Electronic System Design Alliance

Babak A. Taheri, Ph.D., the CEO of Silvaco, about the challenges of tuning and optimizing semiconductor manufacturing processes and how AI might be applied to reduce time and costs. Silvaco is a member of the ESD Alliance, a SEMI Technology Community.

Charles Shi, Principal, Senior Analyst, Needham & Company, LLC., recently offered an upbeat assessment of the electronic design automation (EDA), silicon intellectual property (IP) and services industries, or what SEMI refers to as the electronic system design (ESD) ecosystem.

Dr. Lanza, Managing Partner of Lanza techVentures and 2014 winner of the Phil Kaufman Award for Distinguished Contributions to Electronic System Design, addresses why he believes semiconductors in MedTech is about to become the next big thing.

Even though microchips continue to get smarter, vital security gaps continue to be exposed through such hack attacks as Meltdown, Spectre, and in recent weeks, Plundervolt. Researchers continue to discover open doors in chip architectures for malicious players to steal increasingly sensitive data, hide the identity of counterfeits, or tamper with electronics systems most anywhere along the global microelectronics supply chain. Today, it’s impossible to have full visibility of the distributed chip making process – from design and fabrication to packaging, testing and delivery. That’s why our industry’s future hinges to a large degree on establishing a hardware root of trust throughout the silicon’s operational lifecycle. Trust but verify! It’s easy to say, but how do we do it?To gain insights, SEMI interviewed Dr. Mark Tehranipoor, currently the Intel Charles E. Young Preeminence Endowed Chair Professor in Cybersecurity at the University of Florida’s Electrical and Computer Engineering Department. A foremost authority on microelectronics security and trust, counterfeit electronics detection, and supply chain risk management, Dr. Tehranipoor will be a keynote speaker at the SEMICON Taiwan Security on Chip Summit, Friday, September 25, where a full program of industry leaders will address key security challenges and solutions involving IoT, systems on a chip (SoCs), integrated circuits, physical unclonable function (PUF) technology, future design, certifications, managed services, and more.For additional insights and to hear Dr. Tehranipoor’s full presentation, register for SEMICON Taiwan 2020, which SEMI is holding as a hybrid event with both a virtual format and an in-show program September 23-25.SEMI: What are the major uncertainties in providing the hardware root of trust within the cyber domain?Tehranipoor: One of the most critical issues we’re dealing with now is loss of control over the process of designing and fabricating integrated circuits and systems. This has happened along with globalization and the movement of supply chain operations overseas to lower costs of nearly all goods, including electronics products and semiconductors. As skill sets, talent, design and fabrication have all shifted offshore, concerns have also risen about security controls across the many different segments of the microelectronics supply chain.For example, when you think about the security of military, space, transportation, power grids, financial or other networks, it becomes a major concern if you cannot trust the underlying electronics system that runs them. New SoCs are also holding more sensitive data around encryption keys, biometrics, personal information or banking data. And as reports escalate about cybersecurity gaps at the electronics part level, it’s increasingly important to establish a hardware root of trust. Today, it’s not enough for a buyer to just call up the design house and verify the electronic ID of an asset. The ID might match, but the device could have been tampered with or replaced with a counterfeit somewhere along its end-to-end journey. Unlike software or networks where problems can be automatically identified, upgraded and fixed, verifying electronic hardware is a costly and time-consuming process, especially when they’re as complex as microchips. It can take months to deconstruct, reverse engineer, inspect, and authenticate a chip. By then, discovery of any security breaches is too late.When addressing the security of electronics systems, there are three important features to keep in mind. First, there’s confidentiality. The device shouldn’t leak information to an unauthorized user. Second, there’s integrity. Unauthorized users should not be able to manipulate an SoC’s sensitive data. The third feature is availability, which can be a result of Denial of Service (DoS) attacks. If the device is under attack and can’t access your online service or network, you must still have security measures for your electronics system to be available in a safe mode while you simultaneously identify the problem, recover from it, and return to normal functions.SEMI: What framework should be followed to establish greater trust and confidence across the entire microelectronics supply chain?Tehranipoor: In the United States, we recognize it may not be possible to bring all manufacturing, design, and delivery teams back to this country and have them certified by the U.S. Department of Defense. You could do some of it, but it would be very costly and complex to bring back all the design, fab, testing, and packaging operations involved with electronics systems and still have complete control.The most practical approach is to make sure we design electronic systems with security and trust in mind from the start. We need to provide security features up front throughout the extended supply chain – into the design flow, fab flow, and out into the field to make it easier and faster for anyone at any point to verify the authenticity of an electronic system as well as identify and mitigate a problem. Finally, we have to remember that we are all in this together – designers, developers, packaging facilities and fabs. We can’t just blame semiconductor manufacturers or any other single entity. As a result, we must be cooperative and collaborative by focusing on this issue as a consortium. Everyone in this ecosystem must come to the table, share best practices, establish standards, and initiate best practices for device to system authentication.SEMI: How can SEMI and the SEMI Electronic System Design (ESD) Alliance help the industry meet these challenges?Tehranipoor: It’s certainly of utmost importance for members of organizations like SEMI and its ESD Alliance committees to jointly develop and adhere to standards or guidelines that establish hardware root of trust across all participants in the global supply chain. At the same time, such alliances should make it a high priority to protect each company’s intellectual property (IP). Collectively, we need resolutions that allow us to develop unique IPs and more easily trace, identify, and verify the authenticity of electronics systems as they flow throughout the end-to-end electronic supply chain. Great efforts are under way and progress is being made. But it’s not enough. Clearly, more needs to be done to establish root of trust standards at the chip level.I can’t emphasize enough the importance of consortia like the SEMI ESD Alliance to create an environment where industry, government, and academia can come together, share best practices and even case studies on how they handled security vulnerabilities and breaches. We understand that not everyone wants to share their security problems, vulnerabilities, or attack surfaces, but learning from each other’s experiences can have a tremendous impact on industrywide progress. If you don’t know what you need to address, you won’t be able to address it when it happens.I also encourage organizations like SEMI to create standards or guidelines that reduce the complexity of microchip designs for security purposes. Realtors often say there are three things to consider in finding a home that will appreciate in value: Location, location, location. To build more secure electronics systems, my mantra is: Automation, automation, automation. Complexity is the enemy of security. By using automation to simplify security mechanisms and detect inconsistencies, it will be easier to find and fix security problems, not to mention lower costs at the same time. SEMI: What will an attendee take away from your talk at SEMICON Taiwan?Tehranipoor: I have a large team of researchers who day and night spot vulnerabilities by attacking and assessing data from different electronic systems set up in our labs. Attendees will see real-world examples and lab animations that show how electronics systems can be hacked most anywhere across the supply chain. They will also learn about step-by-step security solutions we have developed at the microchip level. We need to do a better job of protecting the security of our semiconductor assets and the electronic solutions or services they power. My call to action will be that we need to invest more in research and foster an environment of more open trust and cooperation. We can do this by bringing together different countries, companies, and organizations in the microelectronics ecosystem to overcome this major challenge.Dr. Mark Tehranipoor is currently the Intel Charles E. Young Preeminence Endowed Chair Professor in Cybersecurity at the ECE Department, University of Florida. He is currently serving as Director for Florida Institute for Cybersecurity Research (FICS), National Microelectronics Security Training Center (MEST), CYAN Center of Excellence, and ECI Transition Center. He also serves as Program Director of Cybersecurity for UF Herbert Wertheim College of Engineering. His current research interests include IoT security, hardware security and trust, and reliable circuit design.Samer Bahou is senior manager of corporate communications at SEMI.

Humanity has survived almost unimaginable challenges over the past 5,000 years of documented human history. From war, famine and natural disasters to the first global pandemic in the last 100 years, more often than not, people have relied on one another to survive and thrive again. As the industry association representing the global microelectronics industry, SEMI has similarly made collaboration and community integral to the fabric of its organization. From helping members to succeed through the COVID-19 pandemic to facilitating member-driven industry standards around environmental health and safety, materials, and manufacturing capabilities, this approach shows members that standing together is better than standing alone.On the eve of the 50th annual SEMICON West (July 20-23, 2020) — the first virtual edition in SEMI’s history — I spoke with SEMI’s vice president of technology communities, Michael Ciesinski, about the role of SEMI in tackling big challenges through an active member community intent on solving problems through collaboration.SEMI: How long have you worked with SEMI and in what capacity?Ciesinski: In January 2016, I started my second tour at SEMI when FlexTech, the industry consortium I’d been leading, became SEMI’s first strategic partner. Nearly two years into that role, SEMI President CEO Ajit Manocha asked me to form Technology Communities to engage members with common interests. After FlexTech, we brought on the Fab Owners Alliance, then MEMS Sensors Industry Group (MSIG), and later the Electronic System Design Alliance (ESD Alliance).SEMI now has more than 20 communities in all, including Smart MedTech, Smart Data AI, Smart Manufacturing, Electronic Materials, and Integrated Packaging, Assembly and Test.SEMI: What is your role with Technology Communities — and how do members stand to benefit?Ciesinski: The leadership of Technology Communities ensures that SEMI’s benefits and services align to our members’ interests so we can provide member benefits that matter most. This spans forming communities where people hold common interests (e.g., advanced packaging) to facilitating standards that will promote intelligence in manufacturing (e.g., data standards for AI and machine learning) as well as providing R D funding.I’m especially proud that over the past three years, SEMI has brought more than $40 million in R D funding to our members, with most grants in the $500,000-$1 million range. We’ve been especially successful in securing funding in flexible hybrid electronics (FHE) through U.S. Army Research Laboratories (ARL), a model we first developed through FlexTech.Two recent recipients of FHE funding, GE Research and ITN Energy Systems, show how the grants are spawning partnership opportunities among commercial enterprises, R D organizations and universities. In developing lightweight, non-invasive wearables, including a human-performance sweat-monitoring patch that remotely analyzes sweat to detect hydration levels and other vital signs, GE Research is using key components such as sensors and lightweight batteries in its designs.ITN Energy Systems designed a flexible all-solid-state lithium battery that’s printed on light, flexible substrates to power small and incredibly thin applications.Universities are also benefiting by plugging into the SEMI ecosystem. In fact, 40-50 percent of funded projects are seeding commercialization by universities. This is another validation that SEMI’s collaborative, community approach to microelectronics is working.SEMI: Position, Timing and Navigation (PNT) is another hot area where SEMI has secured ARL funding. What makes this funding different and why is it important?Ciesinski: The PNT grant makes ARL funding available to the MEMS Sensors Industry Group (MSIG) members through SEMI for the first time. If you’ve ever lost GPS signal while coming out of a tunnel, you know how frustrating that is. For us, that’s an inconvenience, but for a healthcare worker in a remote location who’s waiting for a delivery of medication by drone, it could be life-critical. While that’s just one example of why we need PNT to operate when GPS isn’t available, I can imagine dozens of other important dual-use cases, including autonomous driving.SEMI: How else do Technology Communities benefit under SEMI?Ciesinski: Technology Communities need access to diverse resources to spur continuous innovation. Electronic Materials Group participants, for example, need to stay informed on regulations coming out of Asia, the U.S. and Europe that may affect their businesses. Where else other than SEMI can like-minded stakeholders congregate with people up and down the supply chain to determine whether industry-wide action is needed on regulation?SEMI: What is the importance of SEMI’s global footprint?Ciesinski: I’ve worked with many associations and managed major industry consortia. The clear advantage of SEMI is our global footprint. And that’s vital because microelectronics is a global industry involving a multitude of stakeholders that play essential roles in the supply chain.Let’s say you want to discuss EU regulations on hazardous chemicals. Rather than decipher these complexities alone, you can pick up the phone to speak with someone on SEMI’s European team to learn what’s critical.What if you’d like more information on the 20-plus new fabs that are going up in China? You can explore that question with our SEMI China or SEMI Industry Research and Statistics teams.SEMI: How has SEMI evolved over the years?Ciesinski: SEMI has a long history of providing what the industry cares about. We started in trade shows and pivoted to industry standards. We began with small silicon wafers and wafer carriers, and now within the span of 50 years we’re working on data-format standards that will support the application of AI and machine learning (ML) in the semiconductor industry.While highly varied today, data-format standards will help component manufacturers refine processes to create more efficient solutions. This ARL-funded program, which pairs SEMI members with the grant recipient, Cornell University, may offer dramatic gains in the productivity of semiconductor manufacturing.SEMI: How does SEMI’s approach to COVID-19 reflect core values of collaboration and community?Ciesinski: Together with Ajit Manocha, CMO Terry Tsao and other team members at SEMI, we pulled together a task force to help SEMI members navigate the pandemic.We tapped two existing groups, Environment, Health and Safety (EHS) and Information Technology Leadership (ITL) from the start, documenting their strategic and tactical approaches to help all members through the COVID-19 resource section of our website. The EHS section provides tips on facilities and meetings, employee policies, business travel and communications, while the ITL section lists insights on computing hardware for staff, licensing, networks, security and employee policies.Our EHS leadership team, which includes Entegris, Axcelis, Versum, and Intel, immediately started sharing best practices for sanitizing facilities. As a result of team meetings, SEMI EHS shared best practices on keeping the workforce remote and guidelines for returning people to work safely. From securing PPE and safeguarding employees and visitors by performing thermal scanning to outlining communications around potential employee exposures, EHS has provided meaningful resources for the benefit of all members.SEMI also took immediate steps in the area of advocacy. Our advocacy team in Washington, D.C., together with regional SEMI presidents around the world, have ensured that semiconductor facilities were and still are considered essential businesses in the U.S., Europe and Asia. That’s because microelectronics are foundational to fighting the pandemic.Microfluidics are critical to the Reverse Transcription (RT) Polymerase Chain Reaction (PCR) tests most commonly used for COVID-19. Sensors are embedded in the pulse oximeters that allow patients and healthcare professionals to monitor a vital rubric: oxygen saturation level. If oxygen saturation level drops into the low 90 percentiles or below, it may be time to go to the hospital for treatment.Microcontroller units are essential components in a wide range of hospital equipment, including the ventilators that may make the difference between life and death in the most seriously ill patients.SEMI: How can the ingenuity realized through microelectronics continue to help us tackle other big problems? Ciesinski: We have MEMS and sensors to thank for distributed intelligence, giving us the ability to put sensors anywhere, locally based in the field or in the packaging house.Food production is a prime example. Leveraging miniaturized wirelessly connected sensors, we can trace food through the entire production lifecycle, from the seed in the ground to the food in the warehouse and, ultimately, to the product that lands on the table.From larger enterprise such as IBM Food Trust to small startups, we’re using MEMS and sensors to improve crop yields so we can feed a human population that’s growing each year.There’s a sustainability piece as well. We’re using MEMS and sensors to reduce the amount of fertilizer or other nutrients or chemicals in the soil. That’s good for the environment and for the agricultural workers who labor in the fields.MEMS and sensors can also condense the time it takes to perform a specific task, conserving human resources.SEMI: Where do you think SEMI will go in the next decade?Ciesinski: Ten years from now, I believe we will still have our global footprint in place. I expect it will expand, particularly in Asia.We may also expand into new areas such as Latin America and Central America, which would provide at least two major benefits: People working in microelectronics would, I hope, have access to better quality of life. And diversifying the supply chain would allow nations and regions to have more control over the products they need, from PPE to medications, which may help us to better manage through the next pandemic.I am also hopeful that SEMI will be on the leading edge of helping our members communicate in much different fashion from what we have today. We’re already expanding beyond the paradigm of in-person meetings for standards meetings and conferences. As we move forward, I think we’ll see a hybrid solution to doing business, combining in-person meetings with virtual conferences and digital content that’s available 24/7.Whatever changes we see in SEMI, I’m confident that we will continue to see a global footprint in an industry association that prioritizes connections among members.Engage in the SEMI experience at upcoming SEMICON WestRegister today to hear from keynote speakers such as environmental advocate and former U.S. Vice President Al Gore, futurist and author Steve Brown, and IBM Research senior vice president and director Dr. John E. Kelly III, and Lea Gabrielle, special envoy of the Global Engagement Center for the U.S. State Department, at SEMICON West , July 20-23, 2020. Content will be live streamed and available on-demand. Michael Ciesinski is vice president of Technology Communities for SEMI, the global microelectronics industry association, appointed in August 2018. At SEMI, he directs activity for more than 20 industry groups, oversees the association’s R D funding program, and develops new technology initiatives to serve SEMI’s 2,400 members. Prior to re-joining SEMI, Ciesinski was president/CEO of FlexTech Alliance, an industry consortium focused on new methods of creating electronics. From 1995-2008, Ciesinski served in a similar role at the U.S. Display Consortium (USDC), a private/public partnership chartered with building the infrastructure for electronic display and flexible electronics manufacturing. Both FlexTech and USDC annually sponsor multimillion dollar technology development programs and provide industry technical, financial and market services. Ciesinski is a graduate of the University of Albany, NY, and a former member of the Dean’s Advisory Committee at California Polytechnic State University.Maria Vetrano is a PR consultant at SEMI.

Artificial intelligence and machine learning are reshaping electronic system design as consumer-facing companies like Facebook and Google design their own hardware. Electronic system design is enabling rapid changes and new innovation in automotive. Designing microchips for the commercialization of outer space faces stiff challenges.These are just a few topics that companies driving technology innovation in electronic system design will discuss at SEMICON Europa, 12-15 November 2019 in Munich, Germany. In the run-up to the event, SEMI spoke with Bob Smith, executive director of the Electronic System Design (ESD) Alliance, a SEMI Strategic Association Partner, about how the integration of the ESD Alliance with SEMI’s global platforms is extending design expertise in the worldwide electronics industry. Smith shared his views ahead of the SMART Design Forum, 14 November 2019, 14:30 to 17:00, at SEMICON Europa. Registration is open. Join the forum to meet experts from ESD Alliance and other key industry influencers. Attendance is free of charge for all SEMICON Europa visitors (Hall B1, TechARENA 1).SEMI: In August of last year, SEMI announced the ESD (Electronic System Design) Alliance joined SEMI as a Strategic Association Partner. How does this partnership benefit the design and semiconductor industries?Smith: As indicated back then by Ajit Manocha, president and CEO of SEMI, “Design is the very foundation of semiconductor innovation and manufacturing.” The integration of the ESD Alliance with SEMI’s event and global platforms enables the design community to expand its expertise to the worldwide electronics industry. The integration helps streamline collaboration and connection of SEMI members with the electronic system design, IP and fabless communities.ESD Alliance members are now able to more efficiently engage with the electronics manufacturing supply chain on technical and business issues and gain access to comprehensive global resources and platforms. Those resources include SEMI’s technology communities and activities in areas such as advocacy, international standards and environment, health and safety (EH S), industry statistics, trade and regulatory initiatives.SEMI: And what were the main opportunities for the ESD Alliance to present the scope of the brand-new collaboration? How did the ESD Alliance enlarge the scope of the semiconductor and design industries?Smith: Although the ESD Alliance has international member companies, the reach and focus of our activities was limited to North America. SEMI’s global platform allows us to spread our design initiatives worldwide. In 2019 we introduced design at SEMICON events in China, Taiwan, the U.S. and now Europe with our participation in SEMICON Europa’s SMART Design Forum. By introducing design into these global events, we are advancing SEMI’s expanded mission to represent the entire global electronic design and manufacturing chain and tighten the connection between the semiconductor and design industries.Industrywide events like SEMICON Europa and its SMART Design Forum bring the entire electronic product supply chain closer together by focusing on commercial achievements in design and presenting forward-looking, system-centric views. The Smart Design Forum is a great opportunity for attendees to deepen their understanding of the links across design and manufacturing and throughout the supply chain during sessions and informal discussions at networking and social events. These exchanges help foster the collaborations essential to addressing technical challenges and ushering exciting new electronic products from concept to consumer.SEMI: How is the semiconductor design ecosystem evolving? What disciplines are becoming integrated with those that have historically governed the scene? Can you tell us more about the concept of system-centric view?Smith: In the early days of electronic design automation (EDA), design was largely separated from manufacturing. On the design side, the goal was to design and tape-out chips. After tape-out, the chip was handed off to the manufacturing group and the design team went on to a new project. We refer to this era as chip-centric.Now, given the complexity of both chips and electronic systems, design and manufacturing can no longer be separated. Instead, they must collaborate from the beginning of a project on all aspects of system design. This system-centric view enables the delivery of smarter, faster, more powerful, and more affordable electronic products. This is a big responsibility and meeting it demands tight cooperation and collaboration across multiple disciplines including semiconductor design, packaging, software development, materials and manufacturing, system integration and testing.SEMI: What’s one of your strategic objectives for 2020? Smith: In 2020 we plan to launch our Connecting the Divide initiative to bring the design and manufacturing communities closer together to help both better understand the role of the other, the value each provides and the unique challenges each community faces. The goal is to increase the rate of collaboration between design and manufacturing in answering both industries’ need for a system-centric approach to new electronic product/system design.SEMI: Do we have good reason to be optimistic about opportunities on the horizon? What’s one prediction for the future of semiconductor design solutions you’d like to share?Smith: We seem to be surrounded by almost limitless opportunities. In terms of design, my prediction is that we will see higher levels of system design abstraction that will allow systems to be rapidly configured and verified in a way that we cannot do today. In essence, we will be able to build virtual systems rapidly to reduce the risk and cost of developing new electronic products.SEMI: What are your expectations regarding the SMART Design Forum at SEMICON Europa 2019 in Munich? Smith: We are excited to be bringing the design conversation into SEMICON Europa at the SMART Design Forum. Europe has been recognized as a leading region in embracing and driving system design. Our objective is to move deeper into system-centric design through the exchange of information and ideas at the SMART Design Forum.Robert (Bob) Smith is Executive Director of the Electronic System Design (ESD) Alliance, a SEMI Strategic Association Partner. The ESD Alliance is an international trade association of companies providing goods and services throughout the semiconductor design ecosystem. Bob began his career as an analog design engineer at Hewlett-Packard working on disk drive technology. Since then, he has spent more than 30 years in various roles in executive management, marketing, and business development primarily working with startup and other early stage companies in Electronic Design Automation (EDA) and semiconductor IP. These companies include IKOS Systems, Synopsys, LogicVision, Magma Design Automation and Uniquify. He was a member of the IPO teams that took Synopsys public in 1992 and Magma public in 2001. Bob received his BSEE from U.C. Davis and his MSEE from Stanford University. Serena Brischetto is a marketing and communications manager at SEMI Europe.

No, that wasn’t a fancy chandelier on the periphery of ES Design West’s exhibit area, the co-located event at SEMICON West. It was IBM’s Q quantum computer, a striking bit of industrial design that looks like a chandelier from a stately ballroom.While it resembled an ornate lighting fixture, IBM Q does much more than illuminate a room. The Q contains 20-quantum bits (20 qubits), equivalent to 2**20 or two to the 20th power classic bits. Impressively, IBM is currently readying (or may already have) a 50-qubit computer.During ES Design West, IBM demonstrated the Q Experience quantum cloud services platform and Qiskit, an open source quantum software framework. IBM’s booth staff showed how Q can solve problems beyond the practical reach of even today’s conventional supercomputers. Examples include the Traveling Salesman Problem (TSP) of finding the shortest route to enable the salesman to visit every city once and return to the starting point. Other examples are chemistry, drug and medicine discovery, weather and climate modeling, and security and advanced cryptography.The demos did even more, highlighting just how far semiconductor design and manufacturing advances have come to make quantum computing architecture possible.We have Dr. Jeffrey Welser, vice president of IBM Research–Almaden, to thank for bringing Q to SEMICON West and ES Design. During his keynote, The Future of Computing: Bits + Neurons + Qbits, he noted that Quantum computing holds the potential to solve problems even the most powerful classical computers cannot and challenges our community to drive innovation from materials to devices to systems. Both he and the booth staffers made the point out that Q will not replace conventional computing but augment it to solve complex problems beyond computational limits and/or the storage capacity of conventional computers.Challenges of Quantum Computing are not insignificant, however, and start with coherence time or the time interval over which the qbit is in a quantum state. The 20-qbit Q shown at ES Design West has a coherence time of 90 microseconds. Noise and variance are other challenges. The IBM booth staff said that a typical program must be run at least 1,000 times. Results are filtered with the extremes removed to get the most consistent result.Fault tolerance is high on the list of challenges as well because a solution for fault tolerance in quantum computing has yet to be discovered. Users like us take fault tolerance for granted in modern classical computers, addressed in hardware and firmware. Programmers don’t need to be concerned about it because the computer takes care of it through error correction.Finally, Q and most other quantum computers require near 0 Kelvin temperatures to operate. The refrigeration systems are large, expensive and not easily portable. Research is ongoing to find materials, such as carbon nanospheres, that will allow quantum computing at room temperature.Most experts agree that we are years away from practical deployment of large quantum computer systems. IBM’s open system for users around the world to access a Q computer to run programs is helping drive the way forward.Robert (Bob) Smith is Executive Director of the ESD Alliance, a SEMI Strategic Association Partner. He is responsible for the management and operations of the ESD Alliance, an international association of companies providing goods and services throughout the semiconductor design ecosystem.

Would you buy your next hotdog in parts, from un-coordinated suppliers? For example: Get the bun from a baker, the sausage from a butcher, mustard and/or ketchup and veggies from the nearest supermarket? If yes, you may find the sausage being too small, the veggies too big for the bun, and, when you finally finished adding mustard/ketchup and start eating, you may “enjoy” a cold sausage on a soggy bun!This “hotdog example” is just a very simple way to highlight the advantages of a well-coordinated semiconductor supply chain. What may be a few dollars and cents wasted in this hotdog purchase, can become millions of dollars lost to delays and inefficiencies during the roll-out of a new electronic system.Complexity is Increasing the ChallengeThe very innovative semiconductor industry is continuing to develop more complete and complex building blocks for electronic system solutions, with the intent of making our customers’ lives easier. However, every new technology takes increasingly more time for technical and business interfaces to mature before all the semiconductor supply chain members can serve customers in a smooth, efficient and cost-effective manner. In particular, coordination between design and manufacturing has always turned out to be in the critical path.SEMI, the manufacturers’ trade organization, and the Electronic System Design (ESD) Alliance, representing electronic design automation (EDA) tools vendors, developers of intellectual property (IP = ready-made building blocks for ICs) and IC design service providers, both recognized these challenges. Late in 2018, these two industry organizations decided to jointly address this painful, costly and often a very frustrating, yet critical path and became Strategic Association Partners, The goal is to establish a well-coordinated semiconductor supply chain.To make the value propositions of this partnership highly visible and demonstrate the first joint accomplishments, SEMI’s well-known SEMICON West conference and, in its first year, ES Design West, will be conveniently co-located in San Francisco’s Moscone Center from July 9 to 11, 2019. The synchronized schedules and geographic proximity of these events not only outlines the multi-faceted interdependence of manufacturing and design but encourages and enables conference attendees to do, what previously would have been viewed as “forming cross-border relationships.” It’s a new word now — please join the path to success and expand your network!Navigating SEMICON West and ES Design WestJust in case you are not yet planning to come to San Francisco early July, please check the Agendas-at-a-Glance for SEMICON West and ES Design West, to see how broad and valuable these parallel conferences are for your business. In addition, every customer, partner and semiconductor industry supplier can, from July 9 –11, walk from one conference section to the other, arrange face-to-face meetings, in dedicated meeting rooms, with representatives from both camps and discuss, from the first project planning step to the final production ramp-up, the many topics that need to be coordinated across parts or the entire supply chain to minimize delays and/or cost over-runs.Who Will Lead the Discussions?Conference attendees can, in addition to meeting many important supply chain partners face-to-face, hear about the latest technologies and market trends from key executives in our industry. Featured speakers are: David Pellerin, Head of Global Business Development, Amazon Web Services Lisa Su, President, and CEO, AMD Gary Dickerson, President, and CEO, Applied Materials Laurent Le Faucheur, Principal Engineer, Digital Signal Processing and Machine Learning, Arm, Ltd. Renee St. Amant, Ph.D., Research Engineer in Emerging Technologies and US Innovator of the Year, ARM Dean Kamen, President DEKA Research Development, Founder First and First Global Jeffrey Welser, Ph.D., Vice President and Lab Director, IBM Research-Almaden Dean Drako, President and CEO, IC Manage, Inc. Oreste Donzella, Sr. VP Chief Marketing Officer, KLA Corporation Prakash Narain, President, and CEO, Real Intent, Inc. Aart de Geus, Chairman, and Co-CEO, Synopsys, Inc. Manish Pandy, Fellow, Synopsys, Inc. Nate Baxter, General Manager, Development and Production Group, TEL US Like in previous years, SEMICON West and ES Design West offer a range of special features, addressing Smart Manufacturing, Smart Transportation, Smart MedTech and Smart Workforce development in dedicated pavilions as well as an AI Design Forum. Also, the many exhibitors from both camps will give conference attendees convenient opportunities to get to know new supply chain partners and/or refresh long-term business relationships. Search for the exhibitors you want to meet early July here. Questions to Ask for a Well-Coordinated Semiconductor Supply ChainIf I may, I would like to ask my many friends in the manufacturing camp to spend some time in the ES Design West section and ask the exhibitors a few questions, like: What can you do to get me to profit faster? To reduce development and unit cost? To improve yield, product quality, and reliability? When can you visit my team to discuss how your company can contribute to our goals?Vice versa, I would like to encourage my friends in the design camp to spend time in the SEMICON West section and ask exhibitors what their companies offer. When talking to manufacturers of IC, passive components or circuit boards, assembly and test houses, please ask very specific questions like: How can we help you reduce iterations between you and your customers? How can we help to improve IC test programs? How can we increase the throughput of your manufacturing equipment? How can we apply machine learning (ML) and Artificial Intelligence (AI) to minimize equipment downtime, improve yields and/or shorten production ramp-up?I can assure you that you’ll not only win great friends “across the border” but will be very impressed by the expertise you’ll find in the other camp and the willingness for and benefits of cross-border cooperation.I look forward to meeting you at SEMICON West and ES Design West. Also, if your schedule allows, mark your calendars for the June 12 MEPTEC Luncheon at SEMI in Milpitas, June 18 for the GSA’s Silicon Summit in Santa Clara and June 25 to 27 for the IMAPS SiP Conference in Monterey, CA. Hope to see you at one or all of these important events!Article originally published in 3D InCites. Herb Reiter is president of eda 2 asic Consulting.

Constant coverage of an invigorating topic like machine intelligence in the media often urges us to consider its use in EDA technology. As is often the case, there are many myths and falsehoods that consume our time and effort when trying to apply machine intelligence to EDA. This article aims to uncover the myths and to provide helpful advice on applying machine intelligence to your EDA project or product.Value PropositionFirst, there needs to be a clear value proposition for adding machine intelligence to an EDA product. Using machine intelligence to create a me-too product adds no value. EDA customers are too busy to understand or care about an EDA tool’s underlying technology. They just want to use the tool and get results. If the tool delivers value, if it delivers tangible benefits, then they’ll use it. Otherwise, they won’t.Currently, EDA tool developers are already experimenting with AI and machine intelligence without considering this fundamental truth – without a higher-end objective. AI must deliver something better or new, whether a speed advantage, a performance advantage, new features, new insights, or perhaps even something pleasantly surprising. Before you write a single line of AI-enhanced code, you need to clearly understand how AI will enhance the product. What is the value proposition?Use ModelThere’s a major barrier to customer adoption of AI and machine intelligence technology for EDA tools: EDA users are averse to make decisions based on probabilistic results. Instead, half a century of EDA tool use has conditioned them to expect deterministic outcomes from their tools.Back in 2003, a prominent visionary and EDA investor was quoted in an interview, saying: “If I open my eyes five years from now, all static analysis in VLSI will be statistical.” Many EDA luminaries have been proven wrong over time for betting that EDA users will accept statistical results. As enthusiastic as I am about using machine intelligence to improve EDA tools, I must urge caution based on the history of EDA failures that employed a probabilistic use model. Decision-makers and EDA tool users want to see deterministic answers to questions about yield or slack, not probabilistic ones.Our experiences at Paripath in developing the PASER (Paripath Accelerated Simulation Environment) tool also bear this out. We discovered that delivering results 50x faster but with 92% accuracy was simply not good enough for end users. EDA users only started to use PASER when its answers became 98+% accurate. To be adopted in the production flow, the tool had to deliver 99% accuracy.Data EngineeringThere are specific ways to achieve these accuracy goals. The first is data engineering. Machine intelligence is a new approach to EDA tool development and it needs to be trained on a data set. If the data is poor or incomplete, training will create an inaccurate model. Fundamental software-development rules still apply. Garbage in, garbage out.Without good training data, there’s no way for you to build good neural-network models. If you train a model with garbage data, you’ll get a garbage model. You must cleanse the data before you use it for training. Otherwise, the model will draw inaccurate conclusions and customers will not use your tool. The model is not to blame here. The model’s not wrong. The problem lies in poor data engineering, poor data cleansing, and a lack of discipline to prepare input data.High DimensionalityNext, machine intelligence has a unique ability to quickly solve problems of high dimensionality. Pure EDA problems often have high dimensionality. Over the years, EDA developers have perfected the art of segmenting the problems into sequencing solutions with lower dimension. Machine intelligence technology can handle problems with thousands of dimensions, but you need to be careful when tackling problems that have high dimensionality. Too many dimensions can produce confused or inaccurate results with AI and deep-learning technology.It helps to visualize the problem and to analyze the data set before using the data to train an AI-enhanced EDA tool. Several visualization methods can help. For example, t-SNE (t-Distributed Stochastic Neighbor Embedding) lets you reduce a data set’s dimensionality from a very large number to a much lower number. Figure 1 shows a high-dimension dataset with a dimensionality of 2000, which has been reduced to a low dimensionality of 3. Figure 1: Visualizing the Data Set with Lower Dimensionality Reducing the dimensionality of a data set to 3 using t-SNE and visualization allows you to quickly see whether the data set defines an easy or a difficult problem. If the problem is difficult, you’ll likely need to lower the problem’s and the data set’s dimensionality before using the data to train a neural network.Technology SelectionOne factor that determines whether it will be easy or difficult to incorporate machine intelligence into your EDA tool is your choice of AI development tools. AI researchers have developed a long list of frameworks, libraries, and languages that they use to develop AI and machine-learning software. Frameworks and libraries such as TensorFlow, Caffe and MXNet are most popular for developing deep-learning models.However, these tools are not yet popular with the EDA development community. The languages of choice in the EDA community are traditionally C and C++ for development and Tcl for prototyping and creating user interfaces. The rest of the software world has moved on to newer development languages such as Python, Java, R, and such. Moreover, machine-learning development segments into two distinct processes: training (i.e. generating the model) and inference (i.e. using the model).Another question to consider is where to generate the model – at the vendor site or the customer site?Consequently, fitting AI and deep-learning development into EDA development environments can feel like fitting a square peg into a round hole. You may need to create corners in your hole.EDA is a very small player in the overall software market. Relatively few software developers are familiar with writing EDA tools. It’s best to select AI and deep-learning development tools that can provide some sort of interface that’s compatible with EDA’s development tools of choice. Some AI frameworks have lower-level C and C++ interface layers that provide a familiar entry point for experienced EDA developers.At Paripath, we chose TensorFlow for exactly this reason. TensorFlow has a lower-level C/C++ interface. Although the resulting development path becomes a longer one using this approach, it’s a more familiar path for EDA developers and therefore it’s a path that can ultimately lead your EDA development team to success. An elaborate study of comparing these frameworks has been published in the book Machine Intelligence in Design Automation.Integration into Legacy SystemsWhen you understand the value that you expect machine intelligence to add to your new EDA tool, when you’ve cleansed and then analyzed the data set, and when you have selected an appropriate set of development tools, you’re finally ready to add machine intelligence to your EDA development. There are two use models for AI-enhanced EDA tools. The first uses a trained model to guide the EDA tool’s decision-making. In this use case, the trained neural network doesn’t change. The software’s accuracy doesn’t improve with use unless the company that developed the EDA tool retrains the underlying neural network. This use case follows the familiar, existing use case associated with EDA tools developed using deterministic algorithms.For the second use case, the end user is able to retrain the underlying neural network, which allows the EDA tool to produce better, more accurate results over time. This use case produces a win/win situation because end users are able to hone their tools and improve them over time, without help from the EDA tool vendor’s application engineers. If the retrained models are also sent back to the EDA developer for incorporation into newer versions of the tool, all users benefit from other users’ training data.It’s not clear how you’d support this second use case in the current EDA business environment where most data sets are proprietary and are carefully guarded. Most large EDA tool customers want to keep their data in house under tight control. Even with this somewhat restrictive situation, however, EDA tools benefit from the incorporation of machine intelligence because each EDA tool customer can customize the tool and improve its results.Machine intelligence has much to add to EDA tools’ capabilities. Only time will tell if the customers want and will accept these new capabilities. Rohit Sharma, founder and CEO of Paripath Inc., is an engineer, author and entrepreneur. He has published many papers in international conferences and journals. He has contributed to electronic design automation domain for over 20 years learning, improvising and designing solutions. He is passionate about many technical topics including machine learning, analysis, characterization, and modeling. It led him to architect guna - an advanced characterization software for modern nodes. Sharma has written a book titled “Machine Intelligence for Design Automation.” You can download code examples and other information here.Note from SEMI-ESD Alliance: ESD Alliance’s Interoperability Committee brings together the industry to discuss interoperability. By focusing the efforts of the electronic system design community onto key compute operating systems, the Interoperability Committee seeks to define a stable, interoperable environment for tools and streamline the resources required to support these environments. The EDA Industry OS Roadmap presents guidelines to EDA vendors and customers for compute platforms to target for design starts. Learn more and view the OS Roadmap overview at our website.

SEMI’s mantra is: Connect, Collaborate, Innovate. This mantra has delivered industry-enabling value to our members since SEMI’s beginnings in 1970. It has been essential for SEMI members to grow and prosper locally, while being synchronized globally. As the electronics manufacturing business has become more complex and interdependent, SEMI’s mantra has increasingly been applied across the full span of electronics manufacturing.With the IC industry now worth over $400 billion in annual revenue, developing a single new chip can cost hundreds of millions of dollars. Consequently, industry players now connect, collaborate, and innovate in new, but more often, deeper ways. This is especially true with IC design – what’s possible in chip design is only possible if the manufacturing processes can be developed as projected. It makes sense, as complexity grows and the stakes get higher, that design and manufacturing are closely linked and apply the SEMI mantra together. Where Electronics Begin“Where Electronics Begin” is the tagline of the Electronics System Design Alliance, or the ESD Alliance. It aptly distills the fact that all IC manufacturing begins with design – and the design ecosystem. This week, SEMI announced it reached an agreement with the ESD Alliance to join SEMI as a SEMI Strategic Association Partner. The ESD Alliance will become part of the SEMI organization in 2018. With the ESD Alliance and its community joining SEMI, its membership will complete the full electronics design and manufacturing span.This is a momentous step forward. The ESD Alliance’s ecosystem is vital and thriving and includes the world’s leading EDA and IP companies. Within the ESD Alliance community, Aart de Geus (Synopsys), Wally Rhines (Mentor, a Siemens Company), Simon Segars (Arm), and Lip-Bu Tan (Cadence), among others, are already familiar figures, having brought their thought leadership to SEMI platforms in the past. Now they, and the rest of the ESD Alliance members, will be able to more directly work with semiconductor equipment manufacturers, devices makers, and the rest of SEMI’s membership.At events like SEMICON China, which recently concluded in March and attracted over 90,000 attendees, SEMI and the ESD Alliance members will be able to efficiently connect and engage the supply chain players and find new areas for collaboration. As SEMI’s membership looks out towards new applications and systems opportunities, having both ecosystems together will find possibilities faster and innovate approaches more practically. The ESD Alliance will maintain its distinct community identity and governance while having access to, and the ability to augment, SEMI’s global platforms including seven regional offices, programs and expositions (including SEMICONs), advocacy (including trade, tax, talent, and technology), industry research and statistics, and other SEMI Strategic Association Partner and technology communities.SEMI will gain direct access to the electronics design ecosystems to provide a deeper and wider value – to its combined membership – with SEMI’s mantra. SEMI and its more than 2,000 corporate members and more than 1.2 million stakeholders look forward to connecting, collaborating, and innovating with the ESD Alliance and its members. SEMI’s global reach and wide span of membership with ESD Alliance’s deep expertise in design and IP is truly the best of both worlds for all stakeholders.Connect: Design ManufacturingSEMI’s members have been reaching into the electronics design ecosystem and the ESD Alliance members have been reaching into SEMI’s ecosystem to optimize design and manufacturing process for lowest cost and highest yield. This week’s announcement is a step forward to directly and more intimately connect electronics design and manufacturing for the supply chain to work more closely together in full synchronization. Collaborate: From Beginning to End in Electronics ApplicationsWith the ESD Alliance joining SEMI as a Strategic Association Partner, SEMI members can better collaborate across the full supply chain. Gone are the days when it was enough to collaborate only with one’s direct customer. Today, for example, components and c-subs suppliers frequently collaborate not just with their OEM equipment manufacturer customers, but with device manufacturers – and even system integrators. To be successful, companies are striving for connection to their customers’ customers.The ESD Alliance, with its design ecosystem and linkage to the fabless community, will join three existing SEMI Strategic Association Partners: Fab Owners Alliance (FOA), MEMS Sensors Industry Group (MSIG), and FlexTech (the association representing the flexible hybrid electronics ecosystem). These relationships now cover the entire span of electronics manufacturing.To provide focused collaboration across the full supply chain, SEMI has developed five vertical application platforms: IoT, Smart Manufacturing, Smart Transportation, Smart MedTech, and Smart Data. These have been chosen because of unique and pressing needs to synchronize the supply chain and to engage and develop solutions collectively.Innovate: Faster FutureWith the confluence of emerging digital disruptions and new demand drivers, forecasts suggest the IC industry could grow to over $1 trillion in annual revenue by 2030. To deliver this growth, the supply chain must efficiently innovate together. SEMI’s value proposition is to speed the time to better business results for its members across the global electronics (design and) manufacturing supply chain. The addition of the ESD Alliance as a Strategic Association Partner is a key contributor to deliver this value proposition for the industry to grow and prosper now and in the future.