downloadGroupGroupnoun_press release_995423_000000 copyGroupnoun_Feed_96767_000000Group 19noun_pictures_1817522_000000Member company iconResource item iconStore item iconGroup 19Group 19noun_Photo_2085192_000000 Copynoun_presentation_2096081_000000Group 19Group Copy 7noun_webinar_692730_000000Path
Skip to main content
Default Banner Image

AMD

In the long unfolding arc of technology innovation, artificial intelligence (AI) looms immense. In its quest to mimic human behavior, the technology touches energy, agriculture, manufacturing, logistics, healthcare, construction, transportation and nearly every other imaginable industry – a defining role that promises to fast track the fourth Industrial Revolution. And if the industry oracles have it right, AI growth will be nothing shy of explosive.“The gains these days are not incremental,” said Ajit Manocha, SEMI president and CEO, said to a gathering in July of the Chinese American Semiconductor Professional Association (CASPA) for its Summer Symposium at SEMI’s headquarters in Milpitas. “They are hockey stick – exponential – with AI semiconductors growing in market size from $4 billion this year to $70 billion in 2025.”Manocha left little doubt that AI is remaking the semiconductor industry and, in the process, the world at large. Internet of Things (IoT) and 4G/5G, both key AI enablers, will account for more than 75 percent of device connections by 2025.“Today, 30 billion devices worldwide are connected,” Manocha said, citing an Applied Materials prediction that the number of connected devices globally will grow to between 500 billion and 1 trillion by 2030. Those devices will generate stunning amounts of data collected, interpreted and used to reason, solve problems, learn and plan, leading to the holy grail of autonomous machine behavior.To process this colossal amount of data central to the promise of AI, the industry must break through the limits of a key technology: memory. Memory a Critical AI BottleneckThe challenge for memory starts with performance. Historically, every decade gains in compute performance have outpaced improvements in memory speed by 100 times, and over the past 20 years that gap has grown, said Steven Woo, a fellow and distinguished inventor at Rambus, presenting at the symposium. The upshot is that memory has bottlenecked compute and, in turn, AI performance. The industry has responded with new ways to implement memory systems on AI chips. Each is suited to unique performance requirements and, of course, comes with trade-offs. Among the frontrunners: On-chip memory delivers the highest bandwidth and power efficiency but is limited in capacity. HBM (High Bandwidth Memory) offers both very high memory bandwidth and density. GDDR balances trade-offs among bandwidth, power efficiency, cost and reliability. Since 2012, AI training capability has grown 300,000 times, besting Moore’s law by 25,000 times in doubling every 3.5 months, a blistering pace compared to the 18-month doubling cycle of Moore’s law, Woo said. The staggering improvements have been driven by parallel computing capacity and new application-specific silicon like Google’s Tensor Processing Unit (TPU).These specialized silicon architectures and parallel engines are key to sustaining future gains in compute performance and combatting the slowing of Moore’s Law and the end of power scaling, Woo said. By rethinking the way processors are architected for certain markets, chipmakers can develop dedicated hardware capable of operating with 100 to 1,000 times greater energy efficiency than general purpose processors to overcome another big limiter to scaling compute performance – power.For its part, the memory industry can improve performance by signaling at higher data rates and using stacked architectures like HBM for greater power efficiency and performance, and by bringing compute closer to the data.Memory scaling for AIA key challenge is scaling memory for AI. Demand for better voice, gesture and facial recognition experiences and more immersive virtual reality and augmented reality interactions is tremendous, said Bill En, senior director at AMD, speaking at the symposium. These capabilities require more processing power across both high-performance computing (HPC) for big data analytics and machine learning as it relies on AI and machine intelligence to generate meaningful insights. Emerging machine learning applications include classification and security, medicine, advanced driver assistance, human-aided design, real-time analytics and industrial automation. And with 75 billion IoT-connected devices – all generating data – expected by 2025, there will be no shortage of data to analyze, En said. The wings alone of a new Airbus A380-1000 feature some 10,000 sensors.Mountains of this data are stored in massive data centers on magnetic hard drives, then transferred to DRAM before moving to SRAM within the CPU for the handoff to the compute hardware for analysis.With data growing at an exponential clip, the question is how to make sure all other memory systems can handle the flood of data. AMD’s answer is a chiplet architecture featuring eight smaller chips around the edge that drive the compute and a large chip in the center that doubles the IO interface and memory capability to in turn double chip bandwidth.AMD has also moved from a legacy GDDR5 memory chip configuration to HBM to bring memory bandwidth closer to the GPU for more efficient processing of AI applications. The HBM provides much higher bandwidth while reducing power consumption. Compared to DRAM, AMD’s HBM delivers a much faster data rate and far greater memory density, En said.Over the next decade, look for more performance improvements from multi-chip architectures, innovations in memory technology and integration, aggressive 3D stacking and streamlined system-level interconnects, he said. The industry will also continue to drive performance gains in devices, compute density and power through technology scaling.Michael Hall is a global marketing communications manager at SEMI.
Read More
Standing-room only keynote speeches. A future awash in data amassed by transformative technologies and applications, with semiconductors at their core. Smart everything: Cars, medicine, manufacturing, workforce, you name it. The sheer numbers impressed as a record lineup of SEMICON West keynote speakers offered a glowing portrait of the future: The semiconductor industry stands on the cusp of a breakout expansion. Standing and seated shoulder-to-shoulder in the packed-to-gills opening keynote, the audience learned, indeed, that the best was yet to come: “This is the best SEMICON West, ever,” observed SEMI CEO Ajit Manocha. Here’s a glimpse of the keynotes by the numbers, starting with the luckiest of all. 7 – The number of keynotes – among the brightest lights in technology – sharing their visions of the future through the lens of breakthrough technologies that are nearly ready to make their indelible mark. Dozens of expert panelists also weighed in at SEMICON West, the annual U.S. flagship microelectronics gathering in San Francisco. 90 – The percentage of all data ever generated has been created in just the past two years as the cloud mushrooms with tweets, texts, emails, Facebook posts, YouTube videos, medical records and all manner of business information, noted Bill Bottoms, president and CEO of Third Millennium Test Solutions. In the years ahead, an almost unimaginable wealth of data will require analysis by artificial intelligence (AI) embedded in semiconductors to enable applications that go well beyond smart. 12-18 – That’s how many months it will take for data volume to double, predicted John Kelly III, IBM’s Senior VP, Cognitive Solutions. And it will double again and again, every 12-18 months. Kelly foresees a scale of growth “that will dwarf previous eras of computing … the number of opportunities is enormous.” Kelly’s four decades in computing gave considerable weight to his point that “in the industry, there has never been a more exciting point in time than today.” First – Technology is being re-born. Using baseball lingo, several speakers noted that we are just in “the first inning,” “the top half of the first inning” or “the beginning of the first inning” to make clear in the most emphatic terms the duration of prosperity that lies ahead for the industry. AI embedded in chips and demand for real-time analysis of AI data will be its fuel. As SEMI Americas president Dave Anderson observed with a smile, “We all know how long baseball games can go.” Third – That’s the current wave of machine learning the world is now experiencing, according to Sandia National Laboratories’ Principal Member Conrad James. Computers are now capable of solving many increasingly complex problems on their own, with no human intervention necessarily required, he said. 1000x – As spectacularly fast as computing power already is today, the industry will need to double that the rate of performance in the years ahead, predicted Applied Materials president and CEO Gary Dickerson. Demand for this herculean processing capacity will spur a “tremendous focus on innovation” among SEMI members, their customers and their customers’ customers. 5 to 15 – The remarkable amount of silicon that power today’s mobile devices will be overshadowed by the chips – equivalent in computing capacity to 5 to 15 cell phones – that will be the engine of self-driving and other features in future automobiles, predicted Pierre Ferragu, New Street Research Managing Partner, during the SEMI Bulls and Bears session. Automobiles with this souped-up computing capacity will sell in the millions worldwide in the years ahead, generating never-before-seen opportunities for the chip industry, he noted. 10,000 – It’s not just cars. Ten thousand is the number of sensors that will be built just into the wings of new Airbus A380-1000 aircraft, AMD CTO Mark Papermaster explained during his keynote. 10 terabits – The staggering amount of Facebook data uploaded daily in to the cloud, Papermaster noted. 1 Trillion – SEMI’s 2020 forecast that the industry will reach $500 billion in revenues by 2020 was eclipsed by one analyst, speaking at the SEMI Market Symposium on the first day of the event, predicted that the industry would top $1 trillion in the foreseeable future. SEMI’s Manocha later added that $1 trillion in industry revenue is possible by 2030, “maybe sooner.” 1 (sexy) coda – Coders are hip and software applications are the apple of the world’s eye. Even the most casual mobile device user knows that software apps makes it whirl. But “hardware is becoming sexy again,” said Applied Materials’ Dickerson, adding that equipment and other semiconductor hardware developed by SEMI members will enable the next great wave of global economic growth. Scott Stevens, SEMI
Read More