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This collection contains presentations by Kevin Cooney, SVP/CIO and Managing Director EMEA at Xilinx, Jens Fabrowsky, Executive Vice President of Automotive Electronics at Bosch, Holger Blume, Ph.D., Head of Architectures and Systems Group at the University of Hannover, and Bryan J. Rice, Ph.D., Vice President of Technology Development at GlobalFoundries, which were given during the 2018 SEMI Industry Strategy Symposium (ISS) in March at Dublin, Ireland.
“Enabling and Supporting our EMEA Customers” discusses Xilinx’s business model with four foundational pillars: multi-market megatrends, breakouts in integration/programming, generations of technology leadership, and capitalizing on industry consolidation; Xilinx is diversified across multiple markets. Xilinx’s supply chain is enabled via single global system platform for demand, planning, and manufacturing control; Xilinix’s fulfilment model combines direct with forecast, direct order, and distribution. Xilinix has a culture of quality and focuses on excellence.
“Future of Mobility – Why Invest in Europe?” discusses the Bosch Brand as one that is passionately committed, inspirational, engagingly capable, and trustworthy. Key figures for 2017 in four busienss sectors (namely mobility, industrial, energy/building, and consumer goods) are given. The future of mobility depends upon being electrified, automated, and connected, with vehicles that can sense, think, and act. This will require MEMS sensors, IP modules, and power modules, and the system must match in architecture, legislation, functional safety, reliability, security, localization, surround sensing, and validation. Examples of progress toward automated driving are given, from assisted driving to partially automated driving to highly and fully automated driving. Finally, Europe’s advantage is discussed, via innovation potential: R&D expenditures based on GDP.
“Microelectronics Education in Germany” introduces the University of Hannover, specifically the Institute of Microelectronic Systems (IMS); their educational mission is to research algorithms and architectures for digital signal processing for use in space exploration, rapid prototyping, driver assistance, and medical electronics. INVENT a CHIP is a design contest for schoolchildren that has been conducted annually since 2002, which includes a questionnaire, implementation, workshop, project submission, and results/awards. Some examples of winning projects and alumni are showcased.
“Microelectronics in a Changing World – Ten Theses Based on Lessons from Europe & Beyond” outlines the ten concepts: 1) For too long, we have treated microelectronics as an end in itself, 2) The goals of the past years were simply unrealistic; from 450mm wafer to €100B investment in European fabs by 2020, 3) Not surprisingly, the gap between ambition and reality has become larger, not smaller, 4) While those numbers are not necessarily nice from a European perspective, they do not present the entire picture, 5) Europe is like a 500.000 ton cargo vessel and cannot turn on a dime, 6) When it comes to microelectronics, other regions cruise like speed-boats, 7) Europe needs to get out of its uncomfortable sandwich position, 8) Europe cannot be faster due to its nature, it needs to be smarter and become the hedgehog to the world’s hares, 9) Europe can advance excellence through cooperation, and 10) Europe will succeed in new and existing value chains if it puts its building blocks in place.
Keywords: Supply Chain, Forecast, Automotive, MEMS, Sensors, Autonomous Vehicles, Power, Reliability, Security