It's Back to Business at SEMICON West

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It's Back to Business at SEMICON West

Return of Capital spending, New Markets Driving Heightened Interest in Flagship Event

As global microelectronics companies resume spending on technology upgrades and capacity expansion, and as new market opportunities emerge for technologies beyond semiconductors, the eyes of the industry are again focused on SEMICON West as the bellwether event of year. SEMICON West 2010 will take place July 13-15 at Moscone Center in San Francisco.

According to the SEMI World Fab Forecast, global companies are on track to increase spending as much as 88 percent above 2009 as device makers look to invest in new technologies and add capacity to meet resurgent demand for ICs and other microelectronic products. For companies in the industry, SEMICON West represents the best near-term opportunity to reconnect and get back to business after the dramatic spending pull back of the past downturn.

To help draw attendees back to the show in greater numbers, event organizer SEMI has invested in new programs and technical content, building on the success of recent additions including the TechXPOT technical stages and the Extreme Electronics "mini-show" focused on technologies and markets beyond semiconductors. In all, SEMICON West 2010 will feature more than 200 hours of technical and business sessions.

The biggest new event to come to SEMICON West is the IEEE/SEMI Advanced Semiconductor Manufacturing Conference (ASMC), one of the world's premier forums for microelectronics manufacturing technology and engineering, which will be held July 11-13 at the San Francisco Marriott Marquis, adjacent to the Moscone Center. The new co-location of ASMC, which previously alternated locations between the United States and Europe, brings an established and highly respected technical agenda and key partner in the IEEE to SEMICON West.

SEMI is also expanding the agenda of technical sessions presented on the show floor with the introduction of two new TechSITE stages, located in North Hall and South Hall at Moscone Center. The TechSITEs, which compliment the larger TechXPOT and Extreme Electronics technical stages, feature a wider variety of topics and presentations, including sessions focused on test, productivity, co-design, secondary equipment and services, CMP, packaging, precious metals, plasma, and junction technology.

Returning for its second year, Extreme Electronics is an area dedicated to exhibits and technical sessions focused on the "More than Moore" technologies and markets beyond semiconductors. Extreme Electronics casts a wide net of opportunities for exhibitors and visitors in commercial, experimental, and disruptive technologies, including MEMS, high-brightness LEDs and solid state lighting applications, innovative energy products, flexible electronics, nano-electronics. Technical "mini-conferences" on the Extreme Electronics stage will spotlight manufacturing technologies and market trends for MEMS, energy applications, HB-LEDs, and flexible electronics including flexible displays, lighting, and photovoltaics.

The SEMICON West 2010 keynote and executive session agenda features notable presenters including Dr. Bernard S. Meyerson, IBM fellow and vice president of Innovation and Global University Relations with the IBM Systems and Technology Group; Gregg Bartlett, senior vice president of Process Technology and Research and Development, GLOBALFOUNDRIES; and Dr. Paolo Gargini, chairman of the ITRS, Intel fellow, and director of Technology Strategy for Intel. The SEMICON West Executive Summit (Wednesday, July 14), features a roundtable discussion with Stephen Newberry, president and CEO, Lam Research; Thomas Sonderman, vice president of Manufacturing Systems and Technology, GLOBALFOUNDRIES; Randir Thakur, executive vice president and general manager of Silicon Systems, Applied Materials; and Rick Wallace, president and CEO, KLA-Tencor.

As part of the technical program development at SEMICON West, SEMI has expanded its partnerships with other leading industry organizations to bring their events under the SEMICON West roof. The International Technology Roadmap for Semiconductors (ITRS) will again host its summer public conference during SEMICON West, providing visitors the most comprehensive updates on the roadmap and the future technology milestones for semiconductor manufacturing. The International Microelectronics and Packaging Society (IMAPS) will co-host with SEMI two packaging-focused workshops on advanced interconnect technologies and wire bonding. The IEEE ATEVision 2020 Test Workshop also moves to SEMICON West for 2010, spotlighting the challenges facing and future of the automated test equipment industry.

As of press time, SEMI reports that visitor registration is running more than 60 percent ahead of the same period a year ago, indicating a resurgence of interest in the event and the SEMICON West agenda. More than 30,000 attendees are expected at this year's event.

Complete details on SEMICON West 2010, including exhibition opportunities, the schedule of events, session agendas, and speaker information is available on the SEMICON West website at

May 4, 2010