BIOGRAPHY
Anson Yeganegi is the Director of Business Development at TDK USA Corporation. As part of the Americas Research & Development Team, he drives collaborative efforts between the engineering and business development groups to navigate through TDK’s Innovation Funnel taking R&D concepts to the mass market.
With over 13 years in the MEMS industry, first with InvenSense and then InvenSense’s parent company, TDK, Anson has already heavily influenced the ecosystem of sensor solutions and sensor adoption across multiple industry segments (Robotics, TWS, Drones, and IoT). He has held numerous roles in different areas of focus including global sales, distribution, ecosystem, and business development. He has been instrumental in driving growth and innovation not just with InvenSense and TDK, but also partners such as Nvidia, Texas Instruments, and Qualcomm. Using his unique skillset of blending the lines between engineering and business initiatives, he has paved the way for future engineers around the world and has even assisted in putting MEMS on Mars!
Anson received his Bachelor of Science in Marketing with a Sales Focus from Illinois State University and has multiple performance accreditations and certifications in managerial training from both TDK and external sources. At just 37 years old, Anson helps bridge the visionary gap between customer needs and sensor technology while driving innovative platforms into new and exciting markets