EMBEDDING SUSTAINABILITY IN THE IT LIFECYCLE: AI, CIRCULAR DESIGN AND CLIMATE ACTION
ABSTRACT
The rapid expansion of AI and data-driven technologies is increasing demand for data centers, but also environmental impact. This session delves into strategies to embed sustainability throughout the IT lifecycle.
Key topics include optimizing data center energy efficiency through AI and advanced cooling, designing IT products for repairability and recyclability, extending product lifecycles through refurbishment and reuse, and measuring environmental impact to drive continuous improvement.
By adopting a holistic approach to sustainability, the IT industry can significantly reduce its carbon footprint and contribute to a more sustainable future. This presentation will provide insights into best practices for industry leaders to accelerate this transition.
BIOGRAPHY

Alyson Freeman leads the creation and communication of the Sustainability & ESG product offerings roadmap for Dell Technologies, leveraging Sustainability & ESG insights to influence innovation in products, offerings, business models, actions and beyond, working directly with customers and partners on Sustainability & ESG opportunities and challenges.
She has 20 years’ experience in engineering and management roles at Los Alamos National Laboratory, Samsung, Intel, and Dell Technologies. Her Ph.D. is in materials engineering with a focus on semiconductors.
Freeman is also global lead for the Women in Action employee resource group at Dell Technologies, a co-founder and former chair of Women in Technology at Samsung Austin Semiconductor, a board member of Westwood STEM Academy, and co-founded a global Coding for Kids program at Dell Technologies.
She is the recipient of the Texas Stand Up for STEM Mentoring Award, featured in STEM Crew Magazine for her engineering career, and named a Changemaker in Sustainability and ESG by Austin Woman Magazine.