Robert (Bob) Smith is Executive Director of the Electronic System Design (ESD) Alliance. He is responsible for the management and operations of the ESD Alliance, an international association of companies providing goods and services throughout the semiconductor design ecosystem. Previously, Bob was senior vice president of Marketing and Business Development at Uniquify, responsible for brand development, positioning, strategy and business development activities. Bob began his career in high tech as an analog design engineer working at Hewlett Packard. Since then, he has spent more than 30 years in various roles in marketing, business development and executive management primarily working with startup and early stage companies. These companies include IKOS Systems, Synopsys, LogicVision, and Magma Design Automation. He was a member of the IPO teams that took Synopsys public in 1992 and Magma public in 2001. Bob received his BSEE from U.C. Davis and his MSEE from Stanford University.