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The recent World Economic Forum event in Davos ranked the unfolding climate crisis among the top three risks companies and governments must address in order to prevent irreversible environmental damage. With the stakes that high, it is becoming critical for organizations of all sizes to take into account climate change risks and opportunities as they develop their strategic and business continuity plans.Two fundamentally different schools of thought have emerged on how to address climate change. On one side, NGOs and climate activists such as Greta Thunberg are pressuring governments to abruptly divert away from fossil fuels, a shift that experts say would exact a deep economic impact. On the other side is the camp that believes capitalism will run its course and ultimately guide public and private entities to find climate change solutions.For their part, organizations are responding to rising pressure from shareholders and stakeholders to disclose their emissions mitigation strategies. The accuracy and completeness of environmental disclosures ranges widely. Some businesses adopt a conservative approach and limit the volume of information made public, while others announce aggressive targets for reducing emissions from their operations and supply chains.Formed 18 years ago, the Carbon Disclosure Project (CDP) has motivated companies (and now cities) to disclose their greenhouse gas (GHG) emissions. In 2019, more than 525 institutional investors representing $96 trillion in assets backed the CDP, whose annual CDP questionnaire is often recognized as the most “comprehensive collection of self-reported environmental data in the world.”As the list of signatory investors supporting the CDP has grown over the years, so has the number of companies responding to the annual CDP questionnaire – from 228 companies in 2003 to over 8,400 in 2019. Company scores are based on 14 disclosure areas such as C-suite level sign-off on the questionnaire content, producing GHG emission data verified by a third party, or publicizing their completed questionnaire on the CDP website. Among all respondents, 179 companies (2%) scored the highest in leadership by demonstrating the strongest commitments to reducing greenhouse gases emissions from their operations and supply chain.Among these 179 companies – referred to as the A-list companies – 10 are SEMI members headquartered in Japan, Taiwan, Korea and France. SEMI applauds these members for ranking among the most progressive companies in disclosing greenhouse gas emissions, an achievement that requires considerable work but puts them in a position of strength in conveying to customers, investors and other stakeholders their commitment to climate resiliency.Olivier Corvez is senior manager of Environment, Health, Safety and Sustainability at SEMI.
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It’s official.The first autonomous vehicle has been verified for operation on the open road in Asia with no traffic restrictions. And this is no corner case, flash-in-the-pan technology. The white 4-door minivan’s modular software can be integrated into all manner of vehicles including cars, trucks and buses. More promising still, the minivan – proven roadworthy after more than 1,300 miles of testing – will lead not only to an upgrade of Taiwan’s automobile electronics industry but to groundbreaking smart transportation service models.Imagine, for example, hopping a driverless shuttle to the hottest attractions in Hsinchu City, Taiwan such as Big City, Hsinchu Cheng Huang Temple, 19 Hectares Grassland, 17KM Coastline Scenic Area and Siangshan Wetland. The autonomous ride could become another transportation option sooner than you think.“We have every intent to make available self-driving sightseeing shuttle services soon,” said Chih-Chien Lin, mayor of Hsinchu City. “The services will be our first step to substantially improving the traffic flow, highlighting the unlimited applications associated with autonomous vehicles.”Bearing the license plate number Taiwan No.0001 – the first issued for an autonomous vehicle in Taiwan – the minivan is an early but important advance in the region’s autonomous-driving technologies under a new initiative led by the Industrial Technology Research Institute (ITRI), which developed the test vehicle’s software, and the Hsinchu City government. SEMI president and CEO Ajit Manocha joined Hsinchu City mayor Chih-Chien Lin and ITRI vice president Pei-Zen Chang to promote the initiative at SEMICON Taiwan 2019 in the run-up to its launch during an October 22nd press conference in Hsinchu City. Taiwan luminaries attending the press conference were (L-R in photo below) Terry Tsao, SEMI Chief Marketing Officer and SEMI Taiwan President; Jwu-Sheng Hu, Vice President and General Director, ITRI Mechanical and Mechatronics Systems Research Laboratories; Der-Sheng Lin, Deputy Director General, MOEA Department of Industrial Technology; Chih-Chien Lin, Mayor of Hsinchu City; Pei-Zen Chang, Vice President, ITRI. ITRI and Hsinchu City government officials kick off the next phase of Taiwan’s smart transportation initiative in an October press conference near Nanliao Fishing Harbor, Hsinchu City. “This milestone in self-driving technology is a shining example of public-private partnerships in action to advance smart mobility and dovetails with SEMI's work building communities consisting of the automotive and microelectronics industries, government, and academia for collaborative innovation,” said Terry Tsao, SEMI chief marketing officer and SEMI Taiwan President. “We are thrilled to have joined ITRI and the Taiwan government in promoting the extraordinary power of technology to make automobiles and cities smarter.”Emmy Yi is a marketing specialist at SEMI Taiwan.
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In 2000, the average car sported 30 to 50 semiconductors. By 2025, the number of chips and sensors in an automobile will soar to an eye-popping 70,000 as it comes uber-connected and immeasurably smarter, powered by machine learning, artificial intelligence (AI), Internet of Things (IoT), visual sensing, high-precision mapping and other advanced capabilities.Today, the proliferation of semiconductors in cars is remaking the automotive industry as four major forces – electrification, connectivity, autonomous driving and diverse mobility – take hold, according to the consultancy firm McKinsey in its report Automotive Revolution – Perspective towards 2030 report. The chip industry saw auto-related sales jump from US$7 billion in 1995 to US$30 billion in 2015, a trajectory that has steepened over the past two years as major chip suppliers have rolled out products for precision mapping, navigation, in-car entertainment, and communications. With semiconductors fast becoming a major aspect of automotive design, traditional automakers are quickly moving to build strong partnerships with the semiconductor sector.Audi, a leading German car brand, took a big step to just that when it became the first automotive OEM to join SEMI as a member in June 2019 and strengthen the automaker’s ties to the semiconductor industry. With a massive market potential to tap, are Taiwan's auto electronics firms well-positioned to work even more closely with first-tier car brands like Audi?At the Smart Transportation Forum on September 18 at SEMICON Taiwan, Andre Blum, project manager at AUDI AG, will join Ian Chan, CTO of Cyntec, to offer insights into how automakers can team up with Taiwanese auto electronics companies. TechOrange, a Taiwanese tech news online media, spoke Blum ahead of the event about Audi's smart car efforts and the carmaker’s work to integrate new technologies into its automotive designs as it forms new partnerships with the semiconductor industry.Blum joined Audi in 2004 and since 2016 has led manifold projects within the group driving Audi’s work with semiconductor companies (Progressive Semiconductor Program). He has seen the automotive industry rapidly accelerate the integration of high technology in vehicles, an area where Audi excels. “The industry is changing how it works and new partners are joining the ecosystems," Blum said.Audi Wants to be the Next Apple in the Car SectorAudi's business developments in recent years echo Apple's early push to integrate the Internet and a panoply of applications into mobile phones. The difference now is Audi is working to integrate a wide range of smart applications into its automobiles for – ala Apple – the best user experience.For example, Audi has recently launched cars designed with Traffic Jam Pilot, Parking Pilot, and Garage Pilot three smart driver-assisting systems. With Traffic Jam Pilot, drivers no longer need to be on standby when stuck in the traffic. Instead, they can kill time with an infotainment system. While out shopping or making other stops, Parking Pilot helps drivers find a parking spot and park automatically. Garage Pilot provides a more comfortable parking-at-home experience – the driver waits maneuvers the car into the garage using handheld remote control. Audi stepped up its efforts in 2019 and revealed its latest concept car at the Shanghai Auto Show. Dubbed Audi AI:ME, the vehicle is equipped with a dizzying array of high tech: level-four self-driving technology, technology that allows the driver to control features with eye movements, LED units in headlights and taillights that change brightness accordingly at night and in bad weather, and VR goggles for onboard infotainment. Innovation and Tech Both Key to the New Driving ExperienceAutomotive technology is rapidly advancing in areas such as electric vehicles, autonomous driving and smart auto electronics. Cars of the future must have more computing power and connectivity to deliver a great user experience that includes high battery efficiency to extend the duration between recharges, in-car entertainment, and intelligent voice assistants – all capabilities made possible by semiconductors.Unburdened by the tasks of driving, passengers will enjoy a more intimate relationship with their vehicles. "The in-car entertainment system will allow passengers to have a teleconference or enjoy a movie in a theater-like setting,” Blum said. Switch on the self-driving system and you can drive through the night from Munich to Hamburg, covering a distance of 800 kilometers in the comfort of a home-like environment. The trip is even possible on one charge, meeting high energy-saving standards.These capabilities are technologically feasible now, but government regulations and policies still need to catch up. In the meantime, Blum says that Audi is focusing on creating a top-notch experience for car users today."The minute you step into a car, all the features, including the seat, radio channels, and the entertainment system will have already been adjusted to your liking and seamlessly connected to your mobile or other hand-held devices," he said.What does the Future Hold for Taiwan in the Next Blue Ocean Market?Semiconductors are the heart of these features, and Blum believes Taiwan is uniquely positioned to drive advances in automotive chips. Taiwan is home to semiconductor powerhouses TSMC and ASE as well as auto electronics companies, and its sophisticated mobile phone supply chain has endowed it with deep experience in integrating semiconductors with electronic modules – advantages that give Taiwan a head start in the automotive semiconductor market.Audi, too, is in a strong position to thrive in the new age of automotive electronics as it looks to its membership with SEMI to collaborate with companies across the microelectronics supply chain.“With rapid advances in automotive electronics technology, semiconductors now play a critical role in innovation and product differentiation,” said Dr. Klaus Buettner, executive vice president of Development Electrics/Electronics, CarIT, Audi.“To fulfill the promise of sustainable, connected-to-everything, highly automated mobility up to autonomous driving, we need to also align automotive requirements across the entire semiconductor value chain,” he said. “With its global platform, SEMI is the right association to bring together supply chain stakeholders for the close collaboration critical to driving technology innovation.”Emmy Yi is a marketing specialist at SEMI Taiwan.
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Smart car technology is on the fast track. According to a forecast by the Consumer Technology Association, revenue for North American technology will reach $398 billion in 2019, with sales of emerging technologies related to automotive electronics alone expected to hit $17 billion, a 9 percent increase over 2018. Growth of automotive electronics in the semiconductor application market is on pace to exceed 10 percent for the first time, with a 11.9 percent annual compound growth rate from 2017 to 2022, said Peng Maorong, research manager of ITRI Industrial International. Today, automotive electronics trails only personal computers and mobile devices in driving semiconductor market revenue. For its part, Automotive World 2019, the world's largest exhibition for advanced automotive technologies, has drawn even more attention in recent years. The event consists of six exhibitions, including automotive electronics technology, auto parts, drive systems, lightweight materials, autopilot technology and car networking, and featured demonstrations of compelling technologies including an AI deep learning module (Xilinx) and high-speed car intranet technology (Israeli manufacturer Valens). Toyota is also on the cutting edge of automotive electronics with the rapid maturity of its semiconductors, AI technology and materials, and complete network technology. The carmaker is no longer just a pure-play automotive manufacturer. Instead, the automotive giant is positioning itself as a car service provider (mobility service provider) and plans to team with ride-sharing providers such as UBER and Didi and other automotive technology providers in the future.Taiwan, with its strong semiconductor industry chain and a complete ecosystem of information communication, will be a key force in the automotive market as the region looks to cross-industry and cross-border cooperation to help power the market. To help the automotive electronics industry seize the market promise of smart cars, SEMI established the Global Automotive Electronics Advisory Committee (GAAC), with members including Audi, Bosch, Denso, Ford, Honda, Nissan, Volkswagen, Amkor, Infineon, NXP, Synopsys and Wanghong. More than 30 international companies, spanning Europe, the United States, Japan and other regions are represented on the committee. The committee met for the first time this month in Taiwan to help leverage the prowess of Taiwan's microelectronics supply chain in advancing international automotive electronics, better link Taiwan to international trends, and give Taiwan a bigger voice in the emerging smart car market, and create more opportunities for resource integration across borders. To learn more about GAAC, contact Helen Chen Chen Huiyu | Email: [email protected] | Phone: (03) 560-1777 #112.Extended reading: smart car Baihua Qi will be the next wave of killer applications (on)Emmy Yi is a marketing specialist at SEMI Taiwan.
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2Q’18 Electronic Supply Chain Growth Update Chart 1 is a preliminary estimate of global growth of the electronic supply chain by sector for 2Q’18 vs 2Q’17. Note the strong performance of semiconductors, SEMI capital equipment and passive components. Chart 2 gives preliminary 2Q’18 world electronic equipment growth by type. Global electronic equipment sales rose an estimated 9%+ when consolidated into US dollars in the second quarter of this year compared to the same quarter in 2017. Based on this, data global electronic equipment sales growth appears to have now peaked on a 3/12 growth basis for this present business cycle (Chart 3). As a caution these charts are based on a combination of actual company financial reports and estimates for companies that have not yet reported their calendar second quarter financial results. A number of large companies have yet to report but these early estimates have historically been close to final growth values. We will update Chart 1 next month.Semiconductor Capital Equipment Business Cycle Semiconductor capital equipment sales are historically very volatile, with their growth fluctuating MUCH MORE than electronic equipment (Chart 4). However, both series appear to have peaked on a 3/12 basis for this current cycle. Semiconductors, SEMI capital equipment and Taiwan chip foundry sales all are seeing slower growth. 3/12 values 1 still indicate an expansion but slower growth is indicated. Supply chain performance in the second half of this year bears careful watching!Walt Custer of Custer Consulting Group is an analyst focused on the global electronics industry.
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