BIOGRAPHY
Andrea specializes in cross-cultural marketing and digital strategies within the semiconductor industry. Currently, she serves as the Marketing and Communications partner at EMD Electronics EMD Electronics, the Electronics business of Merck KGaA, Darmstadt, Germany.
In this role, Andrea is at the forefront of developing impactful marketing strategies that not only elevate brand visibility but also foster genuine connections in a rapidly evolving market. Her passion for humanizing digital experiences and commitment to sustainability distinguish her as a change agent, driving transformative solutions that resonate on a global scale.
Andrea's career journey includes significant marketing roles at the Society of Petroleum Engineers and various advertising agencies, where she focused on Latino talent development and Hispanic marketing. She is also dedicated to contributing to the semiconductor industry, actively serving on the Semiconductor Equipment and Materials International (SEMI) regional chapters and chairing the SEMI Texas chapter.
In addition to her professional accomplishments, Andrea is committed to continuous learning and development. She earned her Global Executive Master of Business Administration (MBA) from The University of Texas at Dallas and a Graduate Marketing Certification from Southern Methodist University.