2009 Bob Graham Award For Semiconductor Equipment and Materials Industry Marketing and Sales Excellence Presented to Dr. Peter Hanley

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SAN JOSE, Calif. – November 5, 2008 – SEMI announced that Dr. Peter Hanley, director of MKS Instruments, Inc. and former president of Novellus Systems, Inc., is the recipient of the tenth annual Bob Graham Award for outstanding contributions in semiconductor equipment and materials marketing.

.The award was presented to Hanley last night during a reception at the SEMI International Trade Partners Conference.

Dr. Hanley was nominated for the development of many original marketing and sales concepts (still implemented today) that have led directly to significant revenue and markets share gains for the companies he served. One of Hanley’s noted accomplishments was helping to keep Moore’s Law on track through the introduction of the “pay for performance” and “performance guarantee” business models, which changed the dynamics between customers and suppliers and expanded the served available market (SAM). In addition, Hanley was early to recognize the importance of the transition from aluminum to copper, and was instrumental in initiation and implementation of strategic (technology and marketing) programs in his company, effectively introducing copper two generations earlier than the ITRS predicted.

“Dr. Hanley’s commitment and contributions to the semiconductor industry span four decades, and ultimately resulted in the implementation of many successful marketing processes replicated in our industry to this day,” said Stanley T. Myers, president and CEO of SEMI. “On behalf of SEMI and its membership, I am pleased to recognize Dr. Hanley for his contributions to the success of our industry.”

Prior to joining Novellus, he held corporate officer positions at Applied Materials, Inc. of Santa Clara, CA; serving as Group Vice President of Sales and Service and General Manager of the Etch Products Division. Before joining Applied Materials, Dr. Hanley held positions at Varian Associates of Palo Alto, CA including vice president of Technology for the Semiconductor Equipment Group and General Manager of the Extrion Ion Implant Division of Gloucester, MA. Dr. Hanley earned a B.S.M.E. from Northeastern University, and a Ph.D. in Applied Physics from Cornell University.

The Bob Graham Award was established to honor individuals for the creation and/or implementation of marketing programs that enhance customer satisfaction and further the growth of the semiconductor equipment and materials industry. The award is named in honor of the late Bob Graham, the distinguished semiconductor industry leader who was part of the founding team of Intel and who helped establish industry-leading companies Applied Materials and Novellus Systems.

Eligible candidates are nominated by their industry peers and are selected by an award committee comprised of members of the Sales and Marketing Executive Council of SEMI (SMECS), which includes past recipients of the Bob Graham Award. Previous recipients include Art Zafiropoulo (2000), Jim Healy and Barry Rapozo (2001), Jerry Hutcheson and Ed Segal (2002), Steve “Shigeru” Nakayama (2003), Edward Braun (2004), Archie Hwang (2005), Aubrey C. (Bill) Tobey (2006.), Richard Dyck (2007), and Richard Hong (2008).

SEMI is the global industry association serving the manufacturing supply chains for the microelectronic, display and photovoltaic industries. SEMI member companies are the engine of the future, enabling smarter, faster and more economical products that improve our lives. Since 1970, SEMI has been committed to helping members grow more profitably, create new markets and meet common industry challenges. SEMI maintains offices in Austin, Beijing, Brussels, Hsinchu, Moscow, San Jose, Seoul, Shanghai, Singapore, Tokyo, and Washington, D.C. For more information, visit www.semi.org.


Scott Smith/SEMI
Tel: 1.408.943.7957
E-mail: ssmith@semi.org