semiconductor industry

AI vs. energy. Quantum for everyone. Biofabrication of human organs on a mass scale. Slowing advancements from Moore’s law.In the midst of a market dip, optimism reigned as keynote and AI Design Forum speakers addressed both looming challenges and explosive market opportunities during July 9-10 presentations at SEMICON West 2019 in San Francisco. SEMICON West again proved to be a magnet for visionaries who laid out the path to electronics innovation over the coming years.“The current business environment demands that the industry looks ahead toward issues that need attention sooner, not later – especially since we are approaching a once-in-a-generation inflection point that has the potential to be a $10 trillion opportunity,” observed SEMI Americas president Dave Anderson.Market forecasts punctuate the point: The microelectronics supply chain is on the verge of what has the potential to be the longest-lived electronics era.“Inflection points like this are rare, but not unprecedented,” Anderson added, citing 2007 as the inflection of the growth curve from new technologies that led to last year’s historic high semiconductor sales.SEMICON West squarely focused on the future, with a number of industry leaders noting that chip, tool and materials makers need to look beyond their immediate suppliers and customers in developing strategic partnerships. Dr. Cliff Young, data scientist with the Google Brain Team, for one, invited semiconductor and equipment firms to explore chip codesigning opportunities with his Google.The recently formed Quantum Economic Development Consortium – and its 50 members including Boeing, Google and IBM – debuted roadmapping activities devoted to the pursuit of U.S. leadership in the rapidly emerging global quantum computing industry. IBM’s Jeff Welser showcased the IBM Q Computer model built upon decades of semiconductor industry advances. Markets that could see staggering leaps from a quantum computational capacity include automotive, medical, financial and energy. Today, anyone can dabble with the future quantum computing capabilities by connecting online with IBM’s 16-qubit quantum computer. Dr. Aart de Geus, chairman and co-CEO of Synopsys, suggested that software and other programming tends to develop more quickly if it is open sourced. He recommends an open source model that allows semiconductor and equipment companies to work together in the cloud to speed chip development.Nate Baxter, TEL development and production group general manager, advocated sharing big data with competitors in pre-competitive spaces to ensure data quality, improve measurement and solve problems faster. The key is security. “Yes, we can share data while protecting it,” he said. “We’re quickly seeing opportunities that we didn’t know existed.”Gary Dickerson, Applied Materials president and CEO, said that embedding artificial intelligence (AI) in chips will drive significant long-term industry growth by processing far more big data computations much faster than humans can.That is, if there is enough electricity. Almost invisibly, AI-enabled machines already are crunching massive amounts of data while gulping power in the process. As AI use rapidly expands, current power grids will be stressed as never before. Dickerson added that speed of innovation, societal acceptance, security and safety will guide how well and quickly AI is adopted. A potential hurdle, however, is sustainability. He warned power constraints could be “very high” and a “barrier to AI adoption if we don’t drive innovation” in substantially reducing the power draw of power-hungry AI chips.Of the five members of a venture capitalist panel, four agreed that Moore’s Law as we knew it is dead. The promising news is that the average age of a first-time mobile phone user is 10, more than 40 percent of the world population is now under 25 and about to wield considerable market influence, and 5G is on the cusp of helping connect trillions of devices. AMD CEO Lisa Su noted “there’s a tremendous amount of innovation yet to come” from microarchitectural advances, chiplets and die stacking, and heterogenous platforms.And there’s nothing more innovative – or intriguing – than regenerating human organs in mass volume. Legendary inventor Dean Kamen laid out his well-funded plans to biofabricate the viscera of human existence but warned of two crucial missing pieces – scale and talent. “I’m here at SEMICON West to beg for high-tech’s help in getting artificial human organs out of labs and ramped up for volume manufacturing and widespread distribution,” Kamen said during his keynote. “The basic science already exists, but researchers can’t bring it to scale like Silicon Valley can.”The talent Kamen needs to fulfill his dream will come from the pool of skilled workers the microelectronics industry is feverishly working to recruit to make good on its own ambitions. As if on cue, SEMI endorsed Kamen’s FIRST Global program, establishing a united effort to encourage young people worldwide to pursue engineering careers. “Together, we can better help provide a path to success for generations to come,” SEMI’s Anderson said.Scott Stevens, SEMI

Shenyang is on an unwavering path to maturing its integrated circuit (IC) equipment manufacturing industry over the next few decades in response to the Made in China 2025 Strategy. Since the strategy’s introduction in 2015, the city, long a transportation and commercial hub of China's northeast, has built out a complete integrated circuit industrial chain integrating technical research and innovation, components and parts processing, and equipment manufacturing. Its ambition is to compete on the world stage.Shenyang has implemented policies and provided funding to support the development of its IC equipment and related industries to buttress the development of emerging industries. Speaking at the SEMI China Members Day 2019 in Shenyang, Zheng Guangwen, secretary-general of ICMTIA and Shenyang IC Equipment Industry Technology Innovation Strategic Alliance, said that the city, as a key IC equipment industry base in the upstream of China’s industrial chain, hopes to enter the international community in part by leveraging SEMI’s global platform. Zheng Guangwen, Secretary General, ICMTIA and Shenyang IC Equipment Industry Technology Innovation Strategic Alliance More than 150 representatives from member companies gathered at SEMI China Members Day 2019 to discuss China’s semiconductor industry investment and capital dynamics and semiconductor market trends. The event sought to promote stronger communication and interaction between the upstream and downstream of the semiconductor industry chain. The forum was co-sponsored by SEMI China and Shenyang Science and Technology Bureau and co-hosted by ICMTIA and Shenyang IC Equipment Industry Technology Innovation Strategic Alliance. Lung Chu, President of SEMI China Opening the event, Lung Chu, president of SEMI China, set stage for the discussion by noting that global semiconductor industry has been booming since 1957, reaching another record high of $470 billion in sales last year as it faced a critical juncture, with industry growth slowing in the first half of 2019. The slowdown was predictable and is temporary, a natural stage in the industry’s cyclicality. From a macro point of view, the development of advanced technology requires huge investment. There was an obvious gap in investment between enterprises, which often leads to the stronger become much stronger. Under these circumstances, it is very important for China to master key technologies and products during the process of catching up and surpassing. Each region should focus on its strengths.Enterprises should do their own business in a low-key way and keep a prudent and optimistic attitude. The number of SEMI China members has reached a new high. SEMI China is committed to becoming the best partner to realize China's semiconductor dreams. In promoting the development of global semiconductor industry and China's semiconductor industry, SEMI has continuously gathered strength and actively organized rich activities to promote the sustainable growth of Chinese semiconductor enterprises through international cooperation. Zhao Rigang, Director of SCTB, Shenyang Science and Technology Bureau Zhao Rigang, director of SCTB at Shenyang Science and Technology Bureau, pointed to the importance of SEMI’s pivotal role and global influence in cultivating cooperation between international and domestic industries including Shenyang’s IC sector. Speaking at the SEMI China Members Day 2019 in early June, Rigang said the growing importance of chips in China is a key catalyst for Shenyang’s rise as semiconductor sectors domestically and abroad invest heavily in a new generation of information technologies such as mobile Internet, cloud computing, big data, Internet of Things. Kang Jin, General Manager, SMIC Beijing For China’s semiconductor industry to flourish, the region must improve its IC supply capacity just as it has brought its PV industry to full maturation, said Kang Jin, general manager of SMIC Beijing. The key to developing China's integrated circuit industry, he said, lies in building a robust semiconductor supply chain. Zong Runfu, Chairman and General Manager, KINGSEMI Semiconductor Equipment Supply Chain DevelopmentLocalization has enabled KINGSEMI to optimize its technology design capabilities to produce high cost-performance equipment for greater competitive advantage, saidZong Runfu, chairman and general manager of KINGSEMI. While the localization rate of supply chain construction was over 50 percent, the localization rate for front-end equipment is still low. Zong Runfu said localization is imperative not only to lowering costs, but also to ameliorating the supply-guarantee rate, maintaining quality and shortening the delivery cycle. Russell Li, VP of Marketing and Business Development, WLCSP Packaging Solutions for 3D Active Sensing DevicesInternet of Things (IoT), artificial intelligence (AI), 5G and other technologies are starting to become a part of daily life as more sensors find their way into new retail stores and smartphones, a trend that will continue as autonomous transportation begins to take hold, said Russell Liu, VP of marketing and business development at WLCSP. The move to bring more human-like capabilities to technology is driving the implementation of perception function in devices, with passive sensors giving way to active sensors and machines translating the physical world into a 3D view through the eyes of a 3D camera. What’s more, the next generation of IoT devices will feature more integrated processors including signal processors, caches, sensors, photons, RF and MEMS, bringing the challenges of miniaturization to system integration. Liu said miniaturization will only be possible by developing advanced packaging technologies that enable highly integrated processors for mobile devices and intelligent automobiles. Wang Ronghua, VP of Technology, Dalian Xinguan Technology Getting Ready for GaN Power Electronics EraGaN offers excellent performance in optoelectronics, RF and power electronics and will coexist with and complement silicon devices for years to come, said Wang Ronghua, VP of Technology at Dalian Xinguan Technology. However, the industrialization of GaN power devices still faces technical challenges in application, reliability, packaging, epitaxy, device and process – all barriers to market adoption. To overcome these hurdles, GaN power devices must meet the reliability and cost-performance requirements of applications to which they are best suited.Ronghau said that GaN power devices, such as cascade and p-GaN enhanced devices, now support end products, proof that the era of gallium nitride has arrived. “Gallium nitride is quite different from silicon in epitaxy, device design and key technology, which requires close integration of upstream and downstream industry chains for effective promotion,” he said. Billy Feng, Executive Director, J.P. Morgan Is the Semiconductor Industry Still Cyclical? Since 2008, the semiconductor cycle has waned, disrupting the traditional thinking of investors, equipment suppliers and logistics channel providers as investors’ appetite for the chip industry investments has grown, said Billy Feng, executive director at J.P. Morgan. The long-term prospects for the semiconductor industry remain bright. But after reaching historic revenue highs in 2017 and 2018, the industry – and investor expectations – will enter a period of adjustment. Dr. Adam He, Executive Director, CGP Tech Fund The unique gene of the semiconductor industry consists of the blend of its lofty requirements for quality, reliability and consistency; cooperation between upstream and downstream sectors; internationalization; and a powerful ambition to innovate, said Dr. Adam He, Executive Director of CGP Tech Fund. He described Chinese chip enterprises he often encounters as falling into one of two entrepreneurial categories – IC experts and cross-border business people. Both want the answer to "how to make money and how to establish a solid competitive position?” He said. Adam believes that accessing the genes of the semiconductor industry is the answer to both questions and crucial to the maturation of China’s chip industry. The genes must be used to strengthen the Chinese manufacturing and materials sectors. Du Shanshan, Senior Analyst, SEMI China SEMI Market Outlook: Fab Investment, Equipment and Materials Market ForecastsEmerging technologies have sparked explosive semiconductor industry growth, said Du Shanshan, a senior analyst at SEMI China. While the industry will see a slight recession in 2019 due to memory market softness, trade wars and other factors, it is on stable footing for the long run. At the same time, China continues to optimize its IC industry chain, and semiconductor design and manufacturing companies have gradually grown in number. Over the next decade, the average growth rate of China's production capacity is expected to exceed 10 percent. Richard Feldman, VP of Global Expositions and Events, SEMI Richard Feldman, vice president of Global Expositions and Events of SEMI headquarters, presented the new SEMI Asia semiconductor business development plan to members and called on companies in mainland China, Taiwan and Malaysia to participate in SEMICON Europe to strengthen the influence of globalization.After the meeting, participants visited KINGSEMI Co., Ltd., Shenyang Piotech Co., Ltd, Shenyang SIASUN Robot and Automation Co., Ltd., Shenyang Fortune Precision Equipment Co., Ltd. and SKY Technology Development Co., Ltd. The event facilitated communications between upstream and downstream companies. SEMI China Member Day 2019 Group Photo Cherry Sun is a marketing manager at SEMI China.

In testimony today before a U.S. government interagency panel considering tariffs on $300 billion worth of Chinese goods, SEMI called for the removal of about 30 tariff lines, which cover items central to the semiconductor manufacturing process.Mike Russo, vice president of global industry advocacy at SEMI, explained in his testimony that while SEMI strongly supports efforts to better protect valuable intellectual property (IP), tariffs will not help address Chinese trade practices, and will ultimately have significant and unintended consequences.SEMI asserts that these tariffs will harm not only companies operating in the U.S., but other companies as well in the semiconductor supply chain by increasing costs, introducing uncertainty, and most problematically, stifling innovation. Collectively, SEMI estimates that this round of tariffs will cost its 430 U.S. members millions annually in additional duties. All told, SEMI estimates that all U.S. and Chinese retaliatory tariffs will cost members nearly $800 million in annual duties.SEMI’s full written comments note that these tariffs, on top of those already in force and the retaliatory tariffs, will hamstring the industry. The tariffs seem to target firms for simply operating in China. Given that tools, materials, and related products are extremely complex, precise, and difficult to manufacture, it is unreasonable to believe that a constituent component can simply be replaced with a part or tool from another source. Further, this U.S. government approach does not take into account that many items subject to these tariffs are not available, at sufficient quality and cost, from domestic sources, or even non-Chinese sources.Over the past year, SEMI has submitted written comments and offered testimony on the three previous rounds of tariffs, which covered about $250 billion worth of Chinese goods, or about half of all imports from China. The tariffs hit various components in the electronics manufacturing supply chain critical to the semiconductor industry, including materials and equipment used to manufacture wafers, boules, and chips as well as test, inspection and sensing equipment. We urge SEMI members to review the $300 billion U.S. tariff list to determine the level, if any, of impact. We also strongly encourage members to review Chinese retaliatory lists as well. Any SEMI members with questions should contact Jay Chittooran, Global Public Policy Manager at SEMI, at [email protected].

Would you buy your next hotdog in parts, from un-coordinated suppliers? For example: Get the bun from a baker, the sausage from a butcher, mustard and/or ketchup and veggies from the nearest supermarket? If yes, you may find the sausage being too small, the veggies too big for the bun, and, when you finally finished adding mustard/ketchup and start eating, you may “enjoy” a cold sausage on a soggy bun!This “hotdog example” is just a very simple way to highlight the advantages of a well-coordinated semiconductor supply chain. What may be a few dollars and cents wasted in this hotdog purchase, can become millions of dollars lost to delays and inefficiencies during the roll-out of a new electronic system.Complexity is Increasing the ChallengeThe very innovative semiconductor industry is continuing to develop more complete and complex building blocks for electronic system solutions, with the intent of making our customers’ lives easier. However, every new technology takes increasingly more time for technical and business interfaces to mature before all the semiconductor supply chain members can serve customers in a smooth, efficient and cost-effective manner. In particular, coordination between design and manufacturing has always turned out to be in the critical path.SEMI, the manufacturers’ trade organization, and the Electronic System Design (ESD) Alliance, representing electronic design automation (EDA) tools vendors, developers of intellectual property (IP = ready-made building blocks for ICs) and IC design service providers, both recognized these challenges. Late in 2018, these two industry organizations decided to jointly address this painful, costly and often a very frustrating, yet critical path and became Strategic Association Partners, The goal is to establish a well-coordinated semiconductor supply chain.To make the value propositions of this partnership highly visible and demonstrate the first joint accomplishments, SEMI’s well-known SEMICON West conference and, in its first year, ES Design West, will be conveniently co-located in San Francisco’s Moscone Center from July 9 to 11, 2019. The synchronized schedules and geographic proximity of these events not only outlines the multi-faceted interdependence of manufacturing and design but encourages and enables conference attendees to do, what previously would have been viewed as “forming cross-border relationships.” It’s a new word now — please join the path to success and expand your network!Navigating SEMICON West and ES Design WestJust in case you are not yet planning to come to San Francisco early July, please check the Agendas-at-a-Glance for SEMICON West and ES Design West, to see how broad and valuable these parallel conferences are for your business. In addition, every customer, partner and semiconductor industry supplier can, from July 9 –11, walk from one conference section to the other, arrange face-to-face meetings, in dedicated meeting rooms, with representatives from both camps and discuss, from the first project planning step to the final production ramp-up, the many topics that need to be coordinated across parts or the entire supply chain to minimize delays and/or cost over-runs.Who Will Lead the Discussions?Conference attendees can, in addition to meeting many important supply chain partners face-to-face, hear about the latest technologies and market trends from key executives in our industry. Featured speakers are: David Pellerin, Head of Global Business Development, Amazon Web Services Lisa Su, President, and CEO, AMD Gary Dickerson, President, and CEO, Applied Materials Laurent Le Faucheur, Principal Engineer, Digital Signal Processing and Machine Learning, Arm, Ltd. Renee St. Amant, Ph.D., Research Engineer in Emerging Technologies and US Innovator of the Year, ARM Dean Kamen, President DEKA Research Development, Founder First and First Global Jeffrey Welser, Ph.D., Vice President and Lab Director, IBM Research-Almaden Dean Drako, President and CEO, IC Manage, Inc. Oreste Donzella, Sr. VP Chief Marketing Officer, KLA Corporation Prakash Narain, President, and CEO, Real Intent, Inc. Aart de Geus, Chairman, and Co-CEO, Synopsys, Inc. Manish Pandy, Fellow, Synopsys, Inc. Nate Baxter, General Manager, Development and Production Group, TEL US Like in previous years, SEMICON West and ES Design West offer a range of special features, addressing Smart Manufacturing, Smart Transportation, Smart MedTech and Smart Workforce development in dedicated pavilions as well as an AI Design Forum. Also, the many exhibitors from both camps will give conference attendees convenient opportunities to get to know new supply chain partners and/or refresh long-term business relationships. Search for the exhibitors you want to meet early July here. Questions to Ask for a Well-Coordinated Semiconductor Supply ChainIf I may, I would like to ask my many friends in the manufacturing camp to spend some time in the ES Design West section and ask the exhibitors a few questions, like: What can you do to get me to profit faster? To reduce development and unit cost? To improve yield, product quality, and reliability? When can you visit my team to discuss how your company can contribute to our goals?Vice versa, I would like to encourage my friends in the design camp to spend time in the SEMICON West section and ask exhibitors what their companies offer. When talking to manufacturers of IC, passive components or circuit boards, assembly and test houses, please ask very specific questions like: How can we help you reduce iterations between you and your customers? How can we help to improve IC test programs? How can we increase the throughput of your manufacturing equipment? How can we apply machine learning (ML) and Artificial Intelligence (AI) to minimize equipment downtime, improve yields and/or shorten production ramp-up?I can assure you that you’ll not only win great friends “across the border” but will be very impressed by the expertise you’ll find in the other camp and the willingness for and benefits of cross-border cooperation.I look forward to meeting you at SEMICON West and ES Design West. Also, if your schedule allows, mark your calendars for the June 12 MEPTEC Luncheon at SEMI in Milpitas, June 18 for the GSA’s Silicon Summit in Santa Clara and June 25 to 27 for the IMAPS SiP Conference in Monterey, CA. Hope to see you at one or all of these important events!Article originally published in 3D InCites. Herb Reiter is president of eda 2 asic Consulting.

In March, the decline in week-over-year chip sales appeared to be slowing, providing a glimmer of hope for the beginning of a new cycle. However, the recent rapid escalation of the tariff war between the U.S. and China heaped more uncertainty on the industry and visibility continues to remain low. 

Today, the U.S. Trade Representative (USTR), as part of its Section 301 investigation into China's trade practices, released a list of approximately $300 billion worth of Chinese goods, including a number in the semiconductor supply chain, that would face a tariff of up to a 25 percent. SEMI is working with members to assess the industry impact and will submit written comments and testify against the tariffs at a public hearing scheduled for mid-June.SEMI encourages members to review the new list and determine the level, if any, of impact.Today’s announcement follows last Friday’s tariff hike from 10 percent to 25 percent on $200 billion of imports from China. All told, the U.S. already has levied tariffs on $250 billion of Chinese goods that include materials and machines critical to semiconductor manufacturing. The expanded list released Monday would impose tariffs on essentially all imports from China. For its part, China has announced retaliatory tariffs, but more are likely coming.SEMI has been steadfast in its opposition to these tariffs and other barriers to global commerce. Over the past year, SEMI has submitted numerous written comments and offered testimony on the damaging impact of tariffs to the semiconductor industry. While SEMI strongly supports efforts to strengthen intellectual property protections, we believe that the tariff increases will do nothing to address concerns over China’s trade practices but, instead, harm companies in the semiconductor supply chain by increasing business costs, introducing uncertainty and stifling innovation.SEMI will continue tracking ongoing trade developments. SEMI members with questions should contact Jay Chittooran, global public policy manager at SEMI, at [email protected].

In 2016, the then-Secretary-General of the United Nations, Ban-Ki Moon, stated “Saving our planet, lifting people out of poverty, advancing economic growth. These are one and the same fight. We must connect the dots between climate change, water scarcity, energy shortages, global health, food security and women’s empowerment.” The SEMI Talent Forum, 2-3 May, 2019 in Bristol, UK will explore new opportunities and challenges of the digital era and the industry’s need for talent and the knowledge and skills in automation, computerization and digitization to drive tech innovation. Serena Brischetto of SEMI spoke with professor Michael Czerniak, Environmental Solutions Business Development Manager at Edwards, about how digitalization impacts all these key areas and will be instrumental in helping humanity shape the future. SEMI: The preservation of the global environment and the talent shortage are probably two of the most critical challenges confronting the semiconductor industry. What is the Edwards position on these issues? Czerniak: When I started in the industry, climate change was a new concept and scientific investigation was in its infancy. Now it is a well-understood phenomenon and its impacts will only be minimised by the implementation of better technologies, nearly all of which depend on digital technology and a talented workforce to drive new innovation. This is mission-critical not only to Edwards, but also to the digital industry, and indeed our common future.SEMI: Edwards celebrates 100 years of empowering innovative people. How do you help electronics shape the future and advance life standards? What is your secret recipe?Czerniak: Edwards plays a key role in enabling semiconductor manufacturers by making the electronic circuits, also commonly known as chips, on which the Digital Age is built. Our secret recipe is: nothing! We literally have no molecules at all, i.e. vacuum, which enables the intricate processes like plasma chemistry taking place. Those are the processes used to sequentially deposit and remove the thin films that constitute a modern semiconductor device. We also remove harmful and global-warming gas exhausts from these processes to minimise the environmental impact of this amazing industry.SEMI: What is stimulating about semiconductors and could you give us an example of how Edwards is helping remove harmful and global-warming gases?Czerniak: I work in environmental science both at Edwards and also here in Bristol in the School of Chemistry. My least-favorite gas is called CF4. Not only is it thousands of times more impactful as a global warming gas, but also it has an atmospheric lifetime of 50,000 years. Using abatement technology pioneered by Edwards, emissions of this gas into the atmosphere produced by this industry, have been reduced by up to 95%. That’s certainly something to make you feel good about after a day at work!SEMI: Edwards was honored with the SEMI Diversity and Inclusion award and also for the company's 100th anniversary at the Industry Strategy Symposium (ISS) Europe in Milan in early April. What is particularly exciting about Edwards?Czerniak: Edwards is and always has been a very inclusive place to work, not least because it is a global company, reflecting the scope and geographical reach of the semiconductor industry as a whole. This provides a great variety of career paths locally at one of our many global manufacturing sites, or on a global scale, as we need to be where our customers are.SEMI: What are your expectations regarding the forum in Bristol, and for the future ahead? What is the status of the semiconductor workforce development scenario in your opinion? What can we do more?Czerniak: My main hope for the Talent Forum in Bristol is that the profile of the semiconductor industry will be raised amongst students considering their future career options to the point where they seriously consider applying for positions in this field. This applies to students from all disciplines as they are all needed to help develop the Digital Age, and more events like this can only help spread the message about the exciting opportunities and challenges available.Michael Czerniak started his professional career in the semiconductor industry with Philips, initially in the company’s UK R+D labs and subsequently in the fab in Nijmegen, Holland. He then held marketing roles at UK-based OEMs Cambridge Instruments, VSW and VG Semicon before joining Edwards 21 years ago. Michael has authored numerous published articles and patents, co-chairs a SEMI standards committee, participates in the IRDS, is a UK PFC expert on IPCC and has authored chapters on Vacuum and Environmental issues in the Semiconductor Manufacturing Handbook. Michael became a Professor in the School of Chemistry at the University of Bristol in September 2018. Serena Brischetto is a marketing and communications manager at SEMI Europe.

When will the memory market likely show signs of bottoming out? Following is an analysis of the current memory climate using the Memory Inventory Cycle Index introduced in this SEMI two-part article series in October 2018.

MedTech, autonomous driving and other disruptive technologies will be in focus at the SEMI Industry Strategy Symposium (ISS Europe), 31 March - 2 April 2019 in Milan, Italy, as top European executives, researchers and academics gather to explore solutions to the region’s most pressing strategic, economic and social challenges. Ahead of ISS Europe, SEMI spoke with Mark Purdy, managing director and chief economist at Accenture Research, about Accenture’s Business Futures – four different future worlds set in 2025 based on the collision of trends across demographics, geopolitics, technology, and economics – and what these futures will mean for markets, workforces, operating models and industry value chains. SEMI: At ISS Europe in Milan, you will kick off the symposium highlighting market opportunities of the digital economy and how companies must adapt to competitive challenges. What inspired Accenture’s Business Futures four world scenarios?Purdy: The impetus for our Business Futures really stemmed from a certain dissatisfaction with current approaches to thinking about the future. We were struck by the following puzzle. First, there is no shortage of techniques for looking at the future, from forecasting to trends analysis to conventional scenarios. Second, most decision-makers have more or less the same access to information on global trends. Yet, time and again, we hear stories of businesses going bust or facing major challenges precisely because they failed to anticipate major changes in their industry.The paradox is that we have so much information, but so little real understanding of how the future actually unfolds. So that set us thinking about how to develop a new approach, based on a combination of detailed trend analysis, expert input and creative storytelling – which is what we call “Business Futures.” SEMI: Of demographics, geopolitics, technology, and economics, which trend do you see as particularly critical?Purdy: Actually, the essence of our Business Futures thinking is that it is the collision or combination of different trends – across economics, technology, demography, etc. – that shapes future outcomes, rather than individual trends per se. To a certain extent we tend to become fixated on specific trends and this can lead us astray or cause bad decision-making. For example, in the early 2000s many people saw very favorable trends in the U.S. economy – strong capital inflows, rapidly rising consumer spending, surging stock markets, and rising home ownership rates. Each trend in isolation looked strong and sustainable. But we failed to see how the combination of these trends was fueling risky financial innovation that would eventually lead to the financial crisis and great recession.Technology of course is a key trend. We are seeing tremendous advances in next-wave technologies such as robotics, machine learning, intelligent objects, 5G and virtualization. But we can only truly understand the impact of the technologies – and the business opportunities and challenges they create – by viewing them against a wider backdrop of changes in society, demography, geopolitics and economics. That is what Business Futures strives to do.SEMI: What will these different futures mean for markets, workforce, operating models and industry value chains?Purdy: There will be profound changes in how we think about all of these areas. Markets will become much more personalized and interactive. Technology will be increasingly integrated with humans, fueling innovation in areas such as personalized healthcare and preventative medicine. Our notions of distance and capacity will be upended, as new virtualized services enable new ways of reaching underserved customers. Consumers will become increasingly involved in the creation and design of products and services. New methods of innovation, powered by AI and virtualization, will come to the fore. New entrants will come from unexpected quarters, enabled by new technology. The upshot will be massive disruption and disintermediation of value chains across many sectors.SEMI: What can Europe do to prepare?Purdy: There are no simple answers, and the correct course will vary by country, but there are some basic things to get right. First, different countries need to understand their comparative advantage – for example, whether it is in services, new technologies, advanced manufacturing or resources – and work with the grain of these different futures. Second, countries need to ensure that they have the basic conditions – regulation, organizational adaptability, workforce flexibility, skills, and innovation infrastructure – to capitalize on the productive potential of new technologies such as AI, virtual reality, and the Internet of Things (IoT). Third, we need to create educational systems and workforce learning methods that emphasize creativity, problem solving and innovation – precisely the skills that will be most needed in an age of intelligent machines. SEMI: What are your expectations for the summit in Milan and for the future?Purdy: I’m very much looking forward to the ISS Europe Summit in Milan. As an economist, I believe we are at a pivotal moment in the semi-conductor industry, driven by waves of technological change and rising geopolitical frictions and uncertainty. With so many industry leaders and experts coming together at the Summit, I’m confident that our discussions will help point a way forward!Mark Purdy is managing director of economic research at Accenture Research. His research examines issues at the intersection of economics, technology and business. He has published widely in tier-1 media and specialised publications on topics such as China’s economy, emerging-market geographic strategy, inclusive economic growth, business futures and the economic impact of new technologies such as the Internet of Things and artificial intelligence. A graduate of Trinity College Dublin, he speaks on these topics at conferences and seminars around the world.Serena Brischetto is a marketing and communications manager at SEMI Europe.

SEMI is excited to recognize Katie Maloney of Edwards Vacuum as the SEMI Spotlight on Women Honoree for Q1 2019!Spotlight on SEMI Women celebrates the many accomplished women who work in the global microelectronics industry. Nominees in the quarterly spotlight include women who are beacons of knowledge, leaders of organizations and initiatives, hidden heroes and innovators in our industry. They are volunteers, protectors, intellectual disruptors and activists. Learn how you can nominate a woman for Spotlight on SEMI Women.With nearly 20 years in the microelectronics industry, Katie Maloney has always been a leader and agent of change. She launched her career pathway as a student at the University of Notre Dame on an ROTC scholarship. Her passion for science and technology led to a degree in aerospace engineering. After graduation, Katie began her military commission in the United States Navy as a Division Officer and Command Training Manager within the Nuclear Engineering school. Katie ultimately decided she wanted to manage people while continuing to focus on technology as a fundamental aspect of her career. Driven by a vision for her future, Katie worked full-time and attended the University of Central Florida, earning a master’s degree in engineering management. Katie’s leadership continued to shine despite her workload, and during Katie’s commission the U.S. Navy recognized her for multiple accomplishments. Most notably Katie was awarded “Instructor of the Year” for her classroom teaching.Katie’s journey at Edwards Vacuum began 10 years ago as a site manager for its largest customer. Through her strong leadership skills, Katie has made a difference at Edwards Vacuum, exemplified the semiconductor industry skill set, and helped customers meet their goals. The Edwards executive management team has recognized Katie’s creative thinking. After her recent promotion to business line manager responsible for a Global Account team, Katie put her ideas and leadership to work by mobilizing her team to drive significant improvements in EUV development, contract management and team building at Edwards. Katie’s military experience shaped her career, a formative influence that inspired her passion early on to support military veterans by helping them transition from military to civilian life. She understands the valuable skillsets veterans bring to the microelectronics industry and she dedicates time to help them understand how their skills can translate into opportunities.Cristina Sandoval is manager of Workforce Development at SEMI.