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August 20, 2020

The impact of future mobility disruptions on the semiconductor design ecosystem
SM ESDA logo lockup1

10:00 am - 11:00 am


Online, PDT,
United States

The impact of future mobility disruptions on the semiconductor design ecosystem

Future mobility disruptions include the development of autonomous and connected vehicles, electric powertrains, and shared mobility solutions. These trends will shape and impact the semiconductor design value chain:

  • The development of autonomous vehicles will impact chip design, verification, and IP through demand for high-performance computing, connectivity, functional safety, security, and reliability.
  • Software-rich automotive solution-specific EDA products will serve the needs of automotive OEMs and Tier 1 suppliers to accelerate R&D, verification, and testing.
  • Partnerships in the semiconductor value chain will play an important role to make these mobility disruptions reality. Suppliers in the design ecosystem could partner on system architecture, design, development, and verification

Join McKinsey & Company and SEMI's Electronic System Design Alliance at this webinar to learn about emerging new opportunities in Design and IP being driven by the rapid growth and disruptions in the global automotive markets and supply chains.


10:00 am - 10:05 am
Bob Smith
Moderator: Bob Smith
Executive Director, ESDA

Welcome Remarks

10:05 am - 10:10 am
Bettina Weiss
Bettina Weiss
Chief of Staff and Global Smart Mobility Lead

Introduction: Smart Mobility Initiative

10:10 am - 10:25 am
Andreas Breiter
Andreas Breiter
McKinsey & Company


Andreas leads McKinsey’s capital-investment work for advanced industries in North America as well as our Center for Future Mobility on the West Coast. In his advisory work, Andreas serves a broad range of companies in the automotive sector, including car and truck manufacturers and their suppliers, as well as companies in the utilities and renewables space. He helps executives make strategic choices around product development while reducing material costs and optimizing the purchasing function. Andreas helps companies stay ahead of emerging trends, such as autonomous driving, connectivity, electric vehicles, and shared mobility.

Andreas holds a PhD in Operations Management and studied in Germany, France, the USA and Canada.

10:25 am - 10:40 am
Armen Mkrtchyan
Armen Mkrtchyan
Associate Partner
McKinsey & Company


Armen Mkrtchyan is an Associate Partner in McKinsey’s Los Angeles Office and is a co-leader of McKinsey’s Center for Future Mobility on the West Coast.

At the Firm, Armen’s clients primarily include Automotive passenger and truck manufacturers and their suppliers. He also serves electronics and semiconductor players across the value chain both on operational and strategic topics.

Previously, Armen was the Founding Director of the Entrepreneurship and Product Innovation Center (EPIC) at the American University of Armenia and served as an Assistant Professor in the College of Engineering.

Armen has a PhD in Aeronautics and Astronautics from MIT and has worked on the development of various autonomous air and ground vehicles. He received his Bachelor’s degree in Electrical Engineering from the University of North Dakota and has multiple publications in the area of control systems, test and simulation, product development optimization.

10:40 am - 11:00 am