
Fundamentals of Product Marketing
Location: SEMI® Headquarters, 3081 Zanker Road, San Jose, CA 95134
Dates:
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National winner of American Society of Association Executives Certificate of Achievement in Education
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Steering your company's products successfully through the complex and constantly changing semiconductor equipment and materials marketplace takes technical expertise, business savvy and a thorough understanding of the product marketing process. Fundamentals of Product Marketing teaches just that—it provides specific A to Z product marketing skills that are directly applicable to the semiconductor equipment and materials professional. Considered a “must take” course throughout the industry, it is taught by five to seven senior industry marketing executives that have 20–35 years industry experience.
You will learn to:
- Develop your role for optimum effectiveness
- Implement the process for successful product development
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Position your products to meet strategies in the market
- Gather research based upon your product's life cycle
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Successfully launch a product
- Develop realistic forecasts
- Develop a strategic marketing plan
For a complete outline, pricing and registrations button, please click here. This will direct you to our co-sponsor, Quest Team, Inc., which conducts the course.
For any questions, please contact Quest Team at 1.408.261.3484 or course-info@questteam.com.
For more information, please click here.
Sponsored by:
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