From Atoms to Systems – The Changing Role of Chip Design in New Product Innovation
ABSTRACT
When it comes to new markets and new products. semiconductor design has traditionally been a critical enabler. The design of what we might call “star technology” has typically paved the way for new and high-impact innovation. The PC is an example of this thanks to microprocessors from companies like Intel and AMD. Smartphones are another example thanks to designs from companies like Qualcomm and Samsung, In recent times, this model started changing.
In many cases, chip design alone no longer leads the way to new markets but rather it becomes a key enabler for a much larger process. Software is now leading the way for innovation and differentiation and chip design makes it possible. In this presentation, we’ll explore the reasons for this shift in innovation and what it means for the future of chip design, our industry, and the world.
BIOGRAPHY
Siva Yerramilli is responsible for integrated cross–product solutions at Synopsys, including design technology co-optimization, energy efficient design, multi-chip 3D implementation, and broad deployment of AI in the design flow. Prior to Synopsys, Siva held several technical and management positions at Intel. Siva received his MS in computer engineering from Syracuse University.