Articulating The Value of Digital Health
ABSTRACT
Only 4-6% of DigitalHealth products are successful after their launch, although several unmet needs along the patient journey can be uniquely address by digital solutions. How can MedTechs unlock the DigitalHealth business model and what should be their win strategy? How should MedTech create value exchange with their customers, for digital products? Deloitte, along with AdvaMed and other industry experts, jointly created the MedTech Value Framework and in this session we will be exploring how MedTechs should articulate the value of their digital products using the MedTech Value Framework.
BIOGRAPHY
Sujay has 20+ years’ experience in MedTech and BioPharma industries, helping clients in their commercialization journey, across strategy consulting, operations, data and analytics and technology solutions. Sujay has extensive experience in go-to-market strategy engagements and global enterprise transformation programs. He excels in upstream/downstream marketing strategies, driving revenue growth and market leadership opportunities combining strategy and tech. Sujay also co-leads Deloitte’s Digital Product Strategy practice advising MedTech/Pharma clients in their strategy. He graduated from India in electronics engineering and holds a post graduate degree in business administration.