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We live in the New Industrial Age. Manufacturing is undergoing a profound transformation, driven not only by technological (e.g. Artificial Intelligence, robotics, IoT) but also societal, market and regulatory developments that have fundamental implications for the workforce competency requirements. How can education and training systems keep pace with this unprecedented change? How does a future-proof curriculum look like?This topic has been extensively addressed by the Curriculum Guidelines for Key Enabling Technologies (KETs) and Advanced Manufacturing Technologies (AMT) initiative (2017-2019) of the Executive Agency for SMEs (EASME) and DG GROW of the European Commission. Carried out by PwC, the initiative focuses on the promising ways of organising learning experiences of individuals and groups in the New Industrial Age. The initiative produced the Curriculum Guidelines 4.0 that aim to equip all key stakeholder groups with the knowledge base needed to transform the existing curricula.The guidelines were developed based on the extensive state-of-play analysis and active stakeholder contribution by means of expert workshops, pan-European online surveys, in-depth interviews and individual expert consultations. All key stakeholder groups were involved in the preparation of the guidelines, including the representatives of education and training providers, industry, policymakers and supporting structures (e.g. industry associations, cluster organisations and trade unions), as well as learners themselves. SEMI was among the key contributors. The guidelines were presented to the public at the EU Conference on Skills for Industry: Curriculum Guidelines 4.0 in Brussels on 26 November, 2019.The guidelines aim to be applicable for both designing fundamentally new educational offers and/or advancing the existing curricula, depending on the level of required change. They address non-tertiary vocational education and training, higher education and on-the-job training for the manufacturing-related domains.The guidelines follow a holistic approach covering a broad spectrum of dimensions relevant to curriculum design and implementation, namely: Strategy: defining core values, commitments, opportunities, resources and capabilities of an educational/training institution Collaboration: promoting practices that move beyond the typical institutional collaboration patterns and engaging individuals and communities Content: defining the nature of educational content, including specific principles related to the actual content of the curricula Learning environment: creating specific environment during the program, e.g. stimulating multidisciplinary orientation, design thinking, team spirit, collective problem-solving, risk-taking behaviour, experimental approaches Delivery mechanisms: establishing means by which learners experience and access education/training; paying special attention to technology-enabled learning Assessment: identifying most appropriate forms of assessment, including advantages and disadvantages Recognition: exploring appropriate formal and informal ways of recognition Quality: identifying the determinants of education training quality: what makes learners’ and employers’ perception different? Based on the results of the pan-European survey, the four key elements that require the most substantial change are Strategy, Collaboration, Learning Environment and Content.The guidelines will be tested in practice in the context of METIS (Microelectronics Training, Industry and Skills), a project recently launched by SEMI and 19 partners from 14 countries. Aligned with the Curriculum Guidelines 4.0, METIS will establish a Microelectronics Observatory and Skills Council consisting of representatives from industry, academia, NGOs, think tanks and government. The consortium will develop a New Skills Strategy for the microelectronics industry in Europe with a focus on raising occupational profiles and skills critical to the future of the sector.METIS will enable a new industry-driven curriculum with 43 modules integrating online education and work-based learning in microelectronics design and manufacturing. Training will focus on chip design, system design, basic of manufacturing and key competencies. METIS is a Sector Skills Alliance co-funded by the Erasmus+ Program, receiving 4 million EUR funding from the EU.Preparing students for lifelong learning, offering Big Picture education, creating effective learning ecosystems, applying problem-based and student-centric approaches, shifting from human-robot interactions towards human-machine collaboration – these are just some examples of the curriculum guidelines principles highlighted in the guidelines.The guidelines aim to offer key highlights, indicate a variety of possibilities and identify sources for more detailed information and inspiration. The guidelines by no means aim to serve as a standardised detailed recipe for organising education and training processes, as there is no one best way to approach it. The diversity of learners’ needs and contexts per definition implies a need for multitude of approaches, which could also be combined in their own unique/customised education and training solutions.The Curriculum Guidelines 4.0 will be publicly released in January 2020, and will be available on the EU Publications. More information about this and related initiatives can be found at https://skills4industry.eu/. Dr. Kristina Dervojeda leads the PwC Innovation Research Centre in the Netherlands.

Most of today’s blockbuster MEMS products – from pressure sensors and resonators to accelerometers and microphones – originated from academic research, a trend that Alissa M. Fitzgerald, Founder Managing Member, A.M. Fitzgerald Associates, expects to continue. While many of these potentially game-changing new technologies will require many more years of intensive development and up to $100 million in investment to reach full commercialization, Fitzgerald sees their potential for generating new waves of activity and opportunity in the MEMS and sensors industry.SEMI’s Maria Vetrano caught up with Fitzgerald to preview her October 23 presentation, Emerging MEMS Sensors Technologies to Watch as We Enter a New Decade, at MEMS Sensors Executive Congress, October 22-24, 2019, at the Coronado Island Marriott Resort Spa in Coronado, California.Join us at MEMS Sensors Executive Congress (MSEC) to meet Alissa Fitzgerald and other industry influencers driving innovation in the MEMS and sensors industry. Register now to connect with her at MSEC or visit her on LinkedIn.SEMI: What are your top three emerging MEMS and sensors technologies with the greatest promise?Fitzgerald: Let’s start by defining emerging. In researching this topic for MSEC, I reviewed a year’s worth of academic papers to search for compelling technologies that will emerge five to 10 years from now. While these applications are not yet commercially ready, they bear a distinct presence in academic literature, and some have even reached the proof-of-concept phase. They all have the potential to advance user functionality derived from MEMS and sensors in very meaningful ways.Next-Generation MicromirrorsI’ve noticed renewed interest in micromirrors, driven by interest in LiDAR for autonomous vehicles, in fiberoptic networking, and in VR/AR glasses and headsets as well.Newer generations of micromirrors will use piezoelectric films to enhance optical performance. Piezoelectric actuation can pivot the mirror to a much larger angle than older-generation electrostatically actuated micromirrors. This is important for wider-angle scanning for LiDAR – as well as for other applications – as it enables the creation of a larger picture image.Piezoelectric films can also be used to change the shape of the mirror surface to enable a variable-focus mirror. This is useful on two fronts: It supports depth-of-field adjustments and it alleviates the need for extreme precision in packaging of optical devices, improving both cost and yield.Event-driven sensors/zero-power/ultra-low power sensorsSensors that draw no power, or that draw just small amounts, by activating only upon a triggering stimulus, are enormously exciting. Their extremely low power consumption addresses one of the most significant obstacles to creating large-area sensor networks: the problem of too-frequent battery changes.In addition, while most sensor nodes today broadcast a large stream of data back to the mother ship by radio, these event-driven or zero-power sensors consume only a small amount of power because they activate the radio only to transmit essential data.Resolving the power-consumption problem with sensors will allow deployment of large-area sensor networks in remote or inaccessible locations, highly useful for applications such as monitoring infrastructure.Bacterial sensorsSensors that can detect the presence of bacteria, as well as the type, have widespread applicability beyond medical uses. They would be particularly useful in food-safety applications as they can identify particular strains of bacteria, such as E. coli, before the beef leaves the processing plant or the spinach ships from the warehouse. This could offer dramatic improvements in food safety over the Centers for Disease Control (CDC) and U.S. Food and Drug Administration’s (FDA’s) food safety program, which only flags foodborne illness when a cluster of people are seriously ill.Researchers are also designing bacterial sensors for rapid point-of-care (POC) diagnostics to detect, for example, sepsis early, potentially saving lives.SEMI: You’ve said that some future MEMS and sensors will use alternatives to silicon. When might we see MEMS and sensors printed on paper or other flexible materials – and for which applications are they suited?Fitzgerald: We’re seeing an enormous amount of development of sensors made on paper, plastics and even textiles, materials that are readily available, inexpensive and flexible.What’s gating our progress right now is manufacturing infrastructure. At present, researchers are using inkjet printers, 3D printers, etc. to manufacture prototype sensors, but in most cases, they would need to move to roll-to-roll printing to scale up. I think that we’re looking at a decade before we see these sensor technologies reach the mass market.When they do arrive, we’ll see sensors that we can easily affix to any kind of carton, wrapper or packaging used with food or other disposable items. Traceability and status of perishable items in particular will allow consumers to track food from the farm or factory to the warehouse, store and, finally, to the home.Implementing these kinds of sensors would also help the environment. According to the Natural Resources Defense Council, in the United States alone up to 40 percent of our food is wasted annually, in part because we fear it’s gone bad. If consumers feel assured that their food is safe, they will waste less. And wasting less means that we can grow less food to feed the same number of people. We’ll also reduce the volume of food waste that goes to landfills.SEMI: What can the MEMS industry do to promote the use of more environmentally friendly materials in its products?Fitzgerald: Some of this is already underway. More companies in our industry are adopting Restriction of Hazardous Substances (RoHS) standards to get rid of heavy metals, such as lead, cadmium or other hazardous materials, in their electronics.We could also produce disposable sensors on paper or on biodegradable plastics, which would decompose within a few months, and we could use safer metals, such as gold, magnesium or zinc, to reduce hazardous metals’ contamination in landfills. While it’s not feasible to make all sensors biodegradable, the market for such sensors could be massive.As companies (and individuals), we should also work hard to design electronics that consume less power, because this ultimately translates to fewer disposable batteries in landfills.SEMI: What would you like MSEC attendees to take away from your presentation?Fitzgerald: I’d like to make two main points. First, the trend to use other non-silicon materials to make MEMS and sensors is real and inevitable. It’s a matter of when. Anyone building a gas or chemical sensor on silicon should look at how to do it on paper or plastic because there are great future applications incorporating flexible, disposable sensors in packaging of all types. That’s the low-hanging fruit.Second, to support this technology development trend, we must look seriously at manufacturing infrastructure because we will need completely different sets of equipment, environments and consumable materials to manufacture MEMS and sensors on paper or plastic. Sensor manufacturers could prepare for this future expansion by beginning to collaborate today with companies that already produce paper and plastic goods. Alissa Fitzgerald, Ph.D., founded A.M. Fitzgerald Associates, LLC (AMFitzgerald), a MEMS and sensors solutions company, in 2003. She has over 20 years of engineering experience in MEMS design, fabrication and product development.Prior to founding AMFitzgerald, Fitzgerald worked at the Jet Propulsion Laboratory, Orbital Sciences Corporation, Sigpro, and Sensant Corporation, now part of Siemens. She received her bachelor’s and master’s degrees from MIT and her doctorate from Stanford University, in Aeronautics and Astronautics. Fitzgerald has numerous journal publications and holds eight patents. She served on the Governing Council of MEMS Industry Group from 2008-2014 and was inducted into the MIG Hall of Fame in 2013. Fitzgerald serves on the Board of Directors of both Rigetti Computing and the Transducer Research Foundation.For more information, please visit AMFitzgerald.MEMS Sensors Industry Group (MSIG), the industry association representing the global MEMS and sensors supply chain, hosts the annual MEMS Sensors Executive Congress. To learn how MSIG enables professionals in the MEMS and sensors industry to innovate, address common challenges and accelerate business results, visit us today.Maria Vetrano is a PR consultant for MSIG, a SEMI Strategic Association Partner.

Smart cities of the digital future will employ systems enabled by MEMS and sensors in wide-ranging ways. From wearable sensors that monitor personal health and wellness and environmental sensors that assess air quality to autonomous micro-transit systems that are efficient and environmentally sustainable, MEMS and sensors are critically important to living in smart societies.SEMI’s Nishita Rao spoke with Albert P. Pisano, Professor and Dean at UC San Diego Jacobs School of Engineering ahead of his October 24 closing keynote presentation, MEMS and Systems in the Digital Future, at MEMS Sensors Executive Congress, October 22-24, 2019, at Coronado Island Marriott Resort Spa in Coronado, Calif.Join us at MSEC to meet Albert Pisano and other industry influencers driving MEMS and sensors innovations. Registration is open.SEMI: What are some of the most important large-scale system needs of the digital future – and why is MEMS so important in meeting these needs?Pisano: My vision of the digital future is an optimistic one, in which technology is used to assist people in their pursuit of health and happiness. In that digital future, I expect disruption in several key industries that depend on large-scale systems enabled by MEMS – healthcare, retail, transportation and education.Driving these disruptive forces across all four industries is the demand for more relevant real-time information, collected via inconspicuous technologies. Small in size and weight and low in power consumption, what technology other than MEMS delivers these combined attributes?SEMI: How do you envision MEMS in smart cities? What applications and devices will change the human experience in cities?Pisano: Smart cities, by my definition, are cities in which the four basic industries – healthcare, retail, transportation, and education – are implemented in their disrupted form.Take healthcare, for example. The adoption of MEMS chemical sensors in a wearable format will revolutionize human health monitoring. These sensors will not only improve individual health but also mitigate the spread of disease.In transportation, the coming of semi- or fully autonomous vehicles (as well as the general upgrading of all mass-transit vehicles) will give commuters additional time to pursue their interests while en route. A coming revolution of data connectivity to all vehicles will spur the rise of work, study and entertainment options available to people in transit. MEMS in the communication channels as well as in the vehicles will play an essential role in streaming personal data to travelers.SEMI: Could you help us visualize a disruptive application in one of these industries, say healthcare? Pisano: Healthcare is a particularly compelling area because MEMS offers life-enhancing, even life-saving, functionality that will significantly improve the quality of life of some people. MEMS allows us to design consumable wearable sensors that allow individuals to unobtrusively and non-invasively obtain biochemical data, such as potassium, sodium and sugar levels in the body fluid, as well as metabolic indicators such as lactic acid. Further, MEMS-based devices can perform EKG and EEG functions as well as monitor blood pressure in deep body veins in non-medical settings. This higher level of medical-grade data (not just casual data such as an approximate number of steps taken) will allow departments of public health to identify the early onset of individual disease.SEMI: What new forms of wireless communications will affect MEMS-enabled systems in the digital future?Pisano: Most visions of a digital future include wireless communication, but as the spectrum becomes ever more crowded, and as the need for unregulated, negotiated spectrum access increases, we will experience greater pressure to consider other forms of communication, such as inductive, optical and sonic. MEMS sensors are the only technical alternative to these other forms of communication in that they provide acceptable SWAP (size, weight and power). This will spawn battery-powered solutions with significant operational time. A good example is wireless telemetry of human physiological data from the skin. Only MEMS technology can reduce sensor-consumed power to below one microwatt. At this low level, energy harvest from the skin itself is sufficient to power the sensor!SEMI: How is the UCSD campus a living laboratory for intelligent sensing devices and systems?Pisano: Progressive universities, such as the University of California San Diego, understand that they are microcosms of small cities. They have populations during the day of approximately 65,000 people, a myriad of vehicles and a concentrated group of people.Many functions on campus mirror that of a small city. Lecture halls are similar to movie theatres. Student stores and centers are similar to shopping malls. Student residence halls are similar to apartment houses. Many campuses have medical centers, with their own emergency health services and hospitals. As a microcosm of a small city, it is only natural to think of the university as a wonderful living laboratory that allows us to test out new technologies at scale.Clearly, autonomous transit and wearable sensors have potential for uptake in this community. And that’s just scratching the surface. Package delivery (dinner to a dorm room, perhaps?), parking-spot location assistance, and even location-independent data streaming for classroom lectures are just a few possible examples of applications that we can test in a university environment.SEMI: How can the MEMS and sensors industry help researchers and innovators realize the digital future?Pisano: As a MEMS practitioner for almost 30 years, I fully understand the need to focus at the device level to ensure that the MEMS design meets SWAP and other requirements. But I truly believe that MEMS designers must learn to think more about subsystem and system issues, since the future of MEMS will be won by those who cannot only design the device right, but who can design the right device. By taking a much more market- and system-oriented approach to MEMS design thinking, companies in this industry will realize greater success.Register now to connect with Albert Pisano at MSEC and visit his UCSD page for more information.Albert P. Pisano, Ph.D., began his service as Dean of the Jacobs School of Engineering in 2013. He holds the Walter J. Zable Chair in Engineering and serves on the faculty of the departments of mechanical and aerospace engineering and of electrical and computer engineering. Pisano is an elected member of the National Academy of Engineering for contributions to the design, fabrication, commercialization, and educational aspects of MEMS, and is a Fellow of the ASME.Prior to his appointment at UCSD, Pisano served on the UC Berkeley faculty for 30 years, where he held the FANUC Endowed Chair of Mechanical Systems. Pisano was the senior co-director of the Berkeley Sensor Actuator Center (an NSF Industry-University Cooperative Research Center), director of the Electronics Research Laboratory (UC Berkeley’s largest organized research unit), and faculty head of the Program Office for Operational Excellence, among other leadership positions. From 1997 to 1999, Pisano was a program manager for the MEMS Program at the Defense Advanced Research Projects Agency (DARPA). Pisano held several research positions prior to joining academia.Pisano is a co-inventor listed on more than 36 patents in MEMS and has co-authored more than 400 archival publications. Pisano also is a co-founder of 10 startup companies in the areas of transdermal drug delivery, transvascular drug delivery, sensorized catheters, MEMS manufacturing equipment, MEMS RF devices and MEMS motion sensors. Visit his faculty page to learn more about his research interests.MEMS Sensors Industry Group, a SEMI technology community representing the global MEMS and sensors supply chain, hosts the annual MEMS Sensors Executive Congress. To learn how MSIG enables professionals in the MEMS and sensors industry to innovate, address common challenges and accelerate business results, visit us today.Nishita Rao is marketing manager for technology communities at SEMI.

Software for sensors has evolved from simply reading out and evaluating sensor data to making intelligent decisions based on that data, a transformation enabled by new software synthesis and artificial intelligence (AI) technologies. Together, they make consumer devices smarter, dramatically improving the user experience through greater interactivity and higher levels of automated personalization.SEMI’s Nishita Rao spoke with Stefan Finkbeiner, CEO and General Manager at Bosch Sensortec, who will explore the topic in his October 23 keynote, How Software Makes MEMS Sensors into Smart Systems, at MEMS Sensors Executive Congress (MSEC), October 22-24, 2019, at the Coronado Island Marriott Resort Spa in Coronado, Calif.Join us at MSEC to meet Bosch Sensortec and other industry influencers driving MEMS and sensors innovations. Registration is open.SEMI: What is the relationship between MEMS sensors suppliers and specialized software synthesis providers?Finkbeiner: Collaboration is a key driver for innovation in sensor software. There are already several fruitful collaborations between MEMS sensors suppliers and specialized software providers, which are mostly startups. Collaborations with providers of simulation and evaluation tools as well as with well-known universities in the field of AI are starting to show positive results.Domain expertise is also critical for developing smart sensor software, making it essential to future sensing solutions.SEMI: How does software synthesis relate to sensor fusion?Finkbeiner: Put simply, software synthesis refers to ways of automatically generating code based on domain knowledge and given constraints for specific product versions. Sensor fusion combines sensor data from different kinds of sources in order to improve the results.Software synthesis techniques enable a level of automation that creates new opportunities for more complex sensor fusion, which was formerly out of reach when using traditional approaches that involved, for example, big data and a large number of potential data sources.The traditional sensor fusion toolset can now be further extended by machine learning techniques that help to determine which sources are more reliable than others and how to combine data streams. This topic and others are still active areas of research. A wearable device with motion detection is a case in point. With unsupervised learning, the device could identify short versus long cyclically repeating motions and treat them differently from other types of motion. SEMI: How is the new software synthesis-AI approach different from previous approaches? To what degree will the new approach open up new applications?Finkbeiner: Traditionally, technology companies have used cloud computing for data storage and machine learning on aggregated user data. In that model, MEMS sensors generate large amounts of data that power-hungry hardware (such as digital signal processors) must process. In addition, machine learning generally requires lots of power-hungry cloud nodes with GPUs. This model, however, is not the best option for many users. Just think for a moment about all the scenarios in battery-powered devices where frequent battery charging frustrates users.Leveraging both software synthesis and AI techniques in MEMS sensors is therefore a very promising approach because it supports improved recognition and learning inside the sensor. This means that user-specific data isn’t transferred to the cloud. Instead, it remains private inside the sensor. This improves existing applications that learn all the time and opens up new opportunities for applications such as smart clothing, predicting a product’s lifespan, detecting whether a window or door is open or closed – all without server connectivity.SEMI: How will such software adapt to the individual user?Finkbeiner: Devices will offer much more personalized information to users. For example, optimizing a step counter to match the height, age or Body Mass Index (BMI) of a user – or to adapt to a user’s environment (is the person running on a beach, hiking up a mountain or strolling in a park?) – will provide more accurate information on calories burned. Not every step is created equal, and both pre-loaded personal data as well as real-world environmental data will prove that some steps consume a lot more energy than others.SEMI: What would you like MSEC attendees to take away from your presentation?Finkbeiner: I want to introduce the journey of software development by illustrating specific use case examples. I would also like to offer my outlook on the role of software and AI in MEMS sensors to help increase their adoption in current and new applications. Ultimately, I think it’s important to raise awareness in our industry on why we should embrace the use of software and AI.Connect with Stefan Finkbeiner at MSEC or via LinkedIn. Get more information on Bosch Sensortec products and solutions online.Stefan Finkbeiner, Ph.D., CEO and General Manager, Bosch Sensortec, was appointed CEO of Bosch Sensortec in 2012. He joined the Robert Bosch GmbH in 1995 and has been working in different positions related to the research, development, manufacturing, and marketing of sensors for more than 20 years. His senior positions at Bosch have included director of marketing for sensors, director of corporate research in microsystems technology, and vice president of engineering for sensors.Finkbeiner received his Diploma in Physics from the University of Karlsruhe in 1992 before studying at the Max-Planck-Institute in Stuttgart, where he earned his Ph.D. in Physics in 1995. In 2015, Finkbeiner received the prestigious lifetime achievement award from the MEMS Sensors Industry Group (MSIG), a SEMI technology community.Bosch Sensortec is a member of MEMS Sensors Industry Group, the industry association representing the global MEMS and sensors supply chain. To learn more about how MSIG enables professionals in the MEMS and sensors industry to innovate, address common challenges and accelerate business results, visit us today.Nishita Rao is marketing manager for technology communities at SEMI.

John Smee, VP Engineering, Qualcomm Technologies Inc., will share insights on 5G – which is evolving to enable more reliable connectivity with higher performance in and beyond the era of Internet of Things (IoT) – in his keynote at MEMS Sensors Executive Congress, October 22-24, 2019, in Coronado, Calif.SEMI’s Maria Vetrano caught up with John to give MSEC attendees a preview of his talk.SEMI: Why should MEMS and sensors suppliers stand up and take note of the evolution in 5G, particularly 5G NR?Smee: 5G is the unifying fabric that will connect virtually everything around us. 5G New Radio (NR) is the global standard for a unified, more capable 5G wireless air interface. It will deliver significantly faster and more responsive mobile broadband experiences to users. It will also extend mobile technology to connect and redefine a multitude of new industries, including the IoT.As tens of millions of MEMS and sensors are the core components providing intelligence and interactivity to IoT devices, suppliers need to understand the capabilities and efficiencies that 5G will bring to connect the wide range of MEMS and sensors.We should also recognize that we are at the beginning of the 5G era, and 5G technologies will continue to evolve and expand in the coming years to connect new types of devices in increasingly efficient ways.SEMI: What’s special about the upcoming release of 5G NR, 3GPP Rel-16?Smee: While the first 5G NR release, 3GPP Rel-15, focused primarily on enhanced mobile broadband (eMBB), it also established a solid technology foundation for continued evolution in Rel-16 and beyond.With Rel-16, we are seeing 5G NR’s expansion beyond eMBB to address new tiers of IoT services such as industrial IoT (e.g., automation) with ultra-reliable, low-latency communication (URLLC) and cellular vehicle-to-everything (C-V2X) for more advanced use cases, such as autonomous driving. MEMS and sensors are critically important to both types of use cases as they collect the raw information of the physical world, and 5G is the connectivity of these sensors to the network. This makes the technologies inextricably linked.MEMS and sensors are equally integral to the development of more efficient low-complexity massive IoT devices (MIoT) with in-band 5G NR deployments of enhanced machine-type communication (eMTC)/narrowband Internet of Things (NB-IoT) and the use of the new 5G Core Network. In practical terms, devices that enable smart city use cases – such as smart utility monitoring, connected parking meters, and smart street lighting solutions that support 3GPP Rel-16 – are MIoT devices that will delight city administrators and dwellers with their improved coverage and efficiency. SEMI: In addition to low-complexity MIoT devices, what other markets will benefit most from the evolution in 5G NR?Smee: We continue to enhance 5G NR to support the high-performance IoT, including URLLC.URLLC is one of the many new 5G capabilities that wasn’t possible with the previous generation of cellular technologies, such as LTE. Because it delivers services at very high reliability (i.e., 99.9999%) and ultra-low latency (i.e., sub-1ms), URLLC literally opens up new use cases that that only wired communication could serve in the past. Industrial IoT applications that require a mix of high reliability and low latency, such as robotic arm command and control, are foremost among these new URLLC use cases.Another example of IoT taking advantage of URLLC is smart grid, where faults in the electricity distribution network require immediate protection and control to ensure safety and avoid equipment damage.SEMI: How is Qualcomm building on the eMTC/NB-IoT for low-power wide-area IoT (LPWA) – and how will this influence IoT connectivity?Smee: We continue to evolve eMTC/NB-IoT beyond its initial 3GPP release in Rel-13, making these foundational LPWA IoT technologies more capable and efficient as they become the basis for 5G massive IoT.The most significant updates to eMTC/NB-IoT include multi-cast and positioning support in Rel-14 and improved spectral/power efficiencies in Rel-15. Multi-cast can help service providers to deliver firmware updates over the air with greater efficiency, which speeds deployment of new features. Positioning can create new values, which can inform end users where their assets/packages are located, potentially safeguarding assets in transit. Improving spectral/power efficiencies offers more power-efficient transmissions, which takes less toll on battery-operated devices.With Rel-16, we have further optimized eMTC/NB-IoT, which is supported by the new 5G Core Network and is also deployable in 5G spectrum in-band with other 5G NR services.The evolutionary path ahead for eMTC/NB-IoT enables support for an even wider range of 5G massive IoT devices. New enhancements in the pipeline, such as grant-free uplink and multi-hop mesh, will boost efficiency and coverage area that much more.SEMI: Where do mobile broadband devices such as ultra-high-definition (UHD) security cameras fall within Qualcomm’s realization of 5G-NR?Smee: Mobile broadband is at the core of 5G NR. We see it both powering the new generation of 5G smartphones and expanding beyond traditional devices (including always-connected PCs and tablets) to address the needs of high-performance IoT devices such as UHD security cameras.It’s actually an important part of our vision for 5G to have an industrial network that requires all types of 5G connectivity for devices spanning eMBB (e.g., cameras, laptops), URLLC (e.g., machines) and MIoT (e.g., sensors).SEMI: What can the MEMS and sensors industry do to prepare for the 5G wave?Smee: Because 5G can evolve to deliver even better performance and efficiency for connecting sensors in the 5G world, we will see even more widespread adoption of MEMS and sensors into larger numbers of connected applications. MEMS and sensors suppliers, therefore, need to get ready for the 5G wave by preparing to support 5G connectivity in their devices, which will ultimately help to realize the 5G vision of connecting virtually everything in the world around us.John Smee, Ph.D., is vice president of engineering at Qualcomm Technologies Inc., where he is the 5G R D lead responsible for overseeing all 5G research projects, including end-end systems design and advanced RF/HW/SW prototype implementations in Qualcomm’s wireless research and development group. He joined Qualcomm in 2000, holds over 100 U.S. Patents, and has been involved in the design, innovation, and productization of wireless communications systems such as 5G NR, 4G LTE, 3G CDMA, and IEEE 802.11. He also leads Qualcomm’s companywide academic collaboration program across technologies including wireless, semiconductor, multimedia, security and machine learning. John was chosen to participate in the National Academy of Engineering Frontiers of Engineering program and received his Ph.D. in electrical engineering from Princeton University and also holds an M.A. from Princeton and an M.Sc. and B.Sc. from Queen’s University.Smee will present Evolving 5G NR to Connect the Internet of Things on Wednesday, October 23, 2019, at MEMS Sensors Executive Congress, Coronado Island Marriott Resort Spa in Coronado, Calif.Register today to learn how 5G NR will transform the user experience with MEMS- and sensors-enabled devices in IoT, automation and beyond.Interested in engaging with the MEMS and sensors supply chain? MEMS Sensors Industry Group is a SEMI technology community that enables the MEMS and sensors industry to innovate, address common challenges and accelerate business results.Maria Vetrano is a public relations consultant for SEMI.

Stefano Zanella, Head of Automotive, Industrial and Location Businesses, TDK InvenSense will present at next month’s SEMICON Taiwan (September 18-20, 2019 in Taipei City, Taiwan). SEMI Taiwan’s Emmy Yi spoke with Stefano for a preview of his talk.SEMI: What macro market trends are driving automotive manufacturers to increase the variety and volume of MEMS sensors in cars?Zanella: The car world is changing. Consumers increasingly view car ownership as less desirable, yet the number of miles traveled and of hours spent in a car are rising steadily. At the same time, cars are changing profoundly, and the pace of change is rapid. To thrive in this new world, automakers are becoming transportation enablers and providers.Many vehicles today autonomously interact with humans and the world around them, operate with less or no human control, and are powered by electric batteries. MEMS sensors – which mimic and augment the five human senses – are front and center in these advancements.Unlike other types of sensors – such as cameras, radar and GNSS/GPSS – MEMS gyroscopes are functional in every environment. Gyroscopes, as well as accelerometers, can supplement those other sensors when they are not available and boost the accuracy of their outputs when they are available. Both camera stabilization and dead reckoning when GNSS is unavailable are good examples of the latter. Other prevalent sensors include MEMS microphones, used to capture voice commands, ultrasonic sensors, which can be leveraged for parking and gesture recognition, and fingerprint sensors, which can improve car security.SEMI: How can automakers stay competitive in this changing landscape?Zanella: Automakers can future-proof their relevance in the transportation market in several ways. By embracing consumer migration toward ride-sharing over car ownership, many are transforming from manufacturers to mobility providers. Carmakers that invest in ride-sharing and other modes of transportation (e.g., scooters) can sustain their profitability, even if the number of vehicles sold eventually shrinks or simply doesn’t grow as much as anticipated.Automakers will need to pursue new avenues of product differentiation. Traditionally, automakers have kept performance and aesthetics to themselves by owning the engine and the body design of the car, leaving nearly everything else to suppliers. Autonomous driving and electrification, however, are pushing automakers to own the battery pack and the autonomous driving software stack.While we are just beginning to see standardization in battery packs, automakers are likely to own the autonomous driving stack for many years to come. Automakers that offer cars with highly functional and efficient batteries and driving stacks stand to gain market share.Automotive infotainment systems will become increasingly crucial as autonomous driving turns everyone into a passenger. Audio subsystem providers such as Harman Kardon, Bose, and Bang Olufsen, for example, jockeyed for attention at the most recent Geneva Motor Show, demonstrating sophisticated surround-sound systems that rival premium-quality home audio setups.With more and more consumers using voice interfaces to interact with devices in the home, drivers are less willing to accept spotty accuracy in the car. Hence, automakers are using more higher-performing MEMS microphones to accurately capture voice commands. This will come as a relief to those of us who routinely yell at our steering wheels while using voice command to try to call home. Demand for higher quality infotainment systems has prompted some automotive OEMs to own the entire infotainment system and work directly with sensor and chipmakers, a level of intimacy that gives automakers a chance to tune sensor and chip development to their own needs. This tighter relationship also positions device suppliers to forge more direct links with drivers.SEMI: Which MEMS sensors are particularly important to tomorrow’s automobiles and why?Zanella: For many years the automotive industry has been integrating more electronics into cars to improve safety, advance the driver and passenger experience, and, more recently, power the car. As vehicles rely less on human control, automakers must replace the senses of the driver with something else. That something else is a bunch of sensors, microphones, cameras, radar and LIDAR to replace vision and hearing.Since MEMS sensors such as accelerometers, gyroscopes and pressure sensors are much more robust than other types of sensors to operate in snow, rain and darkness and other imperfect environments, automakers use them to ensure that the vehicle never gets lost when other sensors and/or the GPS/GNSS signal become unavailable in tunnels or urban canyons. Gyros help determine direction, accelerometers velocity and distance driven, and pressure sensors height, such as when taking a fork on a multi-level highway. At the same time, fingerprint sensors, ultrasonic parking sensors, and temperature sensors are improving convenience, safety and security for the car’s occupants. Automakers increasingly use inertial and environmental sensors, MEMS microphones, fingerprint sensors, and vision/imaging sensors to augment or replace the five human senses on which car drivers have relied for over 100 years. Source: TDK InvenSense SEMI: To what degree can MEMS sensors enable automotive security?Zanella: MEMS sensors are used widely to enhance security today. Some of their mechanisms are easy to understand while some are unexpected. For instance, ultrasonic fingerprint sensors can authenticate the driver of a vehicle to prevent car theft or something less onerous, like a teenage driver taking the car out without permission.Accelerometers and gyroscopes can prevent a new type of spoof on keyless entry systems. Imagine that you are very close to your vehicle. Your car senses the remote control in your pocket and automatically opens the doors when you pull the handle. Now suppose that your car is parked on the street, not far from your house. You leave the remote control home, and the car doesn’t sense the proximity of the remote control. Great! No one can enter your car, unless ... a thief has a big signal amplifier that makes your car think that the keyless entry device is next to the car. In this case, what can an automaker do? Add an accelerometer that restricts the keyless device from broadcasting the entry signal unless you are walking to the car with the device on your person.SEMI: What would you like SEMICON Taiwan attendees to take away from your presentation?Zanella: I would like them to embrace the transformations afoot in the automotive market as well as their associated design challenges since, by overcoming these hurdles, they can offer significant societal benefits such as safer and cleaner transportation. At the same time, these transformations mean significant opportunities for semiconductor industry revenue growth. And while design-to-delivery cycles in automotive are longer than in consumer and mobile, the automotive market supports higher-value devices as well as the chance to fold dozens of MEMS sensors into a single model.To paraphrase Lord Kelvin: If you can’t sense it, you can’t manage it. As suppliers of many key technologies that make intelligent transportation possible, the MEMS sensors industry is in an excellent position to help automakers manage the many challenges ahead.Stefano Zanella, Ph.D., is Head of Automotive, Industrial and Location Businesses at TDK InvenSense, where he brings MEMS sensors (including accelerometers, gyroscopes and microphones) and location solutions to the automotive and industrial markets. Zanella holds an MS and a Ph.D. in Electrical Engineering from the University of Padova, Padova, Italy as well as MBAs from both the UC Berkeley Haas School of Business and from Columbia University.He will present MEMS Sensors Enabling the Smart Car Revolution on Wednesday, September 18, 2019, at SEMICON Taiwan at 1F 4F, Taipei Nangang Exhibition Center, Taipei City, Taiwan. Register today and save 20% to learn how MEMS sensors are transforming the human experience with cars.Connect with Stefano Zanella at SEMICON Taiwan or via LinkedIn. You can also get more information on TDK’s automotive solutions and application guides online.Interested in engaging with the MEMS sensors supply chain? SEMI MEMS Sensors Industry Group is a technology community that enables professionals in the MEMS and sensors industry to innovate, address common challenges and accelerate business results.Emmy Yi is a marketing specialist at SEMI Taiwan.

This article is the second in a series highlighting the vital importance of SEMI Standards to commemorate the publication of the 1000th SEMI Standard in July 2019. Find the entire series here.Chip traceability. It’s one of the next big things for the technology industry. The benefits are enormous, and the upsides — which include enhancing yields by identifying the sources of reliability issues, fighting counterfeiting, and growing the overall technology market by enabling new applications — are plentiful.But the implementation challenges of chip traceability are also big and will require considerable effort to overcome. Perhaps the biggest hurdle of all is that we need to transcend industry fears by demonstrating that we can secure IP when it is shared across the hardware supply chain. What will drive the technology industry to make the necessary investments in traceability? “Automotive will drive traceability,” asserted Doug Suerich, product evangelist at PEER Group and an active participant in the SEMI Standards Traceability Committee. “If I had to guess, the autonomous car in particular will drive a traceability-standard effort.”Where Reliability is CriticalWhen your laptop crashes, it’s annoying. But when a car crashes because of a system failure, the damages can be severe and catastrophic It’s also one that is poised to get exponentially larger as we see ever greater amounts of silicon content in vehicles.Fortunately, everyone can agree on the nature of the solution. The industry needs to create a standard for traceability throughout the supply chain. When lives are at risk, we must find and fix the manufacturing source of any defects that affect reliability. That’s understood. Now it’s the not-so-small matter of figuring out the details.Of course, it’s not just about cars. Manufacturers and users of medical devices and military platforms also put a premium on extended, high levels of reliability. In the technology industry, however, the automotive market represents such enormous growth potential that we view it as integral to future industry success.At a market size of more than $1 trillion, automotive is steadily becoming a high-tech market as cars transform into advanced technology platforms that offer partially or fully autonomous features. Vehicles are fast becoming semiconductors on wheels. With leaders from Google to General Motors investing heavily in chip advances, the automotive industry will demand a supply chain that requires chip and device traceability from all its participants.The SEMI Technology Communities and Standards Committee have made some inroads toward solving the traceability challenge with their development and publication of a SEMI Standard enabling traceable device-level identification (ID) throughout the IC manufacturing, test, and assembly processes to the point of use in the final system. The standard is a meaningful first step but overcoming the challenges of counterfeiting and information sharing remain and will require greater industry collaboration.“It comes down to a safety issue,” said Suerich. “We need the ability to collect data across the supply chain, so we can trace down the source of a reliability issue, analyze the data and take corrective actions around applications for which safety is critical. Automotive, medical and aerospace devices need to keep working over five, 10 or even more years. For the semiconductor industry, that means redefining yield.”Traceability Roadmap“It’s going to be a major challenge to share data throughout the supply chain, not just technologically, but culturally as well,” added Suerich. “It will take a concerted effort, and we’re just in the early stages of figuring out some of the IP protection issues.”While traceability is new ground for the culture of the semiconductor industry, the automotive industry has long embraced tracing the sources of defects. In some cases, automotive suppliers have issued wide-ranging product recalls due to safety concerns. The Takata airbag defect, for example, resulted in tens of millions of recalled airbags. As the automotive and semiconductor supply chains increasingly overlap, SEMI committees and task forces are in an ideal position to model traceability best practices in after those implemented by the automotive industry.“We’re going to need an organization like SEMI to coordinate and organize this,” observed Suerich. “While we’re still in the early phases of figuring this out, the market potential around automotive has attracted a critical mass of powerful companies who want a solution. We need to standardize a way to tag which information can flow up and down the chain, and which is protected. I think we’re looking at more than five years of hard work around new standards.”Semiconductor companies are understandably cautious about sharing data related to their proprietary processes because the value of the intellectual property and need to protect data is simply higher than in many other industries. “Automotive offers the perfect confluence of factors to drive traceability in semiconductors,” Suerich concluded. “There is increasing silicon content as well as lives and big money at stake, and motivated players at leading companies and within government institutions want to see progress.”Use your voice to affect standardization in and around the microelectronics industry. Learn about SEMI International Standards – and become part of the solution. Learn more about SEMI's traceability activities. Heidi Hoffman is senior director of technology communities marketing at SEMI. Hoffman and her team shine a spotlight on the work of the more than 20 technology communities under the SEMI electronics manufacturing supply chain collaboration platform. Actively engaging community members in marketing programs that showcase their unique value, Hoffman’s team helps companies grow and prosper through the power of connection, collaboration and innovation.

This article is the first in a series highlighting the vital importance of SEMI Standards to commemorate the publication of the 1000th SEMI Standard in July 2019. Find the entire series here. More than 40 years after establishing the SEMI International Standards program, SEMI recently announced its 1000th SEMI Standard – a safety guideline for handling energetic materials. Creating a resource for unpredictable changes in materials is the type of challenge the SEMI International Standards program is often called upon to tackle – where the standard is merely the end of the beginning. The semiconductor industry has learned to expertly control its facilities, equipment and components. The next logical step is materials. It’s common knowledge that the industry drives innovation with new process materials and enabling safer material exploration is critical to the industry’s success. Classification Schema The 1000th SEMI Standard provides three classifications of energetic materials and byproducts based on three criteria: Hazardously exothermic (large amount of heat released following a trigger event such as heating or a physical shock) Pyrophoric (self-igniting upon air exposure) Water-reactive (releasing a large amount of energy or flammable gas upon contact with water) Unsafe handling of any of these byproducts can, to put it mildly, result in a bad day for a fab or lab. The leader of the Energetic Materials Task Force and an expert in process and equipment risk assessment at his company Safety Guru, Eric Sklar recounted one of the stranger incidents. A cleaning crew detached a pipe from a piece of equipment associated with a process recipe that used no energetic materials. The team set it in a sink, sprayed some water to begin cleaning it, and the pipe ignited in flames. Remarkably, although the initial materials weren’t energetic, the process created new byproducts that were very much so. Standardizing on Shifting Ground Energetic materials are new ground for standards and that ground is shifting, with much more material innovation to come. The upshot is that it is particularly important that the energetic materials standard is dynamic. By design, all SEMI Standards are malleable – continuously shaped by the demands they aim to meet. The release of this document is nowhere near the end of the work, as the standard will evolve to keep pace with continuing materials innovation. Creating a Robust Materials Supply Chain SEMI Standards create the conditions for a more robust materials supply chain and sustain the needs of business. If the standards safeguards are too burdensome, they will never be adopted. Conversely, without protections, people and equipment are unnecessarily put in harm’s way and innovation slows. SEMI’s Energetic Materials Task Force members realized early on that the industry needed a standard that would be practical to implement and flexible enough to be optimized over time. They understood that collaboration and compromise, while time-consuming, are also essential for standards’ creation. They determined roles and responsibilities across the supply chain, and they struck delicate balances between sharing no information about the intended uses of potentially dangerous materials and sharing everything about proprietary process recipes. The sheer scope of this standard necessitated a multi-year timeline. “The effort began with SEMATECH assembling its members’ views about energetic materials safety,” said Eric Sklar. “It then required years of effort from SEMI to bring the key industry participants together to create pragmatic guidelines that address the challenges around energetic materials in the supply chain.” Only Getting Started Despite all the work, one certainty is that the standard isn’t perfect for the present and can’t reflect future demands. This is why the energetic materials standard is not a static document, but a living process that is in its germinal stages. Key players continue to shape the standard, and that’s fundamental to enabling future materials innovation and ultimately reducing the number of unexpected energetic materials reactions in fabs. The variables in standards development are numerous and ever-changing. Energetic materials only magnifies the need for the broad collaboration that SEMI has facilitated for more than 40 years. While the risks posed by energetic materials are substantial, the criticality for continued innovation is undisputed. Now, with its adoption, the work of adapting and modifying this 1000th SEMI Standard is only about to begin. Use your voice to help drive standardization in and around the semiconductor industry. Learn about SEMI Standards – and become part of the solution. Register to receive Standards Watch, SEMI’s quarterly e-newsletter. Heidi Hoffman is senior director of technology communities marketing at SEMI. Hoffman and her team shine a spotlight on the work of the more than 20 technology communities under the SEMI electronics manufacturing supply chain collaboration platform. Actively engaging community members in marketing programs that showcase their unique value, Hoffman’s team helps companies grow and prosper through the power of connection, collaboration and innovation.

According to market research and strategy consulting firm Yole Développement (Yole), the total market size of MEMS, sensors and actuators will double from $48 billion in 2018 to $93 billion in 2024.[i] The consumer market will continue to drive volume, with applications such as smartphones making up for in volume what they lack in average selling price (ASP). Stronger demand in automotive, biomedical/health, industrial, and voice-first applications (such as smart speakers) will support this upward trajectory. With so much growth ahead of us, how will the design and manufacture of MEMS keep pace with industry demand for higher levels of innovation and integration, lower cost and lower power, smaller footprints, and faster design cycles — all while meeting acceptable price points?We turned to a handful of MEMS manufacturing experts from SEMI-MSIG who will join us at SEMICON West 2019, July 9-11 at the Moscone Center in San Francisco, to explore the complexities of keeping pace with market demand for MEMS over the next decade.Address the Design GapMentor GM, ICDS Division Greg Lebsack and SoftMEMS President Mary Ann Maher see tremendous progress in the manufacturing supply chain for MEMS. At the same time, they acknowledge the significant gap that still exists in design capability for creating the billions of interconnected sensors required for future applications. Greg and Mary Ann will dive into the standards, ecosystem requirements and collaborative design solutions that will allow the micro-sensors industry to meet demand for next-generation wearables, Internet of Things (IoT) products and medical devices.Get Collaborative with Greg and Mary Ann: Addressing the Design Gap to Enable Next Generation Sensor-Based Products, SEMICON West, TechTALKS South, Thursday, July 11, 2019, 10:35-11:00 a.m. Register today.Get to a Really Big NumberFrom thousands of sensors and actuators in a single airplane to hundreds in a single car or a piece of factory equipment to the twenty-plus that ship in each of the hundreds of millions of the world’s smartphones, we aren’t even close to reaching the saturation point for these intelligent devices. SPTS Technologies EVP GM David Butler isn’t living on the Spaceship Enterprise (or the Millenium Falcon, come to think of it) when he says that we are going to get to a trillion sensors. It is going to happen. The questions are: how and when?Connect with David: Enabling the Age of a Trillion Sensors, SEMICON West, TechTALKS South, Thursday, July 11, 2019, 11:00-11:25 a.m. Register today.Shift to Automotive-GradeDemand for optical sensing technologies such as LIDAR is shifting sensor manufacturing requirements from consumer- to automotive-grade, with its enhanced lifetimes, temperature cycling and higher performance specifications. To meet demand, manufacturers are turning to wafer-level processing, since it complies with the hermetic sealing and dew-point control required for the more rigorous automotive-grade applications. EV Group Business Development Director Thomas Uhrmann, Ph.D., will provide an overview of the steps for manufacturing optical elements, including integration with CMOS circuitry, as he offers a window into the future of automotive packaging for sensors.Tune in with Thomas: Future Manufacturing Requirements for Automotive and Photonics Sensing, SEMICON West, TechTALKS South, Thursday, July 11, 2019, 11:25-11:50 a.m. Register today. Measure Twice, Cut OnceFaster time-to-market, improved device yield, and greater productivity in high-volume manufacturing are increasingly critical requirements for MEMS manufacturers. When a single manufacturing error can cost hundreds of thousands if not a million or more dollars — as well as months of development time — designers can save both time and cost by employing an integrated approach to MEMS design. Lam Research Sr. Director of Strategic Marketing David Haynes will explain how simulation, verification and process modeling can address MEMS-specific engineering challenges such as multi-physics interactions, process variations, MEMS + IC integration, and MEMS + package interaction. Using the right tools before committing to actual fabrication can make or break a project.Get Conceptual (and Practical) with David: Enabling Better MEMS from Concept to High-Volume Production, SEMICON West, TechTALKS South, Thursday, July 11, 2019, 11:50 a.m.-12:15 p.m. Register today.Navigate a Dynamic Foundry LandscapeWe’re still living in a one product-one process world when it comes to MEMS manufacturing. This makes bringing a new device to market both time-consuming and expensive. These challenges aside, the functional capabilities of MEMS, combined with small-footprint and low-power options, have made MEMS increasingly popular. How are market dynamics in MEMS manufacturing evolving to accommodate both demand for high-volume, lower-cost products such as MEMS microphones as well as high-value, lower-volume products such as biomedical devices, IoT products and industrial sensors? Rogue Valley Microdevices Founder CEO Jessica Gomez will explain how foundry consolidation through acquisition, collaboration with other ecosystem players, and specialization in vertical markets such as biomedical or optical are some of the approaches that are transforming the MEMS foundry landscape.Join the Evolution with Jessica: Consolidation, Collaboration, Specialization: How Will MEMS Fabs Manage Changing Dynamics, TechTALKS Stage South, Thursday, July 11, 2019, 12:15-12:40 p.m. Register today.i“Status of the MEMS Industry report,” Yole Développement (Yole), 2019 Edition.Maria Vetrano is a public relations consultant at SEMI.

Would you buy your next hotdog in parts, from un-coordinated suppliers? For example: Get the bun from a baker, the sausage from a butcher, mustard and/or ketchup and veggies from the nearest supermarket? If yes, you may find the sausage being too small, the veggies too big for the bun, and, when you finally finished adding mustard/ketchup and start eating, you may “enjoy” a cold sausage on a soggy bun!This “hotdog example” is just a very simple way to highlight the advantages of a well-coordinated semiconductor supply chain. What may be a few dollars and cents wasted in this hotdog purchase, can become millions of dollars lost to delays and inefficiencies during the roll-out of a new electronic system.Complexity is Increasing the ChallengeThe very innovative semiconductor industry is continuing to develop more complete and complex building blocks for electronic system solutions, with the intent of making our customers’ lives easier. However, every new technology takes increasingly more time for technical and business interfaces to mature before all the semiconductor supply chain members can serve customers in a smooth, efficient and cost-effective manner. In particular, coordination between design and manufacturing has always turned out to be in the critical path.SEMI, the manufacturers’ trade organization, and the Electronic System Design (ESD) Alliance, representing electronic design automation (EDA) tools vendors, developers of intellectual property (IP = ready-made building blocks for ICs) and IC design service providers, both recognized these challenges. Late in 2018, these two industry organizations decided to jointly address this painful, costly and often a very frustrating, yet critical path and became Strategic Association Partners, The goal is to establish a well-coordinated semiconductor supply chain.To make the value propositions of this partnership highly visible and demonstrate the first joint accomplishments, SEMI’s well-known SEMICON West conference and, in its first year, ES Design West, will be conveniently co-located in San Francisco’s Moscone Center from July 9 to 11, 2019. The synchronized schedules and geographic proximity of these events not only outlines the multi-faceted interdependence of manufacturing and design but encourages and enables conference attendees to do, what previously would have been viewed as “forming cross-border relationships.” It’s a new word now — please join the path to success and expand your network!Navigating SEMICON West and ES Design WestJust in case you are not yet planning to come to San Francisco early July, please check the Agendas-at-a-Glance for SEMICON West and ES Design West, to see how broad and valuable these parallel conferences are for your business. In addition, every customer, partner and semiconductor industry supplier can, from July 9 –11, walk from one conference section to the other, arrange face-to-face meetings, in dedicated meeting rooms, with representatives from both camps and discuss, from the first project planning step to the final production ramp-up, the many topics that need to be coordinated across parts or the entire supply chain to minimize delays and/or cost over-runs.Who Will Lead the Discussions?Conference attendees can, in addition to meeting many important supply chain partners face-to-face, hear about the latest technologies and market trends from key executives in our industry. Featured speakers are: David Pellerin, Head of Global Business Development, Amazon Web Services Lisa Su, President, and CEO, AMD Gary Dickerson, President, and CEO, Applied Materials Laurent Le Faucheur, Principal Engineer, Digital Signal Processing and Machine Learning, Arm, Ltd. Renee St. Amant, Ph.D., Research Engineer in Emerging Technologies and US Innovator of the Year, ARM Dean Kamen, President DEKA Research Development, Founder First and First Global Jeffrey Welser, Ph.D., Vice President and Lab Director, IBM Research-Almaden Dean Drako, President and CEO, IC Manage, Inc. Oreste Donzella, Sr. VP Chief Marketing Officer, KLA Corporation Prakash Narain, President, and CEO, Real Intent, Inc. Aart de Geus, Chairman, and Co-CEO, Synopsys, Inc. Manish Pandy, Fellow, Synopsys, Inc. Nate Baxter, General Manager, Development and Production Group, TEL US Like in previous years, SEMICON West and ES Design West offer a range of special features, addressing Smart Manufacturing, Smart Transportation, Smart MedTech and Smart Workforce development in dedicated pavilions as well as an AI Design Forum. Also, the many exhibitors from both camps will give conference attendees convenient opportunities to get to know new supply chain partners and/or refresh long-term business relationships. Search for the exhibitors you want to meet early July here. Questions to Ask for a Well-Coordinated Semiconductor Supply ChainIf I may, I would like to ask my many friends in the manufacturing camp to spend some time in the ES Design West section and ask the exhibitors a few questions, like: What can you do to get me to profit faster? To reduce development and unit cost? To improve yield, product quality, and reliability? When can you visit my team to discuss how your company can contribute to our goals?Vice versa, I would like to encourage my friends in the design camp to spend time in the SEMICON West section and ask exhibitors what their companies offer. When talking to manufacturers of IC, passive components or circuit boards, assembly and test houses, please ask very specific questions like: How can we help you reduce iterations between you and your customers? How can we help to improve IC test programs? How can we increase the throughput of your manufacturing equipment? How can we apply machine learning (ML) and Artificial Intelligence (AI) to minimize equipment downtime, improve yields and/or shorten production ramp-up?I can assure you that you’ll not only win great friends “across the border” but will be very impressed by the expertise you’ll find in the other camp and the willingness for and benefits of cross-border cooperation.I look forward to meeting you at SEMICON West and ES Design West. Also, if your schedule allows, mark your calendars for the June 12 MEPTEC Luncheon at SEMI in Milpitas, June 18 for the GSA’s Silicon Summit in Santa Clara and June 25 to 27 for the IMAPS SiP Conference in Monterey, CA. Hope to see you at one or all of these important events!Article originally published in 3D InCites. Herb Reiter is president of eda 2 asic Consulting.