Augmented Reality in 2017-2018

By Jennifer Colegrove, Ph.D., CEO and principal analyst, Touch Display Research Inc.

Facebook/Oculus, HTC Vive, and Microsoft have their augmented reality (AR), virtual reality (VR) and mixed reality devices in the market already. Google’s virtual reality (VR) device Daydream View, and Sony’s PlayStation VR just entered the market this month. Intel plans to ship their AR/VR hardware to developers in second half 2017.

Apple is getting ready for AR, VR and AI

Although Apple hasn’t announced any AR/VR products yet, Touch Display Research forecasts that Apple will release augmented reality devices in the 2017/2018 time frame. 

Figure 1: Apple is getting ready for AR, VR and AI

Apple is getting ready for AR, VR and AI Chart

Source: Touch and Emerging Display monthly report, Touch Display Research, 2016

Timeline:

  • In 2010, Apple acquired voice recognition technology company Siri.  In 2013, Apple acquired Prime Sense which has camera-based gesture control technology.
  • In 2015, Apple acquired VoiceIQ and Perceptio to boost Siri. In 2015, Apple acquired Zurich-based Faceshift, which has technology to scan a person’s facial features to create avatars and other figures that capture a person’s facial expressions in real time.
  • In 2016, Apple acquired Flyby Media, a startup that developed technology for mapping spaces using smart phones.
  • In August 2016, it is said Apple acquired artificial intelligence (AI) startup Turi Inc. for about $200 million. Turi’s technology could be added into Apple’s Siri and help with human machine interaction.

AR, VR, and AI (artificial intelligence) are the next big things, and sensors are the critical component to enables them.

Sensors

There are over 20 types of sensor technologies are used for augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) applications. Touch Display organized them into 10 categories for their report: touch sensor and touch pad, camera-based gesture control, ultrasound and radar based gesture control, eye tracking, voice recognition, photodiode sensors, proximity touch screen, motion sensor, short-range wireless and other touchless technologies.

Figure 2:  Sensor technology categories  

 

10 sensor technologies categories for AR VR AI

1

 Camera-based gesture

2

 Camera-based eye tracking

3

 Ultrasound or radar-based gesture

4

 Voice recognition

5

 Photodiode sensor

6

 Proximity touch screen

7

 Motion sensor fusion

8

 Short-range wireless sensor

9

 Other touchless tech

10

 Touch sensors and touch pad

Source: Sensors for Augmented Reality, Virtual Reality and Artificial Intelligence market 2016 Report. Touch Display Research Inc.

Touch Display Research forecasts that sensors for AR, VR, and AI market will be $97 billion in 2017, and will reach $160 billion in 2022. The $160 billion opportunity will be gobbled by over 200 sensor suppliers and integration companies.

Figure 3. Sensors for Augmented Reality, Virtual Reality and Artificial Intelligence market forecast

Sensors for Augmented Reality, Virtual Reality and Artificial Intelligence market forecast Chart

Source: Sensors for Augmented Reality, Virtual Reality and Artificial Intelligence market 2016 Report. Touch Display Research Inc.

 

About the author:

Dr. Jennifer K. Colegrove is the CEO and principal analyst of Touch Display Research Inc. www.TouchDisplayResearch.com. She writes reports and performs consulting projects focusing on touch, display and sensor technologies, including touch screens, ITO-replacement, active pen, near-eye displays, flexible displays, OLED displays and lighting, e-paper displays , gesture control, voice control, eye control, and automotive advanced driver assistant system (ADAS). She can be reached at: jc@TouchDisplayResearch.com

Global Update
SEMI
www.semi.org
October 25, 2016