Food Chain 4.0: Trusted, Smarter & Sustainable
Harvard Business School’s Clayton Christensen, who has devoted a career to studying disruptive innovation, notes that so much of the innovation we see in the world today is efficiency-based in nature: it’s about doing familiar things in cheaper, more efficient ways. In The Second Machine Age, the great software-defined businesses of tomorrow will be the ones that usher in breakthrough innovations that do new things entirely — the kind of innovation that generates new value by opening up unforeseen market opportunities: new products, new services, new ways of servicing customers, and new jobs. That’s what the first machine age was all about. Ready or not, the second machine age is already underway. And the value and disruption it will generate will stagger us all. In Food Chain 4.0, Raj will share insights about how IBM is working with the world's foremost brands, retailers and food innovators to make the food supply chain trusted, smarter and sustainable. At the intersection of Blockchain, AI and IoT, the first movers are forging new business models in diverse sectors as coffee, fisheries, poultry and olive oil to reinvent how restaurants, retailers and major food brands are addressing issues of fraud, wastage and lack of food transparency.