PacRim Consulting Service Director, Siemens Vietbay
Biography:
Over thirty years of experience in business management, operation management and engineering development in the semiconductor area. Management experiences in multinational business operation and vision in technology evolution are his core competency. Strong knowledge and experience in re-engineering process in both business and engineering filed. In the past 5 years provide consulting service help at least 10 client successfully entering automotive electronics market.
Abstract:
Traditionally, Automotive industry relied on physical silicon prototypes to run HW/SW testing, taking on average 18months from start to first samples. Siemens EDA delivers the solutions, methodology, and integrations for companies to digitize their processes and bring that testing pre-silicon. It enables this capability at each level of the supply chain and also facilitates collaboration leveraging mixed fidelity testing across manufacturers, integrators, and suppliers. It can help supply chain tightly coupled and shorten the time to volume cycle time and turn the complexity into a competitive advantage.