SEMI Announces New North American Board Member and Leadership Positions for 2013-2014

SAN JOSE, Calif. — January 22, 2013 — SEMI announced today that Rudy Kellner, vice president of the Industry Group at FEI, has joined the SEMI North American Advisory Board (NAAB). The board facilitates collective efforts that can be more effectively undertaken as an industry association than as individual companies. One of the primary focus areas of the board is increasing Intellectual Property (IP) protection — by educating policymakers and key partners.  

“Rudy brings a fresh perspective and industry experience to the NAAB that will serve this board well,” said SEMI Americas president Karen Savala.  “Over the years, Rudy has been involved in many SEMI activities, including service on the SEMI Pacific Northwest Steering Committee. He will be a tremendous asset as we give him a more formal role as an advisory board member.”

In addition to the new member of the board, SEMI announced that Brian Trafas, chief marketing officer at KLA-Tencor, has been named chairman of the North American Advisory Board for a two-year term.  Brian comes to this role after recently leading the board’s Public Policy Committee, which oversees SEMI’s public policy agenda.

Denny McGuirk, president and CEO of SEMI, stated, “Brian’s industry expertise and perspective, coupled with his leadership in previous roles on the NAAB, make him an ideal chairman.   We are pleased that he has agreed to fill this leadership position on the board and work for the benefit of our industry as a whole.”

For the next two years, Harvey Frye, vice chairman of Tokyo Electron America, will be vice chairman of the NAAB.  In addition to that role, Harvey will continue to lead the NAAB’s Critical Issues Committee, which is taking the lead in SEMI North American efforts to support Intellectual Property Rights and monitor the upcoming debate on corporate tax reform.

Other board leadership changes include Entegris CEO Bertrand Loy taking over as chairman of the Public Policy Committee, which is instrumental in guiding SEMI’s work in Washington, D.C.  This committee sets the public policy agenda to ensure that SEMI’s work with policymakers reflects the needs of the membership as a whole. The subcommittee also directs the efforts of the annual SEMI Washington Forum which brings executives from member companies to Washington to directly lobby lawmakers on pertinent issues of the day.

Companies interested in SEMI’s IP activities are encouraged to check out the SEMI IP webpage at  To get involved, contact Jamie Girard, senior director, Public Policy, at  

For more information on SEMI, please visit: For information on public policy, visit To learn more about North American public policy, visit and contact Jamie Girard at

About SEMI

SEMI is the global industry association serving the nano- and microelectronics manufacturing supply chains. Our 2,000 member companies are the engine of the future, enabling smarter, faster and more economical products that improve our lives. SEMI maintains offices in Bangalore, Beijing, Berlin, Brussels, Grenoble, Hsinchu, Moscow, San Jose, Seoul, Shanghai, Singapore, Tokyo, and Washington, D.C.  For more information, visit .

Association Contact

Deborah Geiger/SEMI
Phone: 408.943.7988

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