Fundamentals of Product Marketing

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Fundamentals of Product Marketing

Location: SEMI® Headquarters, 3081 Zanker Road, San Jose, CA 95134

May 15–16, 2006
October 16–18, 2006

National winner of American Society of Association Executives Certificate of Achievement in Education
"Best program delivered by a large Association"

Steering your company's products successfully through the complex and constantly changing semiconductor equipment and materials marketplace takes technical expertise, business savvy and a thorough understanding of the product marketing process. Fundamentals of Product Marketing teaches just that—it provides specific A to Z product marketing skills that are directly applicable to the semiconductor equipment and materials professional. Considered a “must take” course throughout the industry, it is taught by five to seven senior industry marketing executives that have 20–35 years industry experience.

You will learn to:

  • Develop your role for optimum effectiveness
  • Implement the process for successful product development
  • Position your products to meet strategies in the market
  • Gather research based upon your product's life cycle
  • Successfully launch a product
  • Develop realistic forecasts
  • Develop a strategic marketing plan

For a complete outline, pricing and registrations button, please click here. This will direct you to our co-sponsor, Quest Team, Inc., which conducts the course.

For any questions, please contact Quest Team at 1.408.261.3484 or

For more information, please click here.

Sponsored by: