The Seven Steps to Bring AI Tools Inside a Semiconductor Company
ABSTRACT
As semiconductor sensor vendors, we've consistently been at the forefront of adopting new technologies, and AI is no exception. For over a decade, we’ve implemented embedded algorithms for edge AI to reduce latency, improve power efficiency, and enhance the privacy of our sensor data. Recently, new AI tools have emerged that promise to transform our business operations by reducing software design cycles, improving the productivity of our hardware engineers, and increasing our interactions with customers. Of course, this transformation comes with challenges, including overcoming learning curves, adoption constraints, and navigating bureaucratic processes. In this talk, we will outline our journey in seven steps, similar to how the world was created in seven days.
BIOGRAPHY
Marcellino Gemelli received the ‘Laurea’ degree in Electronic Engineering at the University of Pavia, Italy while in the Italian Army and an MBA from
MIP, the Milano (Italy) Polytechnic business school. He is currently based in Sunnyvale (CA) USA, as general manager for Bosch’s regional Automotive Electronics unit. He is also responsible for business development of Bosch Sensortec's MEMS product line. He previously held various engineering and product management positions at STMicroelectronics from 1995 to 2011 in the fields of MEMS, electronic design automation and data storage. He was contract professor for the Microelectronics course at the Milano (Italy) Polytechnic from 2000 to 2002.