industry events, was the first local tradeshow of its scale held in-person, reflecting China’s rising prominence in the semiconductor industry. After securing approval from the Chinese government to hold large events, SEMI staged SEMICON China 2020 and 2021 with advanced protections against COVID-19 in place. There were no reported infections at either event. Highlights from SEMICON China 2021: Large Scale: Attendance of over 92,000, including more than 66,000 visitors and 25,000 exhibitors. Expo hall totaled 84,500 square meters with about 1,100 exhibiting companies and over 4,000 booths. World-Class Thought Leaders: Strong industry support from key foundries, OSATs, equipment and materials suppliers. Keynote speeches featured world-class industry leaders and head of China’s IC industry fund and global investment consulting agency, who explored the latest global business, technology and market trends and hot domestic investment topics. Concurrent Forums: Forums included SIIP China: SEMI Innovation Investment; Smart Manufacturing; Advanced Manufacturing; Advanced Packaging; Memory; Power Compound Semiconductor; China Display Conference; the all-new Advanced Materials Forum; and China Semiconductor Technology International Conference (CSTIC). Rich Digital Content: SEMICON China’s digital platform provided a rich array of content to attendees around the world including the Grand Opening Keynote and CSTIC, which were broadcast live online. Workforce Development: SEMI China worked closely with industry and government partners to promote SEMI Workforce Development programs to help attract and retain talent for China’s semiconductor industry. SEMICON China again featured the SEMI Workforce Pavilion and SEMI Workforce CXO Talent Forum. Outstanding COVID-19 Protective Measures: SEMICON China deployed advanced testing and monitoring equipment and implemented strict COVID-19 preventative measures to ensure a safe environment for all attendees to network and conduct business. Looking Ahead With the resounding success of SEMICON China 2021, optimism is growing that more physical events will be held with travel restrictions set to ease later this year. The more than 2,500 SEMI members around the world are eager to again network and collaborate face-to-face with customers, suppliers and partners to solve challenges in the microelectronics industry and drive semiconductor innovation that continues to transform how we work and live. That very innovation made many businesses more resilient as the virus spread and enabled people worldwide to work, learn, and shop from home. As SEMI starts to stage other events in-person, we will put in place advanced protective measures against COVID-19 to ensure the safety and well-being of all attendees. As the vaccination roll-out continues worldwide and new COVID-19 strains emerge, SEMI’s flagship SEMICON events are evolving in several ways, most notably with a larger digital presence. In this new era, we offer an international platform for SEMI members and partners across the microelectronics supply chain to collaborate, discuss industry trends, solve common challenges, network, and accelerate business growth through physical, virtual, and hybrid formats. Hybrid events – on-site exhibitions and conferences featuring a digital presence – allow the face-to-face connections so important to the semiconductor industry but also improve the attendee experience by offering an online option with the following benefits: More international accessibility to content live or on-demand Robust interactivity with live-streamed events, allowing more people to participate Greater cost effectiveness to enable companies and people under tight budgets to take advantage of world-class content, including keynote presentations, panel discussions, and technical sessions. In a recent survey of advanced manufacturing businesses, Informa Markets, a multinational publishing, business intelligence, and exhibitions group, found that 93% of respondents are likely to return to in-person events between August and December 2021, signaling a widespread eagerness for the return of live events and face-to-face connections. SEMICONs Scheduled for 2021 In a normal year, each of the seven regions where SEMI operates stages a SEMICON, with the exhibitions spread throughout the year. With the world continuing to combat COVID-19, more SEMICONs have been moved to the second half of 2021 – most of them with a hybrid format so exhibitors and attendees can take advantage of the increasing popularity of online events. After last year’s disruptions to the SEMICON schedule – and with more experience in the new normal – SEMI is excited to welcome the businesses and peers who couldn’t attend the 2020 events back to the in-person and hybrid shows. Innovation never sleeps. And SEMI will continue to evolve its events to help you form the partnerships and make the connections vital to the growth of your company and the industry. For more information about regional SEMICONs, please visit the SEMI events page. About the Author David Ghodsizadeh is the Director of Global Product Marketing at SEMI, where he develops customer-centric strategies to market SEMI Membership, Market Data, Expositions, Smart Initiatives, and Technology Communities to members, partners, and industry peers. Connect with David on LinkedIn.
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To attract and cultivate new talent across the microelectronics industry, virtual SEMICON West 2020 offered wide-ranging career insights for engineering students seeking that vital first job and young employees embarking on their careers. They learned about overcoming challenges at work and gained a competitive edge by connecting with industry leaders for insider knowledge. These are just some examples of how the SEMI Foundation and the SEMI Workforce Development and Diversity, Equity and Inclusion (DEI) initiatives serve as a springboard to careers in the industry and help close its talent gap.Following are experiences of aspiring engineers at SEMICON West and career lessons presented to help them shape the future of our semiconductor industry.Jump-Starting Careers at SEMICON West 2020More than 600 students from over 50 colleges and universities across the Unites States joined SEMICON West 2020 to jump-start their careers in the semiconductor industry. With free access to SEMI’s first virtual expo, they connected with recruiters and companies in the exhibit hall, and sponged up insights from speakers about digital internships, job opportunities, and key trends shaping the digital future.“It was almost overwhelming,” said Jason Wong, 20, a junior at San Jose State University working toward an advanced degree in mechanical engineering. “It was kind of like an engineering student’s dream for contacts and knowledge all on one platform.”Wong visited about 15 booths in the online exhibit hall to speak with company representatives about his field of interest – microelectromechanical systems (MEMS).“MEMS is a pretty niche area, so it was really surprising how many companies were there in this category alone,” Wong said.Through the expo’s chat tool, Wong made some solid contacts and has followed up with several engineers via email, LinkedIn and Zoom meetings, cultivating what he believes will be “some long-lasting and valuable connections.”“I’m not really looking for a job at the moment, but I hope to get an internship at some point,” Wong said. “With the current (COVID-19) outbreak, a lot of events with opportunities to interact are no longer available, so this was an enlightening and useful experience for me I plan to attend again.”On the other side of the country in Virginia, Devayani Pawar, 23, found it easy to network at SEMICON West. She especially appreciated the free pass for students and practical sessions in the Smart Workforce Pavilion tailored to help early-career job seekers find opportunities, build contacts, and polish resumes.She was drawn to the Smart Manufacturing Pavilion because of her skills and interests in toolmaking and wafers.“I understand manufacturing and it’s a hot field right now,” said Pawar, who recently earned her master’s degree in data science from George Mason University. “It’s interesting to me how such tiny components can do so much powerful work.”“A lot of people my age aren’t very aware of the microchip industry – they’re mostly focused on information technology and companies like Google, Amazon, or Facebook,” Pawar said.After landing an internship at Micron Technology analyzing wafers and working in clean rooms, she was wowed by the potential of nanotechnology. Pawar learned about the strong demand for data scientists in semiconductor manufacturing. After making connections at SEMICON West and absorbing information, she now has a better handle on career opportunities.“The recruiters and other contacts I made have been so responsive, and now I have a better understanding of use cases and what companies are seeking,” she said.A Day in the Life of an EngineerRight after college in 2017, Erika Gabrielle Hansen joined Applied Materials as an engineer. She told management she wanted to travel, learn about the “big picture” behind the company’s products, and work with customers.In her presentation A Day in the Life of an Engineer at the SEMICON West Smart Workforce Pavilion, she recalled a whirlwind of unforeseen opportunities, soul-searching challenges, and the rewards of personal, professional, and community growth. She also candidly shared lessons learned about pride, collaboration, and resilience.Her journey began when she had the opportunity to share her aspirations for her at career at Applied and landed a dual role as a process engineer and customer account technologist.In her job as a process engineer, Hansen puts her materials engineering degree from Cal Poly, San Luis Obispo to good use analyzing data, solving technical problems, developing new processes to meet customer requirements, and working with cutting-edge technologies. At one moment she might be in a clean-room laboratory wearing a bunny suit doing hands-on work with tools. In another, she could be videoconferencing with hardware, software, and systems engineers worldwide, or preparing a report for upper management.“I was very nervous at first as a process engineer,” Hansen said. “I was the only person in my group who didn’t have a Ph.D. and tried to compensate for that by doing things on my own and not asking for help.”After making a few mistakes, she began to turn to her team for their expertise and sharing the results of her work – both good and bad – with them.“Having humility to ask for help and not let pride get in the way was a huge learning point for me,” she said.As a customer account technologist, she has made a dozen trips to customer sites in four countries to implement new processes or resolve technical issues. By seeing tools in action, she now has what she calls a “whole picture” perspective on their effectiveness, while enjoying the camaraderie of colleagues and sampling local cuisines, sites, and scenes around the world.At one point, she was assigned to lead an international team to resolve an issue with a major customer – her greatest challenge yet and her first time in such a role. She struggled to overcome language barriers and eventually told her boss she might not be the best person to lead the project. He promised to provide more support, and her team went on to resolve the customer’s problem.“I picked myself up, reached out to people with international experience, and changed my communication style,” Hansen said. “I learned it’s okay to be uncomfortable, to flex my leadership style, and be resilient, which is a learned skill.”Building a Better Network: Crucial ConnectionsAndrew Carnegie, one of history’s richest industrialists and most generous philanthropists, said 85 percent of a person’s success is based on “interpersonal relationships” and “abilities to be a human being.” Professional skills account for just 15 percent of success.While advancing to her current role as Chief Marketing Officer for FormFactor, Amy Leong found this advice critical to her career trajectory. Just like the challenge of raising a strong family, building a successful career “takes a village… you can’t do it alone,” she said in her Smart Workforce Pavilion presentation Building a Better Network: Crucial Connections.Outperforming expectations might be essential early in one’s career to get promotions, raises, and the attention, but that mindset goes only so far.“As seniority levels increase, people already know you’re a phenomenal performer and expect nothing less,” Leong said. “So, the higher you go the more vital it is to spend almost a disproportionate amount of effort on building relationships.”Building your network isn’t about the quantity of one’s business cards or LinkedIn connections; it’s about building quality relationships with mutual benefits over the long run.“We need to be smart about return on investment when building our professional network,” she said. “You help me, and I help you. It’s win-win horse trading.”And the most important factor in career success? For Leong, a strong family foundation has mattered most.“Family comes first,” said Leong, who has twin teenagers. “Take care of the ones you love. Check in with your family whenever you can. Family relationships are bound by blood. Thanks to my retired parents and a helpful husband, we tough it through.”She reemphasized the importance of mutually beneficial relationships, noting “A rising tide will lift all boats.”Fostering Talent for the Industry’s FutureDeveloping young talent and future leaders in microelectronics stands as a persistent and growing need – and a critical challenge to realizing expected growth. Emerging technologies such as artificial intelligence, quantum computing, and augmented/virtual reality are expected to impact a huge range of markets, leading to projections that the semiconductor industry will double in size in the next 10 to 15 years.The opportunities for growth and technologies that promise to improve the quality of human life worldwide are breathtaking. The industry’s talent pool will need to scale accordingly, magnifying the importance of expanding industry-wide programs such as the Workforce Development and DEI initiatives that the SEMI Foundation are building. Learn more about how you and your company can get involved with these initiatives on the SEMI Foundation website.Shari Liss is executive director of the SEMI Foundation. She oversees SEMI Workforce Development programs from K-12 through re-skilling for veterans.
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At SEMICON West 2020, the Honorable Al Gore, former U.S. Vice President and recipient of the Nobel Peace Prize for environmental activism, commented on the world being in the midst of a “sustainability revolution.” Just what did he mean by that, and why bring that message to us? The answer is that he believes the digital transformation wields the magnitude of the agricultural and industrial revolutions, but with the exponential speed that the semiconductor industry created and enabled. Ok, that would put him in the right place… SEMICON West.Among a rich lineup of speakers to mark the 50th anniversary of the event – and 50 years of the semiconductor industry facilitating the innovation of the Information Age -- Gore joined other icons in their fields who graced the virtual stage for our featured keynotes. Each analyzed how microchip advances are critical to solving some of the world’s greatest challenges.As host of the conference, I had the privilege of introducing Gore; Gary Dickerson, President and CEO of Applied Materials; and, Dr. John Kelly III, Executive Vice President and Director of IBM Research, along with other renowned speakers. Their insights seemed especially timely for how our global supply chain can help to build a more sustainable future. Following are a few of the highlights from their discussions. Al Gore – The Planet Faces Existential CrisisIn his keynote conversation with Greenbiz editorial director Heather Clancy kicking off SEMICON West 2020, Gore emphasized that digital technology advances – and in particular microchip innovation – provide the greatest opportunities to overcome the world’s most epic challenges. Chip breakthroughs will be the cutting edge of what he called the rapidly growing sustainability revolution to improve energy efficiency, reduce our reliance on fossil fuels, and optimize the performance of renewable energy generated by solar, wind, and electric battery sources.“We face an inflection point as we rely more on data and communications technology, particularly in areas like cloud computing and artificial intelligence,” Gore said. “Industry is aware of this and working on it, but this meeting (SEMICON West 2020) with your present leadership marks a real turning point. It’s something to be proud of, something to be celebrated. It’s what gives me hope.”Citing Moore’s Law and enormous strides made in chip efficiency and effectiveness, Gore said that within two years smart chips will make everything from solar panels and batteries to renewable energy plants and electric vehicles to be both cost- and performance-competitive with traditional energy sources. Afterwards, renewable energy will be more attractive. Gore urged the energy-intensive semiconductor industry to shift to more renewable power sources for manufacturing. To meet this challenge, Gore encouraged the industry to embrace strategies for “step changes”: First, collaborate and share best practices more transparently across the entire microelectronics value chain. Examples already abound where “cutting-edge apps, AI, and deep learning reduced data server energy use significantly without hardware changes,” he said. Second, reduce electricity required to manufacture smarter and smaller semiconductors. Gore encouraged “all of the equipment manufacturers to work together to reduce the amount of carbon dioxide emissions in manufacturing these advanced semiconductors.” Third, follow the lead of a growing number of companies that “continue decarbonizing the power supply on which data centers operate,” he said. Fourth, work with government through the Science Based Target Initiative, which sets decarbonization limits that keep global temperatures no more than two degrees Celsius above preindustrial levels. Finally, rely on “diversity of thought” and “collective thinking” when innovating for the digital future. Research and experience prove that different points of view lead to better decisions. The technology industry has made progress in workforce diversity, but more can be done, Gore said. This last point plays to our collaborative strengths as SEMI members and an industry. “It is just unbearable to imagine a future generation living with the kinds of consequences scientists tell us would ensue if we don’t heed their warnings and solve this crisis,” Gore said, drawing parallels to the COVID-19 pandemic. “We have to accept the situation and make sure we do everything we can. I am inspired by this industry’s leadership, innovation, and spirit to rise to the challenge and make a difference.”Gary Dickerson – Making Possible A Better FutureTo ensure another 50 years of accelerating growth and innovation, today’s semiconductor leaders must share a deep commitment to a more sustainable and just supply chain industrywide.“The first thing we need to do is decouple our growth from environmental impacts,” Dickerson said in his keynote. “Our responsibility as leaders is to leave the world a better place.”Dickerson said that while he firmly believes the explosion of processing and storage data has “the potential to change the world,” the downside is that it also has the potential to rapidly expand our industry’s carbon footprint. Without dramatic change, electrical usage will continue to rise as machines generate and consume more data, compute performance progresses, and workloads from the edge to the cloud grow.“It will be impossible to create neural networks (using AI) with the rate of today’s power consumption,” Dickerson said, noting that more improvements must be made in the performance and efficiency of semiconductor devices, architectures, structures, materials, and advanced packaging.Dickerson urged the electronics ecosystem to “permanently think and act differently” by breaking down communication barriers among systems integrators, equipment suppliers, design and manufacturing service providers, and other industry players. Sharing learnings and best practices will be vital to this change, he said. Dickerson unveiled SuCCESS2030 (Supply Chain Certification for Environmental and Social Sustainability) – Applied Materials’ 10-year roadmap for creating a more sustainable supply chain – during his talk. Under the SuCCESS2030 initiative, Applied Materials will hold its suppliers to the company’s own high standards for committing to renewable energy and workforce diversity by setting targets such as: Reducing supply chain carbon emissions 15 percent in four years by relying more on intermodal shipping than air freight Transitioning the supply chain to recycled content packaging, with a target of 80 percent by the end of 2023 Eliminating phosphate-based, pre-treatment of metal surfaces by 2024 Working with trade associations like SEMI to develop diversity and inclusion strategies to increase underrepresented minorities in the workplace Dickerson said that deeper and more open partnerships between Applied Materials and its customers and suppliers have led to a number of promising outcomes. Examples include hardware and software upgrades, product and service optimizations, and improvements in chip architectures that increased throughput density for higher system performance while decreasing power and chemical consumption, costs, and space requirements. What’s more, Applied Materials recently introduced its Selective Tungsten Process Technology, which uses new materials, atomic-level designs, and ultra-clean rooms to improve the performance of interconnected transistors while lowering power consumption.Dickerson said the COVID-19 pandemic has awakened the world to the power of digital technologies that make it possible to communicate, collaborate, and share data across the globe while sheltering in place. “When I think of the world’s grand challenges, it’s clear the semiconductor industry has a critical role to play,” Dickerson said. “I strongly believe we’re in a position to shape the future and leave the world a better place.”John E. Kelly III – 50 Years That Changed The World … And We’re Just Getting Started During the past half century, semiconductors have given rise to essentially every major technology advance, Kelly said in his keynote. Microchip innovation has played a central role in rocketing humans to the moon, simulating nuclear weapons on a supercomputer, connecting people to nearly everything via mobile devices, and keeping people alive with pacemakers and other electronic medical devices.The strides in innovation have been staggering. In 1970, a semiconductor chip featured a few thousand components. Today, that number stands at 50 billion. Breakthroughs in everything from materials and chemicals to polishing, processes and interconnectivity have driven gains in power-efficiency and performance while reducing chip size.Moore’s Law is far from dead. Paraphrasing Winston Churchill, Kelly said, semiconductor innovation today is not at “the beginning of the end, but at the end of the beginning, and the best is yet to come – driven by extreme collaboration and extreme innovation to solve the world’s biggest challenges.”Kelly said he believes technology is the only answer to the onslaught of grand challenges confronting societies and people today, including air and water pollution, climate change, diminishing natural resources, storm-related disasters, food supply shortages, and the COVID-19 pandemic.Kelly lamented that the world’s response to COVID-19 illustrates that “not much has changed” since the Spanish Flu crisis a century ago. The same technology – masks – remains the primary defense. “I think if we had used digital technologies and computer modeling earlier on, we could have detected the spread of this flu” to minimize its impact, Kelly said.Today’s computer modeling and analytics capabilities aren’t quite ready yet to tackle such complex problems as pandemics, global warming, or water contamination. However, Kelly said, several game-changing technologies – all powered by semiconductors – are emerging as promising answers to our most daunting challenges.“It’s all about the data, and artificial intelligence is the way forward – it’s analytics on steroids, and many new devices will be required to drive AI at the scale of these problems,” Kelly said. “The second technology revolves around not just cloud computing but edge computing and cloud at the edge. Data will be generated in enormous amounts at the edge, which is where we will need to store and compute the data. The next is Quantum Computing. Frankly, we do not have enough computing power yet to look at some of the biggest challenges we have.”All these advances will present new challenges for the semiconductor industry, such as developing new materials, new chip architectures and new mapping structures for AI-embedded devices to reach their full potential.With many of these disruptive innovations too large for any company to solve singlehandedly, Kelly advised industry players to form more “radical partnerships.”“Extreme collaboration and extreme innovation will drive solutions to all these world challenges,” Kelly said. “The best is yet to come.”Radical partnerships… Sustainable revolutions… Extreme innovation… It’s been 50 years of SEMICON West, but it sounds like we’re just getting the real magic started. Like John Kelly said and the other keynoters emphasized, the best is yet to come.Dave Anderson is president of SEMI Americas.
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