Location: SEMI® Headquarters, 3081 Zanker Road, San Jose, CA 95134

Steering your company's products successfully through the complex and constantly changing semiconductor equipment and materials marketplace takes technical expertise, business savvy and a thorough understanding of the product marketing process. Fundamentals of Product Marketing teaches just that—it provides specific A to Z product marketing skills that are directly applicable to the semiconductor equipment and materials professional. Considered a “must take” course throughout the industry, it is taught by five to seven senior industry marketing executives that have 20–35 years industry experience.

• Develop your role for optimum effectiveness
• Implement the process for successful product development
• Position your products to meet strategies in the market
• Gather research based upon your product's life cycle
• Successfully launch a product
• Develop realistic forecasts
• Develop a strategic marketing plan

For a complete outline, pricing and registrations button, please click here. This will direct you to our co-sponsor, Quest Team, Inc., which conducts the course.

For any questions, please contact Quest Team at 1.408.261.3484 or course-info@questteam.com.

For more information, please click here.