SEMI Europe Contributes to Europe's Competitiveness

SEMI Europe Contributes to Europe’s Competitiveness

By Heinz Kundert, president, SEMI Europe

Like everyone else, here at SEMI we must set priorities. Our primary mission always remains in place: fostering growth and prosperity for our members and related industries. The process of setting priorities includes reviewing customer satisfaction surveys and feedback from personal interaction with our constituents.

I need to update you on recent significant developments and the strategic direction of SEMI in Europe with regard to member value and industry advocacy. These changes at SEMI are based on what you (our members, customers and partners) told us about tackling critical issues to make our industry in Europe more competitive.

What are the most significant changes in the past 12 months?

To be closer to our industry centers, we have moved the operational activities of SEMI from Brussels to Berlin and Grenoble. Whilst the SEMI Berlin office takes care of the collective issues in semiconductors and photovoltaic in middle and north Europe, we merged with JEMI in Grenoble to be closer to the Southern European area which has both a competitive semiconductor industry and remarkable potential in photovoltaic. The Brussels office is concentrating on public policy and general EU matters like regulations and EHS. We also will continue our support of the industry in Russia industry in their effort to revitalize their manufacturing in our related industries.

The strategic direction of SEMI / PV Group Europe is based on three strategic areas:

    1. Continue to address collective critical industry issues in the areas of semiconductor, energy/photovoltaic and emerging markets, and mobilize Europe’s potential in technology and manufacturing.

    2. Further intensify our strong advocacy efforts with the European Commission and the national governments.

    3. Enhance information exchange and networking platforms addressing focused roadmaps, standardization, industry research and statistics by Special Interest Groups, Round Tables, and so on, and also at our global events like SEMICONs and SOLARCONs. Our strategy involves embracing emerging industry sectors and cross-over technologies including organic electronics, energy and more.

What are the top four critical issues in the next 12 months?

    1. Continue the dissemination of the SEMI key messages to public authorities, the European Commission and national governments for a strong semiconductor and photovoltaic industry, including local manufacturing. This involves working with members of the European Commission and National Governments on a day-to-day basis. The results are collectively presented and debated once a year at the Brussels Forum that has steadily grown into a top executive forum of the industry, the European Union and representatives from several national government.

    2. Contribute to achieve an actionable competitive strategy paper by year-end issued by the European Commission together with the assigned High-Level Group representing leading companies in Europe. The activity is a continuation of the Key Enabling Technology (KET) initiative launched by the European Commission. KET focuses on European competitiveness in high technology and advanced manufacturing for semiconductors, photovoltaic, photonic, biotechnology and other industrial areas.

    3. Actively influence industry platforms, high-level meetings between the industry and European and national authorities to address critical issues in industry policy, regulations, education and EHS, including RoHS issues.

    4. Expand SEMICON beyond front- and back-end semiconductors and include new cross-over emerging technology sectors.

We see our new revised strategic direction and decentralized customer-oriented organization as a radical change — made to address our members’ needs. Our new focus will help to raise our collective voice towards continued profitable growth of our industry in Europe and around the world.

Our efforts, however, will only be successful with active member support. Therefore, I invite you to visit or engage with one of our offices in Berlin, Brussels, Grenoble or Moscow to get more familiar with our organization. Visit or call the dedicated people who work at the SEMI Europe offices and learn how you can further contribute and benefit from your membership with SEMI PV Group.

If your company is not yet a member of SEMI and/or the PV Group, please contact Beat Mueller, director, Member Relations at bmueller@semi.org or tel: +41 794656588.

Kindest regards,

Heinz Kundert
President
SEMI/PV Group Europe

SEMI Global Update
June 4, 2010