autonomy

As the amount of electronics in automobiles continues to increase, it is becoming more common to hear a vehicle referred to as a “computer on wheels.” To that end, innovation occurs at the intersection of automotive and microelectronics so that leveraging synergies and contemplating joint initiatives becomes crucial in shaping the future of both fields. In this two-part article, we will discuss the current trends in the automotive industry, which are to a large extent driven by microelectronics, and will reflect on the transition from “just the vehicle” to “the mobility ecosystem.”SEMI encourages its members to partner in seizing opportunities in safe, efficient, and convenient mobility solutions. Before diving into specific opportunities that the automotive industry offers to electronics companies, we will start by taking a closer look at this sector and the current trends.Automotive or Mobility? Shaping the New EcosystemThe automotive industry and its supply chain of vehicle manufacturers and component suppliers has been evolving for decades around the sales of vehicles. The customer groups used to be fairly well established with individual consumers and commercial entities, the latter often as fleets. The automotive industry has grown in depth by vertically integrating design, manufacturing, sales, service, accessories, etc. More recently, the traditional players have also begun to venture into mobility services such as car sharing, showing their ambitions to become “mobility providers.”The term “mobility” has been used increasingly instead of “automotive” for about a decade now. This reflects the more recent transition to creating businesses and functionalities around the sales of miles. In line with this, the industry’s perspective is also shifting toward use-cases and experience rather than just focusing on the vehicle or plain transportation. Much of this transition from “vehicles to miles” is driven by key trends that require massive use of microelectronics, in particular autonomous driving and electric vehicles.One of the key questions to raise for SEMI members is: at which stages should the supply chains for the microelectronics and mobility industries interact with one another to shape the evolving ecosystem? In order to answer this question, we will examine the four main trends shaping the future of mobility represented in the acronym “ACES”: Autonomous, Connected, Electric, Shared.ACES – Autonomous, Connected, Electric, SharedThese four trends, together with the broader transition from “vehicle to miles,” also include newcomers “disrupting” the industry and changing it for good. Basically, every mobility player, traditional or new, is taking ACES (or CASE) into consideration at the moment.Autonomy: computers are taking over the task of driving from humans, first through advanced driver assistance systems (ADAS) and then at some point with complete self-driving. Following the levels of automation from zero to five, as defined by SAE International[1], the current market frontier is SAE Level 2, which means the vehicle can under certain situations (e.g. highway) drive itself but has to be monitored by the driver at all times. Many industry experts assume that artificial intelligence and computing power hold the key to higher levels of automation.Connectivity: vehicles are increasingly exchanging data with a central hub and with one another through cellular, WiFi, satellite, etc. At present, there are mostly entertainment and convenience offerings on the market, but maintenance and safety functionalities are emerging. One key differentiation between solutions is whether connectivity is “built-in” with embedded OEM solutions, “brought-in” (e.g. smartphone apps independent of vehicle or dashboard navigation systems), or “tethered” (e.g. smartphone used as communication gateway).Electrification: traditional mechanical and fossil-fuel-powered vehicle driveline components are increasingly being replaced by electrical components. The spectrum includes hybrid electric vehicles (HEV), plug-in HEV (PHEV), battery-based electric vehicles (EV), and hydrogen fuel-cell vehicles (FCV). The transition from traditional to electrified driveline technology requires more and more diverse electronics, such as more control systems, sensors and high-voltage systems. Ultimately though, the transition requires fewer systems, i.e. ignition, injection and multiple other systems being replaced by high-voltage power electronics and battery monitoring.Sharing: a growing number of consumers are seeking convenient access to mobility to get “from A to B” while viewing vehicle ownership as a burden rather than a benefit. Typical forms of this trend include car-sharing, ride-sharing, ride-hailing, micro-mobility, and micro-transit. Mobile computing enables much of the convenience that shared mobility offers, such as instant access, competitive and convenient payments, and flexible work opportunities (i.e. “gig economy”). Therefore, electronics, connectivity, and computing all play an important role in this trend.SEMI as the Natural Convener for Industry Exchange and ProgressClearly, for all four of the ACES trends, microelectronics play a crucial role in driving mobility innovation and making future solutions safe, efficient, and convenient. Based on this, mobility represents one of the largest opportunities for semiconductors: by 2025[2], a projected 14% of all integrated circuits produced globally will go into vehicles. As the trade association representing the complete microelectronics manufacturing and design supply chain, SEMI is positioned as a natural convener of experts for cross-industry and pre-competitive exchanges with the automotive supply chain. This positioning led to the foundation of the Smart Mobility initiative at SEMI, in part, to facilitate collaboration across these increasingly interdependent supply chains. The second part of this blog will present opportunities for electronics based on the ACES trends in the automotive industry, along with an overview of the Smart Mobility initiative.[1] © SAE International from SAE J3016™ Taxonomy and Definitions for Terms Related to Driving Automation Systems for On-Road Motor Vehicles (2018-06-05), https://www.sae.org/standards/content/j3016_201806/ (retrieved 05/5/2020)[2] Source: IC InsightsMicroelectronics Power the Future of Mobility – Part 2: Opportunities for ElectronicsBettina Weiss is Chief of Staff and Global Smart Mobility Lead at SEMI. Sven Beiker is Smart Mobility Consultant at SEMI.

Jason Jelinek, a software technical manager at John Deere Electronics Solutions, has parlayed his more than two decades of embedded software engineering experience into commercializing controls and sensing technologies for rugged/harsh environments, including agriculture/off-road and aerospace. During his keynote at the upcoming FLEX and MEMS Sensors Technical Congress 2019, February 18-21 in Monterey, Calif., Jelinek will address the driving need for advanced sensing technologies that will fuel the continued growth of autonomy in agriculture.SEMI’s Maria Vetrano asked Jelinek to help FLEX/MSTC attendees understand his vision of autonomy in agriculture, which heavily leverages advanced sensing technologies to help farmers master equipment logistics, handle vehicle- and fleet-level operational efficiency, and manage the entire lifecycle of crops.SEMI: Did autonomy in agriculture start with autonomous equipment, such as tractors and combines?JELINEK: Automation, the first step on the road to autonomy, has been occurring in agriculture for a long time. Over the past 100 years, automation has dramatically reduced manual effort and simplified jobs in farming, allowing operators to focus more on administrative and other aspects of their work.The evolution of the combine is a good example of automation in agriculture. Long ago farmers would use a scythe to cut down the crop before bundling or stacking it up. Later they would manually thresh and winnow the crop to get the grain. Over time, we developed windrowers to cut the grain, threshing machines to separate the grain from the chaff, and winnowing machines to get only the grain. Combines now “combine” all those steps to go from grain on the stalk in the field to grain in the hopper. One person in a combine can do the work that once required many people and animals — all in a much shorter timeframe. We are now looking at automating harvesting to maximize yield and reduce fuel consumption. The AUTOTRAC feature on John Deere machines is a recent example. AUTOTRAC divides a field into rows based upon the parameters of the machine in operation, supporting hands-free driving with very high accuracy. It allows consistent, accurate rows for tilling, planting, crop treatment and harvesting, saving considerable time, improving overall quality and freeing the operator to do other work while in the vehicle.The Exact Emerge and Section Control features (which also use AUTOTRAC) will spur greater future autonomy. Control over both the seed spacing (Exact Emerge) and when the machine drops seeds (Section Control) prevents overseeding and provides the right seed-spacing for optimal crop production.As we look to the future, sustained growth in automation of jobs will enable the development of fully autonomous equipment. Currently, however, skilled operators are still closely involved in job management and execution. To realize greater autonomy, we will need machines that make the decisions once made by people.SEMI: How will autonomy in agriculture change the ways that we grow and harvest food — and even affect when we sell it?JELINEK: Autonomy will lead to more efficient production, reducing fuel, fertilizer, herbicide and water requirements. It will also enable fewer people to do more of the work.Let’s start with conditions that are hard, even impossible, to control: weather and staffing.While farming is still tied to the weather — and will remain so for some time — more efficient operations will allow tilling, planting, spraying and harvesting of fields to occur in shorter time windows that more easily match conducive weather conditions.There is also a human-resource issue: The agricultural industry must compensate for population decline in the rural areas where farmers operate. Doing more with less is essential for agriculture to continue to meet the rising food and clothing demands of the world’s population.SEMI: To what degree will we see artificial intelligence in autonomous agricultural systems?JELINEK: While autonomous systems had their start at the vehicle level, they will one day move to the entire fleet, providing suggestions on when the owner should execute operations. Autonomous systems may also help owners to decide when to store or sell crops, based on market conditions, operating costs and desired margin levels. That’s the initial level of artificial intelligence that I foresee.SEMI: How can sensing improve autonomy in agriculture?JELINEK: The challenges we face in agriculture are many, but technology will help us meet them. We must transfer responsibility for operations and decision-making from the skilled operator to the intelligent machine. Through increased use of sensing, we can gather large amounts of data, which autonomous agricultural systems will process, communicate and interpret to streamline jobs and boost agricultural production.SEMI: What would you like FLEX/MSTC attendees to take away from your presentation?JELINEK: I would like FLEX/MSTC attendees to understand the environment in which agricultural sensors need to operate. We need sensing solutions that will survive and thrive in rugged, outdoor variable environments to support the automation that will fuel autonomy.I would also like to engage suppliers in the application of current technology to meet our sensing needs.Jason Jelinek will present Autonomy in Agriculture at FLEX/MSTC on Tuesday, February 19 at 9:00 am.Register today to connect with him at the event. To learn more, click here.MSTC Flex 2019 is organized by the MEMS Sensors Industry Group (MSIG) and FlexTech. Maria Vetrano is a public relations consultant at SEMI.