All In: Placing Bets in the New Era of Mobility
Mobility is clearly a key growth market for semiconductors. In 2018, every new vehicle featured semiconductors worth an average of 370 dollars. By 2021, this figure is set to rise to around 406 dollars (source: ZVEI). Semiconductors are at the heart of many key innovations for the powertrain, vehicle automation, connectivity with on board and backend AI, cockpit and more. Tim Frasier from Bosch will provide a perspective from the world’s largest Tier 1 automotive supplier, Bosch, on where the industry is headed. Attendees will gain perspective on where to prioritize and strategize for growth as mobility transforms. He’ll discuss the role of adaptive organizations and how the industry can work together to achieve the promise of new mobility technology.